Finding Your Purpose

Welcome everybody. This is Jane Gardner at Finding Your purpose. And today we're going to be spotlighting on purpose driven entrepreneur. And today on today's show, we're going to be spotlighting Tanya Schechter. I think that's going to be my, it's going to be my, what do you call it thing The lady who doesn't know how to pronounce people's names, talking to us here, about relationship-based leadership. And first off, Tanya, before we talk about your business, I'd love to find out how you actually got into that business, because that can really be interesting to find out what your, how you realized your purpose and how you got into your business. And that would be great if you could speak.

Tanya Thanks, Jane. And I'm so, yeah, I'm so glad to be here. it's a really interesting question. I had a background as a training and performance consultant for over 20 years, and I've worked in tons and tons of big organizations and small organizations, public sector, private sector, doing consulting coaching. And I started noticing how there was often a lot of conflict and a lot of misery around employees and that, that was resulting in a lot of underperformance. And so what I really started looking at was how leadership made the difference, and they really good leaders could take a situation that was really negative, where there was a lot of toxicity and they could turn it around and rally a team together to get results. Whereas leaders that were ineffective would do the opposite. They would just exacerbate the tensions and the conflicts and the, and the disease that was going on.

Jane Awesome. You know, I don't know where you are working, but in my previous life, I was a drafter working in an engineering company. And in fact, I'm married an engineer, so they were, they are not very disciplined, very fun. And let's just say they're fairly dysfunctional companies. And so I certainly know what you're talking about. So, what, what did, did you find that you found to be the solution for, these issues that happen now What, with, all the sexual harassment that's happened in the last few years and everything yet, you must, there must be a lot of demand for leadership training,

Tanya And so what we found is that it's really all about relationships starting with the relationship that we have with ourselves, and then the relationship That we have with others, and then looking at our relationships impact on the greater world. And when we, as leaders can stay in integrity and stay in relationship, it becomes a lot easier to navigate conflicts and navigate, challenges so that we come out on the other side, using the conflict as a way to actually strengthen our own relationships and our teams and the outcomes. So it becomes an opportunity versus a hurdle.

Jane Oh, so do, do you find that they like being told, I mean, they must be aware that there's conflict, but I mean, most people don't want to talk about conflict. So what do you, how do you work through that process in terms of, identifying, well, they may identify it, but

Tanya There's a bunch of different things. The first thing is whether you want to talk about conflict or you don't want to talk about conflict conflicts happening, right And so the conflict is either addressed or not addressed. And people either, you know, we'll try and smooth it over or tuck it under the rug, but the conflict is still there. It's not being resolved. So one of the first things that we do is we start working with people to identify their own innate responses to conflict. 'Cause everybody has a go to place. Some people are runners, some people are avoiders, some people are like, okay, bring it on. Right. Let's talk about it. Right. And, but that often can turn into more of a fight or a confrontation versus a true communication collaboration to find a new solution. So first we get people to start thinking about what their default responses are and the impact of those default responses. And then we start getting them to work on where they might see the opportunity and starting to kind of what we talk about it is moving the needle and that there's a range of different responses. And then we start giving them tools and techniques to choose a different response.

Jane Oh, no. That's that sounds about that sounds. That sounds good for sure. can you, can you tell us a little bit about, the HTI Institute and, and how that, wraps all together into your, your business, ideas and principles and things

Tanya Sure. So HTI stands for hearts together inspire, and that's what we truly believe is that when two people are connected and in alignment and alignment, doesn't have to be totally agreement that there's more possibility for moving forward. And so we developed a relationship map that we use to help guide people on how to start working with conflict and how to start managing obstacles that they come up with so that they can stay in relationship and then move forward, stronger together. the map really came out because my, my coauthor, Matthew Gould and myself were very different in dealing with. And we started noticing that if we were each sticking to our default patterns, we weren't going to get anywhere. And so we needed to find a new way if we were going to work together.

Jane Oh, wow. So, yeah. So let's talk about your book, from the heart. Yeah. Leadership, no leader from the lead, from your heart, the art of relationship based leadership. Yeah. How did that happen Was that before or after you started working this process.

Tanya It was after what we started realizing is that this map that we have, it's a tool and yet it actually was, there was enough material in there to talk about that. We, we really felt that we needed to write a book and a book that would have illustrations in terms of stories that we included of ourselves, both personal and work things that we came across in our work lives that we had had as true life experiences, where we saw that there were rapid changes either from conflict that had been managed well or not managed well, and the impacts of it. And even when we didn't manage conflict conflict well, and then, what we truly believe is that, you know, people have, they need to understand things conceptually, but understanding something, conceptually isn't enough to change. What's in your toolbox. It's just creating an awareness that there's something else there. And what people really need is to start then having the, the opportunities to practice and break down the concepts into manageable tools that they can apply. So after we explain the concepts and use stories to illustrate the different ways that they can, the concepts can look like we also create almost like a workbook at the end of every chapter. There's a set of exercises that people can go and do and work with their families at home. They can work them at work and really start to see what changes. And is it positive, negative Is this something that they want to keep doing or not. Jane Yeah. I thought I'd show the photo of the book. And you could mention, that you've and mentioning that actually it's also good for personal relationships as well as business. How would you, you just mentioned that you would use some of the exercises in there then.

Tanya Oh, you can use almost every exercise in there for work and for personal. Yeah. And part of it is starting to get in right. Relationship with self. Right. Cause we believe that every, every leadership action starts with being in right relationship, starting with being in proper relationship with yourself. And when we're in right relationship with ourself ourselves, we're often clear on what our values are. We're acting in an, in alignment with our values and using our values as a source to really, drive our decision making.

Jane Yeah. Yeah. I totally agree. I feel that if yeah, you have to be self otherwise you won't get anywhere. Well, you can just wander through your life. Yeah. So yeah, I found that I'm becoming a bit more aware of myself, helped me with my relationship with my husband for sure. And so I certainly appreciate that kind of awareness. What for you made a big difference it's just, being, just finding out that yes, it was okay to be me who I am because, you know, being as someone who's fairly quiet and shy and withdrawn you, as you can imagine, it's, it's difficult for me to do public speaking and stuff like that. So, so this is sort of my armor. Right. You know And, and, yeah, and realizing, well my husband and I worked together, he's an engineer and I do the administration and just realizing that, you know, he's, he's an engineer and I'm the administrator and, you know, he's, it's his business and, not to interfere cause I tend to like to help people out and, it can get me into trouble. So it's great. I'm going to have to get your book for sure. Yeah. I'd love to be back once. You've read it. Yeah. That's, that's a great book. Yeah. So I was wondering how you could tell us how you were mentioning that you can, you see conflict as an opportunity. So wonder if you could speak a bit about that a little,

Tanya Well, conflict is everywhere, right And often in society it becomes like ignore the conflict or you have to polarize it's my way or your way. And what we see is that when there's a problem, leadership means looking at the problem together. It's not about blaming, right. It's first of all, taking ownership of whatever's going on and then using it as an opportunity to move forward. And so if there's a conflict, instead of just exploring the two perspectives, the first thing to be would be, well, let me explain my perspective or let you explain your perspective so that each of us can truly understand the other perspective. And yet let's go beyond that. We've got an issue, we've got something going on. What's our objective, where do we want to go And what other perspectives could we adopt And what other options can we look at to start finding a solution that's more in alignment with what our bigger vision is other than being right.

