Whether you're just starting a business or you're looking to improve your business' marketing, naming and branding your business can make or break your efforts to grow revenue. In this episode of The Kadence Beat, we look at the challenges of naming a business, coming up with logos, color schemes, and of course why this is all so important. A strong brand is critical to so much of marketing, but how do you establish that strength? We talk a little about how Kadence was named and the story we have to our brand, as well as some iterations of other brands we've worked with. We also talk a little about StoryBrand and why their philosophy works so well for marketing.