In this episode, we dive into how different personality types influence success in farmers markets and other direct sales channels. We discuss the social energy of in-person selling, the efficiency of wholesale, and the balance of CSA models. Self-awareness is key—knowing your strengths can help shape a business model that truly fits you. We also explore online marketing, vendor dynamics, and the value of hiring help. Whether farming is your business or a passion project, we share tools like the PRIMER test and the Hort Biz quiz to help you find your best market match. Tune in for insights and encouragement!

Horticulture Business Quiz

The PRIMER Method

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