Jane Oh, Oh, I see. Yeah, that, that would certainly that could, you know, even change the direction of a company. I would think couldn't it because if you listen to everybody, instead of just the leader that that would really, I think help totally. They have lots of ideas. I'm sure the people who work there as well as the leader. Oh, that's, that's great. Now the hard one is how to lead from your heart. how do you feel that, how, what, what does that mean to you How to lead from your heart,

Tanya Really leading from the heart is staying in alignment with your values and respecting other people's values, looking for commonality and really, putting the relationship first. I mean, if we're out of alignment and out of integrity with ourselves, we can't be effective leaders. And it's the same thing. If we're in relationship and we're having a negative impact on somebody else, we can't be effective leaders. If we're damaging the relationship itself, we can't be effective leaders. And even if we're fine in our, in our relationship, if we're negatively having an impact on the outer world, again, we're not effective leaders. And so it's really about the relationship, keeping the relationship front and center and thinking about how important it is and where we want to hold that relationship's important. Right. Is it more important than the bottom line or is the bottom line more important Which, which is it and if the relationship is more important, most of the time, the bottom line will, Right.

Oh, awesome. That's a great takeaway. I think if I was to say that a relationship is more important than, you know, the bottom line and it will actually help the bottom line. That's a great, great way to think of working.

Tanya One of the examples that we use in our book is about Starbucks. And I think it's, it's such a great example of it, you know, in 2008, when, you know, when everything was tanking from the financial crisis and Starbucks stock was down to seven bucks and you know, how Harold Schultz had been booted out and everybody's like, Oh yeah, Starbucks is going to tank, that's it for them, you know And then they called him back and he realized, you know, there's no way, like we don't have enough money. The stores aren't doing well, we're not in line with our values. We're not creating that sense of community that we set out to do. Our employees aren't being treated well. And so he hired a bunch of consultants and they said, well, you know, obviously the way out is just to remove health benefits. And he just looked at them and said, get out. Right. And he Sure to give everybody the, the keep and keep benefits thread, the whole financial crisis, everybody and their extended families, even part time workers got benefits. He made sure to like reestablish the quality of the coffee, cause it had really gone down. So he would do things like shut down, stores to retrain everybody on how to make a proper cup of coffee stopped, you know, letting the coffee sit around and really change the environment so that it could create a community that he wanted. Right. That was the real in inline with the values of Starbucks. And we've seen that again and again, the years, you know, when there's been a race relations problem, they've shut down the stores, which costs them millions and millions of dollars to do, just to train everybody. Right. They'll pay for their, their employees, to go back to school. Retrain. So, In my mind, all of that, it's like looking at what's the relationship, both with the employees, what's the impact on the outer world, what's the impact with the customers. Right. And what goes on within the stores, it's all really, really important. And by holding that they're extremely, extremely proud.

Jane Right Yeah. Yeah. And I actually, I just, and we could almost just continue on and what, with the pandemic, I mean, I think Starbucks is also is a, is a fore runner of doing radical things. I believe what, well, what do you feel about the pandemic I think it's a good time for leadership to be, you know, to be changed.

Tanya The pandemic, you know, at first people were talking about it being a pause and I just kept saying, no, it's not a pause. It's a reset. And in a way it's almost crystallized everything. That's not working. Right. Like all these like divisions have been exacerbated. If we look at the politics and we look at the economy and where people are sitting and it's becoming no longer tolerable for almost anyone. And so now there's almost like a crack in a shift and it's like, what is the importance. Is it the environment. Is it having humans having more equality and everybody having a baseline level of economic success. You know, what is the most important. And I think these things are all in question right now and it's becoming clear that relationships and people matter.

Jane Awesome. Well, that's, that's awesome. Tanya, I'm just, I'm just blown away. And I wanted to show that your book again, as well as your information for everybody, because I'm going to be buying your book for sure. Is it, is it this year It came out in 2020.

It did. It came out in May and it's available on Amazon. We recently released the audio book on audible and then there's, there's eBooks available like on Kindle and through the bookstore. Jane Yeah. Yeah. I see Barnes and noble has it as well and yeah, that's, that's great. Yeah. And under $20, so yeah, that's important these days. Totally. Well, thank you,

Tanya. thank you for this. talking about, your, your business, and leadership, because I think it's really important in these times and I wanted to thank you for taking the time today, to come in and talk about, being driven and your business. Yeah.

Tanya That's been a great, great conversation. So nice to talk about. Well, I love talking about leadership, so yeah. Okay.

Thanks a lot, Tanya,

For more on relationship based leadership, go to Amazon and church for lead from your heart.

this is Jane Gardner and welcome to finding your purpose TV we don't need that some going to take it out because I trust my camp your credit of all welcome welcome you're on TV and I wouldn't be talking to you about credibility why you well

I'm all about credibility because this is what makes the world go around so anyway this is part of finding your purpose once you find your purpose you will be seen as credible as you be self intentional in what you do will be self-aware of why you do what you do and people understand who you are and know and like and trust you see was credible because your consistent in what you do.

so let's go and talk about credibility again and today it's actually all the basics about credibility and I hope you understand this to find a way probably have to find a way on the website to have a frequently asked questions so you can contact me if you have any questions on this.

So anyway today were going to be talking about credibility credibility what is it what is it mean to you who has credibility who lacks credibility so what was important why should we care about credibility.

