Finding Your Niche

Finding Your Niche

By Jake KranzBusinessMarketing
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Finding Your Niche episodes

  • #17: Content-based Networking with James Carbary

    In today’s episode of Finding Your Niche, I shared a conversation with James Carbary the Founder of Sweet Fish Media, a podcast agency based out of Central Florida.

    James and his team founded Sweet Fish Media in early 2015 and transitioned a few times before becoming a podcast agency focusing on helping B2B brands, especially SaaS products, connect with their customers through content-based networking.

    James is one of the main reasons I started my podcast and it was my absolute pleasure to have him on the show today.

    I hope you enjoy :)

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    James’s Info:

    LinkedIn: https://www.linkedin.com/in/jamescarbary/

    Website: https://sweetfishmedia.com/

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

    34 min
  • #16: Innovation in Brick and Mortar Retail with Mike Fogarty

    In today’s episode of Finding Your Niche, I shared a conversation with Mike Fogarty, the founder, and CEO of Choice, a better for you food market with 3 locations in Colorado.

    Choice has placed a strong emphasis on technology and innovation since its inception and because of this, they’ve developed a strong brand and have been able to rapidly grow in the over-crowded brick and mortar retail industry.

    This is their story…

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

    25 min
  • #15: Asynchronous Video Interviews with Matt Baxter

    In today’s episode of Finding Your Niche, I shared a conversation with Matt Baxter, the Founder and CEO of Wedge, an asynchronous video solution for HR firms and large organizations.

    Matt is an entrepreneur through and through and is the host of the Matt Baxter show which focuses on helping people find their purpose.

    His SaaS product, Wedge, is an asynchronous video solution that prospective employees use as a part of the hiring process to introduce themselves to recruiting teams.

    I’ve been getting really curious about asynchronous communication recently following my chats with Chris Joyce and Scott Paul, so this was an interesting conversation for me today.

    Here’s his story...

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/

    23 min
  • #14: Spiritual Awakenings and the Road to Entrepreneurship with Connor Griggs

    In today’s episode of Finding Your Niche, I shared a conversation with Connor Griggs, the Founder of Tropical Tundra, a clothing brand on a mission to save the world’s nature from the tropics to the tundra.

    Connor started his career after graduating from the University of Minnesota at Mankato in 2014 and was initially a consultant working with medical device companies.

    Later he started his own consultancy and after a set of unfortunate events in his life he decided to take a trip down to South America where he had a spiritual awakening and has since been on a mission to save the Earth’s forests and the animals within them.

    Here’s his story...

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    Connor's Info

    LinkedIn: https://www.linkedin.com/in/connorgriggs/ 

    Website: https://tropicaltundra.com/

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    Our Website: Willowcreekmedia.com

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/


    25 min
  • #13: Wurk Services and the Early Stages of Starting a Business with Xander Kazanowski

    This episode of Finding Your Niche was an absolute vibe from start to finish. I sat down with Xander Kazanowski the Founder and CEO of Wurk an early stage Odd Jobs staffing firm based out of Chicago.  

    Xander dropped out of college last year and starting connecting two ends of the odd job market, people with wurk, and wurkers.   

    It was a blast sitting down with him and some of the other boys on their team in today’s episode as they navigate the early stages of their company.  

    Here’s their story…  

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    Our Website: Willowcreekmedia.com 

    Jake's LinkedIn: https://www.linkedin.com/in/jakekranz/ 

    Subscribe to Finding Your Niche: https://podcasts.apple.com/us/podcast/finding-your-niche/id1513604181

    28 min
  • #12: Entrepreneurship with Chris Joyce

    In today’s episode of Finding Your Niche, I shared a conversation with Chris Joyce, the Founder, and CEO of Gusher.

    This episode is a super dense, value-packed interview of Chris’s takes on some questions centered around entrepreneurship.

    I hope you enjoy

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    Chris’s Contact Info:

    LinkedIn: https://www.linkedin.com/in/dealrules/

    Website: https://gusher.co/

    48 min
  • #11: Buyer Enablement and Building a Personal Brand with Josh Fedie from SalesReach

    In today’s episode, I shared a conversation with Josh Fedie, the Founder of SalesReach, a buyer enablement interface built for B2B Brands.

    Josh spent several years of his career working for agencies and later started his own.

    Unfortunately a few years into his journey at his agency he simultaneously lost several major clients and was in the process of closing down shop when he revisited the buyer enablement tool that he built and started thinking about how he could turn it into a business.

    Flash forward to now and Josh and the team over at SalesReach have raised over 2 million dollars in Venture Capital and are very much so on their way as a company.

    This is his story…


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    Josh's LinkedIn: https://www.linkedin.com/in/joshfedie/

    SalesReach Website: https://www.salesreach.io/

    50 min
  • #10: Alex Varouhas - CEO and Co-Founder at Avocadish

    In today’s episode of Finding Your Niche, I shared a conversation with Alex Varouhas, the Co-Founder and CEO of Avocadish an avocado bar that recently launched in Dinky Town.

    Alex started his “career” and work-life as a professional gamer playing Halo when he decided to drop out of high school. A few years later, without a high school degree, he moved to Minnesota and attended a community college before ultimately going to the U of MN.

    In 2018, Alex took a bus trip while traveling in Portugal where he met his business partner and the idea of Avocadish was born.

    This is his story...

    27 min
  • #9: Bret Caretsky - CEO and Co-Founder at Unicorn Drinks

    In today’s episode of Finding Your Niche, I shared a conversation with Bret Caretsky the CEO and Co-Founder at Unicorn Drinks

    Bret is a former lacrosse player from the University of Maryland and U-Mass Amherst. Coming out of college he jumped into a career in consulting and in 2014 he launched the Montauk Juice Factory in Montauk New York.

    It was here while working on the launch of The End in Brooklyn that Bret and his business partner came up with the idea of The Unicorn.

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    Bret’s LinkedIn: https://www.linkedin.com/in/bret-caretsky-86043617/

    39 min
  • #8: Liz Tunheim Sheets - Chief Marketing Officer at Tunheim

    In today’s episode of Finding Your Niche, I shared a conversation with Liz Tunheim Sheets, the CMO at Tunheim.

    Liz is a University of Minnesota graduate and started her career working as a freelance marketer while working for Destination X Television back in the early 2000s.

    From there she worked in experiential marketing for Best Buy and later worked as a Social Media Manager at Spyder Trap before ultimately coming back to work for Tunheim, the communications company that her mom, Kathy Tunheim, founded 30 years ago.

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    Liz’s Contact Info:

    LinkedIn: https://www.linkedin.com/in/liztunheim/

    Twitter: https://twitter.com/liztunheim?lang=en

    Website: https://tunheim.com/

    33 min

About Finding Your Niche

From the publisher's feed

Welcome to Finding Your Niche, hosted by Willow Creek Media’s founder Jake Kranz. On this podcast you’ll find a mix of interviews and monologues centered around two things: