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Identifying the type of client your freelance paralegal business aims to serve so you can tailor your products, services, and marketing efforts to meet their specific needs and preferences.

If you try to serve everyone, you will serve no one. Sometimes, we as business owners get “shiny object syndrome,” thinking if we just tap this market or that market, we will make millions a lot quicker. In reality, the opposite is true.

The more you stay focused on your north star client, the more your business will thrive because it is supporting the people it was designed to support.