Well today I'm going to be talking about in this discussion why it is important that you are aware of what credibility is and how it affects your relationships with others how it affects you and the other person in terms of credibility as well credibility is fundamental and foundational for effective leadership and teambuilding in any office it's foundational for relationship development with others if you're doing a job search and selection you have to be seen as credible as well as if you're coaching and teaching you have to be effective and credible person and customer service of course to be in the awesome customer service you have to have credibility and of course in order to do sales you as the sales person has to have credibility otherwise the other person will buy so these are just some of the simple ways that you need to have credibility so let's have a look at what happened here I can something happen here with my slide sorry about that and it's my most important slide so we are going to do that slide it can so I'm not going to stop I'm going to show you what I do I keep going so I am going to do another screen capture and asked myself why this slide move because this is the most important slide open up to you and say credibility is the a level of respect others think about you so well we will start that discussion about what just happened whether you find me credible but yes I respect you and hopefully you respect me because I kept on going so here we go see if it happens again yes it's happened again for some reason my slides have moved up and down during darn now what's going to happen here for some reason I had a slide that wasn't correct so don't stop will talk about credibility and we do this again so there's my studio background and I'm going to be adding another screen capture all of the slide because the slide move down next time check your slides again before you start to make sure they're all the same as credibly credibility goes up so does others willingness to believe what you believe value what you value support your plans help you achieve your goals be honest with you and trust you it's the old no like and trust you credibility very important and any relationships so what makes credibility increase and decrease behaviour basically behaviour because that's all we can see about a person anyway is your behaviour what we see as being appropriate from the other person's perspective not yours to time tats people and situation makes her credibility increase behaviour perceived as being inappropriate for the same factors makes it decrease so credibility has three levels there's yourself your reality is based on your own beliefs whether good or bad and so you can have credibility with you in terms of your reality and who you are will give a little sample later but others the secret to understanding your customers is understanding that they are perceiving who you are from your behaviour and your credibility so then we have organizations they can also have credibility in terms of the organization on how they present themselves I of course should've had some long logos of more well-known companies than mine but this is my bio which is my open bio in terms of who I am where I live who I work with is my husband what I do what I love so I like to think by sharing this file rather than some boring written out text document you enjoy looking at what I enjoyed to do and I have more credibility as a human being and as Americanization I guess because I'm the only one in this organization so delivering developing credibility behaviour examples that build credibility well we could go through them one by one but I think you all understand that honesty helps to develop credibility devotion punctuality being good example for others ethical behaviour taking responsibility for your behaviour when you make mistakes keeping promises forgiving and understanding on other people make mistakes getting involved with the community with your with others volunteering focusing on the positive these are all things that develop your credibility and these are all behaviour so the point to this is your behaviour is what develops your credibility course here are some of the things that can destroy your credibility dishonesty lack of devotion no concern for time setting a bad example on ethical behaviour breaking promises denying responsibility for behaviour being unforgiving not getting involved with others focusing on the negative these are all things that can reduce your credibility credibility and the qualities of credibility from the book by James Ghose and Barry Posner how leaders gain and lose it and why people demand it it's a whole book on credibility and they did a studies and surveys of thousands of organizations of the employees of course in terms of asking them what they felt were credible qualities for a leader and these were the four highest traits of a good credible leader honesty being competent being forward-looking and inspiring inspiring others to do what they need to do as well as being forward-looking looking to the future these are the kind of qualities that make a leader credible feel free to go and look at the book to read more about credibility in the situation your greatest strengths can become your greatest limitations for example who likes to control your business your meetings in your personal life share how you make decisions or listen to other people and their opinions well how much credibility to this leader have with this team not much because they are not be willing to be part of the community and listen to others and it reduces her credibility so what can you do to improve your credibility well one thing that I could've done of course is to check my slides before I started but we are going to be have ongoing discussions on credibility because it's a very important topic because it's all about really knowing who you are and knowing you other people's are and being able to find your purpose so you act with purpose and you understand who you are and you can communicate who you are your qualities to others so that you are seen as credible because of the consistency in how you behave this is going to be quite a discussion on credibility here and finding your purpose TV and anyone who likes to have a discussion with me on camera is welcome to come and share their wisdom as well so hopefully will have a few people coming to discuss credibility and being a leader ask I do have a leadership leadership show so I could go out and get some people who believe being a leader and discuss what traits they think a leader needs to have but today this is all about credibility so let's go and finish so so thank you for listening

This is Jane Gardner and welcome to finding your purpose to the TV today going to be talking about credibility and some of the ways that you can be seen as an expert so we are going to talk about that right about now so let's get our presentation up so how we can improve that you're an expert in your field how I got him increase your credibility have consistent credibility in your business while here's some 21 ideas to be seen as the expert so this try the first one what's the first one on the first one is create a Facebook page become a part of your fans every day life so they see you in the feed answer simple customer service questions build confidence in you for potential customers then you could also course do the same thing on your website you could also create a frequently asked question section on your website and demonstrate your expertise by answering some of the simple questions that seem to come up every day with your business services or product and deal with them and in terms of having them there as frequently asked questions he can be seen as the X expert and reassure your customers that you know what they need you can also provide contact information on your website prove your will person make sure all your income information can be verified avoid using PO Box numbers provide a phone number and sky panel at work and provide more than one way to contact you and of course have your email there on your website as well as on your web page on Facebook I did number four you can use strong branding so to let people easily recognize you as being who you are use repetitive elements to solidify your brand when you're posting in the newsfeed on Facebook on your website so it's good to have the same colours so people recognize who you are you can be professional always focus on your client or customer pay attention to details always look for a way to take things one step further express yourself coherently on your website make sure everyone knows what you stand for and stand again what you are willing to do what you're not willing to do give yourself the mom test which your mom approve of what you're saying on your website or Facebook page or your other social media would your mom recognize your voice in your website content are you using language that very summer to who you are because it's no good once you start getting out there and showing your face to have not have a consistent look and feel sound to your website and not have the same everywhere else you fill on your social media so with equal speech using one promoting products and choosing JV partners always make sure that you are enthusiastic about whatever you might promote and make sure that you're happy with the service that people get with the JV partners that you might pursue answer your customers and clients questions authoritatively and helpful is the best way to show your expertise and use targeted press releases paid to position your news release and major news services media services like PRNewswire can wire can reach your target market while guarding global reach it's about time for me to send out a press release about finding your purpose TV which I haven't done yet so this is a great reminder number 10 is gather recommendations from industry peers and fellow experts and make sure the endorsement is relevant to your audience they're not going to care if your doctor likes what you do I did number 11 give samples it can be a trial sample or can be free samples are a light version of your product or they can try it out for a week or two your sample should leave people wanting to buy more or to actually buy your product invest in quality every part of your business should project professionalism and quality you should have a very sound-based guarantee in terms of whether or not your customers are happy hundred percent back hundred percent quality guaranteed these will be some of the ways she will ships show you an expert and not a fly-by-night dig into your past for expert connections many people are flattered that you remember them and want their endorsement you could write a book produce top-quality professional men's manuscript per correctly formatted and thoroughly approved and no spelling problems and you will be seen as an expert any time you show your cover of your book so blessed to date review knows why I don't care what you in the note would have to edit this out soliciting solicit reviews offer review copies of your product can always ask for review show photos of your business on your website can also be done for online businesses and offers proof to your potential customers introduce your team use head shots and bio blurbs be consistent with the photos and focus the bias and how your team can help the reader network network network beat meet people in person at conferences workshops community events and mastermind retreat or online on zoom say hello online be positive come up with solutions for bad conditions show people how you handle pressure positively don't complain on social media there to share share share provide valuable information people can use immediately will make them pay for every tip or bit of information that you give and 21 seek feedback all the time from your customers clients your industry JV partners and you want another pair of eyes can see glaring mistakes that we often miss so these are just some of the 21 ideas they could have for when you set up your business website and do any social media on how you can show that you are credible expert in what you do and I hope these are very useful for you and will see you next time

