What is your competitive advantage?

In this episode, we help you identify what truly sets you apart from the rest. Sure, it may have something to do with a specific skill, but in business, often your work ethic can be the best differentiator you have. And the good news is anyone can practice a great work ethic.

As we continue our discussion of Chris Fuller's book, Iditarod Leadership, we learn how one musher used a little trickery and early rising to get the edge on his competition. How does his story relate to yours?