The Name: Workspan, an ecosystem cloud.

The Game: Helping companies connect and build solutions together. A virtual handshake.

Now, they just had to create the playing board. Easy enough, right?

On the latest episode of The Digital Fast Lane podcast, I had the pleasure of discussing category creation with a man who knows it well: Chip Rodgers, VP of Marketing at Workspan.

In addition to category creation, we discuss:

• Establishing a revenue model for a new category niche
• ABM strategies for a new market niche
• The best ways to serve an underserved market
• Learning from failures in category creation

To connect with Chip, follow him on LinkedIn or email him at [email protected].

Listen to Workspan’s podcast Ecosystem Aces here.

You can check out this interview — and many more — by subscribing to the Louder Online podcast on Apple Podcasts, on Spotify, or here.