Esther is an attorney turned marketer turned sales executive turned success consultant. In her personal journey through various careers, life challenges, achievements, and some failures along the way, she was perpetually seeking the answers to "who am I", "why am I stuck", and "how can I be successful." "In my deepest core, I knew that it was my destiny to do more, to be more, but just when I would be at the cusp of "more," I felt like something was holding me back, like a ball and chain on my ankle weighing me down from grasping my success. Through a great deal of work -- personally, and with coaches -- I came to understand exactly what (or should I say who) was holding me back: ME! I realized I wasn't afraid of failure -- I had failed plenty of times in my life; I was afraid of success! " "So I imagined a world in which I was successful. And from this, es, esq., - Success Consultant, was born. Outside of work, I enjoy being a mama, wife, sister, daughter, friend, and community leader. I am a voracious reader, spirituality enthusiast, day hiker, grammar nerd, and puns and dad jokes producer. I have been told that I have an unquenchable thirst for knowledge, and that I am the most positive person my friends know. "

Hello everybody. This is Jane Gardner of Finding Your Purpose. Today, we are doing spotlight, spotlighting purpose driven entrepreneurs and how they found their purpose and what their business is and how the knowing their purpose has helped them be successful with theirbusiness, as well as of course talking about their business. 'Cause we love business. And today on today's show, we have Esther Shpitalnik of es-esq.com Jane My apologies, Esther, I'm going to, you can direct, we're going to just go ahead and you can correct me and we can start again. Let's go ahead. This is called imperfect action. Esther I love it. Improvising. I love it. Jane So Esther, how was, could you say your name again for us Thank you. Esther Of course. It's Esther K. Shpitalnik. Jane Okay. Thank you. Thank and today you were graciously enough to come on and talk about your purpose and your business. And I'm really excited to have you here because it's something I love to find out how people find their purpose, cause finding your purpose, Purpose can be hard. And so when you found it, it's a time to celebrate. So Esther, how did you find your purpose?

Esther That's a really good question and it wasn't easy. It's not like one day I just opened up a book or opened up a drawer and I found it in there. It took a long journey of first learning, what my purpose wasn't, first learning what I didn't want to do. And that was a lot of trial and error and many different career paths and cities that I lived in. And then just really listening to my intuition, really, honing in on who I am to my core. And I guess where I found my purpose was deep inside my core.

Jane

Oh wow. That's great. Yeah. Yeah. I know a lot of people, they keep searching and searching and they never really find their purpose. So, so that's great that you've been able to find your purpose. And in fact, I think your business, I've been to your website and I think you actually that is your purpose is to help people maybe more than finding their purpose, but, please, Esther, what, what do you do for others then for their business.

Esther Yeah. So I like to think about it. Like, have you ever been stuck where you are and you know, you've achieved a lot and you look back and you're like, okay, I've done a lot in my Life, but I'm just stuck somehow. Like I know I could be doing more. I know I could be fulfilling my own purpose. I just don't know how to get there. and that's really the person that I helped because I was there myself. and so that's what my business and that's what my service is all about. Helping that purpose driven individual, that high success person to get unstuck and reach their next level. And if that means finding their purpose or achieving their purpose, then that's what it's all about.

Jane Oh, awesome. Awesome. Thanks Esther. That's a great analogy. Cause I know a lot of entrepreneurs who are stuck, you know, only doing their business rather than actually, you know, going to the higher level of their business. And, and I know that, you help, in 30 minute consult, have a chat with people and get an idea on, on their business and everything. What exactly, what exactly sort of, what do you do when, when you're talking to them just initially, because sometimes, you know, then it's really hard to, well, we're stuck, right So it's very hard to tell really.

Esther You're totally right. Some people sometimes we don't know if we're stuck or where we're stuck. And so in that 30 minute consultation, you get a chance to talk one-on-one and I find out to the core, you know, what is it that you're really seeking what solution can I provide for you What issue do you have or what dilemma do you have that I can help solve for you And we go through, a series of exercises and just a conversation. And very often people come out of that consultation out of that conversation saying, actually, this is what I want, or this is what I need help with. This is my dilemma. And then me Esther, the success consultant, that's how I can help those individuals.

Jane Wow. That's awesome. Yeah. I think on your website, you have a few testimonials from people that you've helped and you know, you're working with that. And, you mentioned that, you would like to, talk about a guide to law of attraction. maybe you could talk about that because I could use a guide to the law of attraction.

Esther So I've spent a lot of time reading and listening to podcasts and really consuming myself in the whole law of attraction. And I just kept coming back to this idea of like, I wish there was a real person's guide to law of attraction. Like sometimes it's just, and I love, I call it the woo woo stuff. I love the woo woo stuff. Sometimes I think it's fascinating, but like as a real person, I'm like, okay, this law of attraction idea sounds great, but how do I actually put it into practice into use. So I've sort of developed the, a real person's guide and really what it comes down to. It's a very simple thought, very simple motto that I have. So the thoughts that we think directly correlate to the actions that we take. So I'll repeat that because I think it's really important to think about the thoughts that we think directly correlate with the actions that we take. Esther And so I'll dissect that a little bit. So if we think a certain thought, like for example, true story. I, you know, I had student debt, I had student loans and credit card debt. And if I, if you think I'm in debt, if you think I am poor, if you think I am broke, your actions are gonna lead to the same place where you are broke or in debt. But if you think I am financially free, I am out of debt. If you think I have savings, then the actions that you take are going to correlate to that. So when I was in credit card debt, for example, my thought was, I am out of credit card debt. I'm financially free of credit cards. And so once I started thinking about that, when I went to reach for my credit card, I put it right away. I haven't used a credit card in over three and a half years because I thought I'm not in debt and therefore I am not using my credit card. So that's kind of the simple version.

