On today’s episode, Shelly sits down with Rachel Firestone and Dana Duncan to talk about finding your niche in the populated real estate industry. They share how they each discovered their specific niche, why they chose it, and how focusing on a clear specialty helped them stand out and grow their businesses.Shelly also covers December 2024 housing market stats compared to December 2025 and explains what the changes mean for Realtors. She breaks down why these shifts can benefit you and how understanding the data can help you better serve your clients and position yourself for success.This episode is full of practical insights for Realtors looking to refine their focus, build confidence in their niche, and use market knowledge to their advantage.Thank You to F.C. Tucker Carmel for allowing us to film and record our podcast.Contact for more infoShelly Walters F.C. Tucker(317) [email protected] Morris F.C. Tucker(317) [email protected] Firestone F.C. Tucker(317) 345-7696Dana Duncan F.C. Tucker(317) 730-3133Have someone you want to see on the podcast or have any comments or concerns contact Raquel Walters [email protected]