Jane Oh wow. That's an interesting concept for sure. Yeah, yeah. Especially, your, you know, your, process is very important in, in this, in this time, for the challenge of pandemic and, and, and yeah, we're going to mention it because, you know, in 2020 it's, it's, it's behind all of us and, and I was wondering, have you had any , well, I tried to ignore the pandemic and, and have you had anyone who's been challenged I know a lot of actually entrepreneurs who are saying, Oh, everything's uncertain. I'm not going to do anything. You know, you know, I'm not even going to start anything new or, you know, and I, and I don't really believe, you know, that's a good idea. So have you had any, discussion with people on that.

Esther I mean, I had the most important discussion with myself about that actually. So again, I really believe the thoughts that we think correlate to the actions that we take. And I had actually started a new position in April at the height of the pandemic for three weeks. And after three weeks, the company unfortunately had to lay off 20% of the company, myself included. and I took it as an opportunity. I said, what is this, what is this blessing. What is this opportunity. It's what I think in the hardest of times is when we come out with our greatest opportunity and I had all of the makings of this idea to start my business. I had wanted to start my business for several years and I just never got around to it. it was never the right time. I just never got my stuff together. Esther And then here I am at the height of the pandemic, I've just lost my job. I have a one-year-old, so, you know, but I thought, if not now than when, like, this is my opportunity, I'm, you know, no one's leaving their house. No, one's really hiring. So why not start my business now. And, you know, I had found my purpose and now the universe gave me the opportunity. And so in terms of the pandemic to answer your question, conversation that I had was very important with myself. And to me, it was, it was, an opportunity and a blessing.

Jane Oh, that's amazing that you would start a business during a pandemic. I get that. That is true belief in the power.

Esther Think about back to the recession in 2008, the, you know, the hardest times make us the most resourceful. And I was coming out of law school in, right at the height of the recession, it was so hard finding a job, but everyone in my cohort, we became so much more resilient and so much more resourceful. And if we're like, okay, if I can find a job at the height of a recession, I can do anything. And that's how I feel about starting this business. And for anyone, like, if you can get through this, if you can get through the pandemic with a positive attitude, you can do anything. And that's what I've told my clients, you know, like if you can get through the hardest times in your life and come out of it on the other side, then you can do anything.

Jane That is true. my husband and I, we have a structural engineering firm. We haven't stopped, but, you know, the contractors have stopped. So I'm, you know, we're grateful that we still have work, but yeah, it's, it's been a challenge. So I really appreciate that, that concept of an amazing story. Actually, you should mention that to everyone that you're starting your business in the middle of the pandemic.

Esther Good for you for continuing yours.

JANE Wow. So, yeah. So if you've got any tips for people on, that they can take right now, away with them, before we go on, on, you know, with some of the things that they can do for keeping positive and getting to action, into action.

Esther I believe in action, action, thoughts equals action, Things that I've done, for a few years now, it's kind of like my, my Jedi mind trick, or my trick is, oftentimes if we start thinking about something negative, this pandemic and anxiety, we start spiraling, right Like we start ruminating and then thinking about all of the terrible things, and this can be anything from the pandemic, or maybe you had, you know, a negative interaction with your boss or a fight with your spouse, or literally any bad thing. We start thinking and ruminating and like, Oh my God, all of these bad things. So my trick is I actually think of, I, I pick one place or thing that brings me joy. And, and when I'm having those negative thoughts, I think about that one place. And I think about all of the details of the one place. So for example, I'm from the East coast, I'm from Boston. Esther My favorite place on earth is Newport Rhode Island. I've been going there my whole life. It's beautiful in the summer. It's peaceful in the winter. it's right on the ocean. And when I'm having these really negative thoughts, I start thinking about Newport. And I think about, what it smells like, what it looks like on a cold day, what it looks like on a warm day, what I would eat there, what I would wear that literally every single detail I can think about, and the reason why this works and the reason why this helps is because it switches your mind from one thought to another. And then once you start thinking about, okay, like Newport, Rhode Island, or maybe for you, it's Seattle, or somewhere like that, your mind focuses on something else. And especially if it's a place that brings you joy. Esther And the reason why I try to think about a place or a tangible thing rather than a person is because a tangible thing or place, there's no, back and forth. There's only the emotion that you put into it. So for example, I wouldn't necessarily think about my daughter, although I love her, you know, that could create like emotional, well, you know, like there's another person involved and emotions and feelings and thoughts, whereas a tangible place or thing you yourself have attached meaning to it. And if it's a place that brings you joy, you've attached the joy. And so the quick thing that you can do is like, okay, bad thought, Oh, I had a fight with my boss and now everything's bad. I'm going to get fired Newport, Rhode Island. And I've done that. And it works. Yeah.

Jane I've been meaning to get back to painting because that's my joy, but in busy. So, and my husband wants to go to Seattle to see the, see the baseball, which is over now. So he can't do that anymore. Esther For example, you're just having a tough day or something like that. You don't necessarily have to like, maybe you can't get to painting, even think about it. And you can say, Oh, you know, that blue would look so nice with that yellow and that green I'm going to paint this. And then suddenly your mind refocuses from that negative thought to your painting. Jane Yeah. That's a great idea. Yeah. I like that idea. I've been trying to get back in that room, but it's everything else is pulling you. I wanted to speak about, about your body language for, a positive mindset. Cause I think that's really, really important. Your body is, you know, you and, and, and finding your purpose is all about your personality and being aware of yourself. So this would be a great topic. And if you have a little takeaway for everybody, that would be great to

Esther Yeah. the easiest way you can change your mindset is just smile. I mean, if you have to fake it, watch this. I just, I just suddenly got hacked. you know, body language, it, your thoughts equals your actions. And one of your actions is your body language. And the word implies body language, what we say with our body. And if you're slouching in your phone, everything's bad, then everything's bad. But official back chin is up smile. Even if you're alone, even if you're on the phone with someone, just by virtue of just taking those tiny little body language steps, especially the pile battles, start changing your thoughts also.

Jane Oh, that's awesome. But I'm also talking to you, Jane, so yeah, no, I mean, honestly, I've had a, had a bad weekend, so I should have gone into my painting room or, I'm been watching some, Jim Gaffigan on youtube Oh, he always makes me feel better. So, you know, that's always good. So, yeah. So, I think we'll wrap up and, and, and ask you what you'd like to tell the audience. we've already given them a couple of things that they can do to keep positive. And so, yeah, sure. And then we'll, we'll just mention your offer.

Esther So I think what I'd love to leave the audience with is the idea of finding your purpose isn't necessarily opening up a drawer and finding it. It's about being the most true to yourself and whatever that looks like. And when you are yourself and you're true to your core, then you and your purpose sort of come together and find each other and that's not to say that it's easy to be yourself in a world where, everything, and everyone's trying to get you to be what they want, but, to be truly who you are to yourself, you will inevitably you and your purpose will find each other.

Jane Awesome. Yeah. Yeah. It's, it's amazing the different ways that people find their purpose. So as there, what ,because I haven't, what would you say, is your success consulting about, and, your 30 minutes, we've already talked about your consultation. So what, what would you like to just say briefly again about your, consultation, and, and how you work with them on their success again, please.

Esther Sure. So the consultation is a way to get to know me, to get to know you and for you to know what your purpose is for, or what's what solution or what problem that you have. And you might not know it just yet, but after 30 minutes of talking and really exploring that together, we come up with that, what it is that you want to focus on what you want to solve, and then in our work together, and me as your success consultant, I help you achieve that success that you're looking for in whatever arena of life that you hope to get.

Jane Awesome. Awesome. Well, thank you. Thank you Esther for coming on. You're my first interview guest on spotlight. I did see on your website, so I am going to say on your website, you talked about your podcast. Oh, here it is. Over here, that interviewing is tough and you have six steps to interview success. On Cruit Group podcast 6 steps to interview success.

Esther And thank you, Jane, for having me. I really enjoy chatting with you. And this was really fun.

Jane thank you very much For more on Esther's consultation. Go to ES- ESQ.com.

I have a feeling that I'm going to be different sides of broadcast today today it's going to be again about credibility and how to showcase your credibility and your expertise in order to be seen as credible so today were going to be talking about credibility and how to showcase your expertise so today it's all about knowing that you have to be credible so what is credible well it's believable you have to be believable you have to deliver believable quotes you have to be able to connect to communicate with your ideal clients and you have to have customers that know you are the go to person in your field so in order to get that you need to be out there and showing your face so step one put the past into perspective realize that it takes time to build up credibility that think about others who gained your trust what caught your attention what did you feel about them that person offer that made them seem to be credible what did you buy and why how well did that product deliver how hard you have to work to maintain that relationship did they disappear or are they still here in your email in your information etc. and what's the connection instant or was it developed over time after they showed you that they were credible so step to what credentials do you need to succeed this will depend on your niche will you need to have a degree certifications and accreditations or will personal experience and practical working experience be the things that will prove your credibility are credentials necessary again it depends on your niche and what you are doing there are certain obviously niche is where you have to have certain credentials and certifications in order to be an accountant etc. so you have to consider do you your successful competitors have certain if the cancer accreditations do they display their degrees after their name do they show accreditation stamps or professional organizational logos on their website if yes then accreditation is important and so you should join the same professional organizations and of course check your local laws for most businesses whether there home-based or retail or brick-and-mortar they usually have course have to have a business license certainly in my community so displaying your credentials show your potential clients a professional membership is beneficial to them always pay attention to new laws regarding certification shall what is legally required for your field show what your client or customer most urgently needs and focus on giving proven results to your customer or client step three minding your competition your competitors position their own credibility what do they sell what do they present the you don't have what advantages do they have that you don't what other clients praising or complaining about when it comes to the competitor their website their service there customer service figure that all out and to decide how you're going to be able to be better than your competition step four storytelling will of course storytelling is ancient so we all love stories so think of your website as your story live your story in social networks guest blog post YouTube videos media and live venues when you're doing a workshop tell stories your story should mirror your ideal clients tell your story about how you lost your shoes in the mud when you walk through the swamp in 1995 what they care about is your story on how your software was able to get you the kind of results that they want so that you understand their challenges and can provide a solution by showing may be how you check had challenges creating the software how to tell a great story will the best ways to build credibility is to be real to like it is than edit out anything that doesn't relate to your ideal client find out their biggest problem desire or need and tap into that hidden fear or desire frustration and build loyalty and credibility so that you also have had that fear and you have found a way of course to get out of that fear and build your credibility with them of course always be yourself speak with your own voice and even show your face why pretend images for void cartoons what you hiding behind they say they want to know when reading your blog posts and articles people should hear the same voice as if they were speaking to you on the phone go ahead dictate your story for your blog posts into a phone there are certain communication software that you can just phone it up and it will record what you're saying and there you will you got a blog post in your voice that you can download be ruthless with your storytelling adjectives and adverbs key percentages sentences speak properly keep your sentences short avoid self-indulgence avoid venting or sharing antidotes and not relevant when it comes all about you instead of your audience reveal just enough to connect emotionally and focus on your client our customers and stay focused on them remember it's all about them it's not about you when you're telling your story be repetitive communicate in the manner your audiences come to expect use templates to achieve repetitive consistency keep regular recurring features people recognize and remember repetition equals structure structure legal safety safety equals credibility now that's a big one and it needs to be repeated safety consistency equals credibility be real if you appear to live a perfect life your customers won't relate to you if your audience knows you have the same struggles and frustrations they will admire your ability overcome is not about you it's about your customers and their particular journey so remember it's not about you when you're talking about a story think about in terms of them and how they may be struggling with the same things that you did but you managed to find your way out of it so now think about your audience totally understand your particular unique audience and those who search for you consumers and clients will require more proof of your credibility include talents the more thoroughly you can understand and anticipate problems the better you can prevent misunderstandings and dissatisfaction happy clients equals better recommendations equals stronger accountability so remember always get recommendations from your clients and put them on your website as an aside practical experience thoroughly understand what you are sharing selling and teaching understand that what you share is valuable and valid provide well rehearsed and researched information that your client can you successfully generally folk genuinely focus on serving your client and how you do that you asked them ask your customers and clients at all times what you need what kind of feedback do you have me for the product etc. do calls to surveys find out if there's anything that they need that you hadn't even thought of so care about their problems find real solutions for their problems don't just say go and read a book find that book and send it to when you value yourself and by your customers and clients it's easier to find the perfect solution more practical experience you have the more confident your feel the more practical experience you have the more people will recommend you to others promote yourself in the right places promote yourself show don't tell creative video series to showcase your talents that each video build upon the previous information workup to showcasing your product or service publicize each video episode ask other people to share your links make sure each episode demonstrates the most common problems people may have make sure each episode offers a simple and logical solution to that problem and challenge don't overwhelm with industry jargon you may have someone listening you doesn't know the jargon so you want to be able to have an audience that understands what you're saying focus on your customer and helping the master this particular need right teaser blog posts about your videos and embed the video on the same page these days is required for the disability act in the United States but you have video and text on your website so that anyone can come to your website and understand what you are saying to them whether it's through text or video or sound actually and audio you have to have audios well is a requirement so that someone who is blind can come to your site and be able to listen to your advice include screenshots from your video and when people see your face and hear your tone of voice that builds instant credibility and relationship so I guess I should show my face right now report promote yourself ask and share always include up call to action and all your blog post podcast social post webinars and videos limited to only one call to action there can be for listed on the one link to the product the author wants you to buy one link to share the knowledge and social milk media one incentive in the opt in form and one personalized opt in form just for you and stay up-to-date on changes in your field new developments and changes news new products new ways of doing things deliver this news before others and you will be seen as credible and authentic be transparent and admit when you don't know the answer find a suitable answer build your reputation people should know what you stand for what you can provide what you can help them with what you won't be able to help them with and learn to listen your client wants to know you care about them don't worry about saying the perfect thing even if you've heard this question before it's new to your client or customer real listening involves acknowledging narrowing back restating the main product point and wait until your questionnaire has finished asking your question before offering solutions that's a big one for me I tend to interrupt so watch out for me and also use your current and professional photographs on your site know your mission know your values don't be afraid to say I don't know let me find out reassure them deliver what you promised doesn't do what you said it would optional upsell should be present for people who want more not as a missing piece of the solution providing more than the customer asked for his optional avoid offering extra bonuses if they are not related to the product you bought it bought do not add or enhance or require sign-ups for each one people are going to get fed up easily if you have too many upsell's as they say testimonials referrals and recommendations this reassures anyone that you are credible make it easy for customers to recommend you use calls to action ask for referrals make it a habit make a part of your contractor a sales agreement that's a new one make it easy to do with sharing social media buttons make it part of your printed material and part of your website these are things which make it easier for you to be seen as credible if you have recommendations from others customer service after the sale focus on follow-up and customer service provide customers with easy customer service options easy access to your site find information quickly multiple ways to contact you under hat stand how you will respond and what timeframe and consider outsourcing your customer service is tasked to begin with just because they might be quite a heavy use of it and you want to make sure that customer service and the responses are quick and even if they don't have the answer they get send it on to someone who knows the answer follow-up follow-up follow-up nurture nurture and nourish and continue to build your relationship with your fans and followers remember their fans and followers so they want to have contact from you visitors and subscribers customers and clients will want to have information from you and value they may not want you selling them every two minutes but they certainly want to find out how you're doing and what if there is what's coming up next maintain multiple platforms social media forums guest speaking events planned well so there's in your web visibility and treat your clients and customers as real relationships you may not meet them face-to-face ever but you may get into conversation through email or through a phone so be there and care about these relationships and you will be seen as credible and someone they can trust this credibility is all about trust dumper born people with constant you are first given time check out use and think about your last opera don't disappear for weeks or months at a time be remind them that you're your round provide tips frequently asked questions and answers to questions keep them up-to-date on changes or products new in your field will that's quite a few things to do and if you do all of those things you certainly will be credible and you will have people coming back to you again and again because they will understand who you are and what your you type of person you are and and how you credible you are and whether it's worth it to them to continue relationship with you so this was all about credibility and being seen as an expert and so that was plenty of tips plenty of action steps for you to do for your website and your social media etc. and I hope you enjoyed listening

Hi everyone. This is Jane Gardner and welcome to finding your purpose today. It's all about spotlight. We're going to be talking about a spotlight of purpose driven entrepreneurs.

And today we have Angela Capinera of Your Mind in Bloom, and she is going to be talking about her business and how finding her purpose helped her be successful in her business. So, Angela, please, introduce yourself. Angela Thank you, Jane. Nice meeting you. My name is Angela I'm the owner of Your mind in bloom LLC. As far as finding my purpose, it began basically in college. they needed peer tutors for other students and a professor of mine recommended me and I continued doing it through college and afterwards, basically as a contractor, independent contractor. and then about 11, 12 years ago, I finally said I need an LLC. Because again, I was going through other people and getting frustrated again 'cause you have to constantly remind them, hello, I'm here. So is it's time for me to get an LLC and especially what I do working with people, it was time. So your mind in bloom was born. Jane Wow. Yeah. I never even thought of, of that as, as, as you know, continuing on as a business. So that's great. So what, what do you do now then for, for people in your business, you were mentioning that you, you mentor quite a few people in different varieties of people who are struggling, what are they struggling with. Angela So I've kind of narrowed it down and I see people who are in transformation and transition, and people who are struggling. So again, my pitch is I help people with resumes, cover letters. I do academic tutoring for all ages, all subjects, children, teens, adults, learning doesn't stop. When you turn 18 or graduate high school, people still struggle as adults. I work with English language learners. I've had students from all over the world. I work with special needs learners. I've worked with people who are both English language learners and special needs learners. I do that. I do writing. So again, college essay writing is a big, inquiry I have. And another niche I have is helping people with state licensing exams. So people who want to be EMTS, fire, police, plumbers, you know, computer technicians. I have somebody right now for cosmetology. I've had several of those clients. They need help with the anatomy and physiology and science part of it. Real estate. I'm helping somebody with real estate right now as well. Jane Wow. Yeah. That's, that's amazing. You know, and I never even thought of that, that you could help with, with exams because, that is true. I mean they know certain things for the exam, but then they, the base, the basic knowledge you have to help them with then. And how do you help people with language, that's that must be pretty hard to be for a non English speaking people, you know, do you have any languages other than English. Angela Whereas in Spanish, I learned a word here or there if I need to but again, basically, it's very a bottom up to, starting at the bottom, working your way up, bottom up to top process. And, again, working with background knowledge, what background knowledge do they have everybody's different. It depends on their first language, school system. it's a variety of things. Some people are very confident in speaking. Some people are not, it just depends on the person. So I work with them one on one to kind of figure out where they need help and we go from there. Jane Wow. Hmm. So, well, how are you focusing these days. What, with the challenge of the pandemic, are you still finding that people are coming to you and needing, and they must be needing a lot of information these days I would think, you know, for exams and that kind of knowledge. Angela Yep. People are still coming to me. it was a challenge in the beginning shifting to zoom. The good part is now again, I can help anybody anywhere. I don't have to get my car and drive, which I miss but, it's been nice. 'Cause usually again, if somebody says, well, I can only meet you on X day. And if I have two other clients, I can squeeze them in or put them in afterwards. I don't have to worry about driving around, all day. So now I can take clients anywhere out of state international doesn't matter. Jane Hmm. So you're getting very international. Now that you're on zoom, Angela, you'd like to talk about, you're finding a lot of people need to own their value and you help them with it. Angela Correct. so one thing I do do, is I help other small business owners. But it's kind of the same thing as helping my clients, when it comes to owning value. One thing I've heard a lot over the years from my clients, Oh, I don't know this. Oh, I'm not smart. Oh, I can't do this. And I always tell people, you know, a lot more and you have a lot more experience than you give yourself credit for. You know, a lot of people come to me like again, I'm going to use a test and use as an example. They're brilliant and whatever their chosen profession is. So for example, my cosmetologists, they're great. You know, they do wonderful work on somebody's hair. you know, they can mix everything. They know how to style somebody's hair. They're awesome. But then when it comes to the written part, they're like, I don't know anything. I never learned this in school, blah blah. And I'm like, okay, stop. again, a lot of it is negative self talk, so I try to stop them from negative self-talking and say, okay, tell me what you know. And then once we get talking, they're usually like, Oh, I didn't realize that. Or, Oh yeah, I do know that or, Oh, I have that. I have heard that, but I just don't know how to apply it. Jane Wow. Angela And then, again, when I talk with other small business owners, it's the same thing. And I was even having this discussion a couple of times this week, again, dealing with people who don't want to pay you what you're asking or I had, one person and she has been very gracious to me. She has given me several referrals. she told me she couldn't afford me. so she hired a college student for free. And I said, again, I'm willing to work with you as far as payment, but I'm not willing to work for nothing. Angela So you have to stand up for yourself and say, look, this is my, this has been my experience. This is how many years I have cumulative. Again, if you're paying me for my background knowledge, you're paying me for my services. You're paying me for my expertise. so again, basically you're paying for, what I'm bringing to the table, Jane Right Yeah. Yeah. I was finding, Angela , did a lot of small businesses because of the pandemic, A lot of them haven't gone on to the internet, a lot of the small businesses and there's a need out there. Have anyone reached out to you to help them with content for the internet and that kind of thing, or they're basically looking at proposals and other kinds of work from you. Angela I haven't really had that. I've had a lot of people reach out. Like, how do you handle zoom I'm a kid I'm dealing with clients. A big thing is again, I work with a lot of tough customers and a lot of people who again, are on the lower socioeconomic, rung, so to speak. Right. And so again, they may not have, I mean, they have zoom and they have internet capabilities, but they don't have, you know, again, secure internet connection. They don't have this, they can't get on the internet, blah, blah, blah, blah, or, so again, it's just being willing to work and adjust to again, what they do have. I've taken a lot of Dramamine the last few months because they're on Facetime with me, the phone's jiggling. And I'm like, Ooh, you know, but again, they're, they, they can't, they don't need it. They can't figure it out. They don't have the capabilities to take a picture and I say, okay, send it to me. so again, I just have to work with where they're coming from. Some people don't want that flexibility. They, you know, they want, they want the best of everything and I'm like, you just have to work with people where they're at. Jane Yeah. That's for sure. Yeah. Sounds like you have a lot of experience in training on how, how, how to do yeah. Yeah, yeah. So, so that's great. 'Cause I mean, you've already mentioned about how, you should own your value and, and basically you you're telling them, you know, not to sell themselves short. you know, I had another, subtopic here of making a list of everything you do today. Would you recommend that for everyone or for your clients what. Angela I just having it written down somewhere, so you don't forget it there's the Chinese proverb of the faintest ink is stronger than the strongest man. Jane Wow. I like that one Angela Again. I've. and again, everybody has to be willing and open to accept and receive it. I've told people, you know, I literally had to walk people through how to put me in their schedule on the phone, you know, reminders, you know, put it on your phone. If again, you're using your phone for everything. you know, as far as study time, you know, set it on the phone every day at a particular time, that works for you. again, little, little things like that. some people don't like paper and pen. again, those like a lot of people I work with have had really bad educational experiences and that's not knocking anybody or any indicator. It's just, I got one client right now. She was pushed through. She never had chemistry, in high school. And now she's again trying to get her cosmetology license and she's like, I never did that in school. I never did that in school. And I'm like, I can't say to her, please pick up a pen and write it down somewhere. I just have to work with where she is at. it's the phone It's the phone. Jane Hmm. Wow. No, I didn't realize. Yeah, you're really quite experienced in working with people that way you should put it on your resume. Angela, Angela. no, I, I know a lot of people who have trouble with Zoom, so that's a great that you help them out cause it to be patient. It is very hard now it's a really hard skill to be patient, so that's great. Thank you. So, so I'm patient with your people. So you mentioned that you're working on a calendar, Angela, and you even have a sample copy for us. So maybe we can put that up and, and have a look. I'll bring the camera back to you when you're ready. Are you ready Yup. Yeah, that's great. Angela Again, one thing with marketing and advertising, everybody always talks about ROI, return on investment, what works best and every business is different. some businesses are good with the the little average, you know, little stuff. me, I'm kinda like, well, I could give that out, but I noticed that too with the business cards that gives them a business card, they stick it in their purse or pocket or wherever, and six months later I'd see them, they pull it out. Like I have some of your business card. I'm like, okay, that's not quite where I want to just discards end up. But all right. so one thing I started doing a couple of years ago, I got this idea again from a website. Do a calendar because it's something that's in front of everybody the entire year. And, there's a website I found like word of the day or something, one word. so the word I picked that, and last year was the first time I did this. I did a sample calendar the year before than handed it out to a couple of people. It was like, Hey, just take a look curious. So the year, the word for 2020 was persistence. and I actually got that from, Jane It was a good word for 2020, definitely. Angela Calvin Coolidge. The president of the United States. He wrote nothing in the world can take the place of persistence. Talent will not, nothing is more common than unsuccessful men with talent. Genius will not. Unrewarded genius is almost a proverb. Education will not. The world is full of educated derelicts, persistence and determination alone are omnipotent. The slogan press on has solved and will always solve the problems of the human race. Jane Hmm. For sure. Angela So I put this quote in the calendar for 2020, and I chose for 2021, the word fortitude. and again, this is my sample right here. Oh, I have to get it printed. Right. And again, one thing I've learned over the years, working with people, again, everybody going back to paper and pen, everybody has their different styles. Some people write, some people draw, some people doodle, whatever. so I said, instead of doing lines, cause people are usually intimidated by lines. It hems them in. They don't like it. so I chose word of the year. I have some quotes here, goals and habits for the month. So again, you can fill in just however you want, wishes for the month and then you're accomplished. Jane Oh, great. That sounds great. Yeah. Angela And people are like, Oh, do color, do pictures. And again, a lot of people are distracted by pictures and colors. I said, yeah. And go black and white, nothing fancy. so again, it's easier for a lot of people to read. And then again, just it'll look like this when it's done. Jane Oh, okay. Yeah. Oh, okay. All you put it at the top part. That's the top part of the calendar. Gotcha. Now. Yeah. Wonderful. Oh, and of course you've got your name on there, I assume. And at the top. That's good. Yeah. I get, I get boring, boring ones from realtors. So I think yours would be a lot more useful. That's great. Angela That's what I did. And I picked a quote from Theodore Roosevelt, Helen Keller and William Faulkner who spoke about fortitude. Jane Wow. Yeah, that's great. Huh. Okay. Well that's great. Angela, let me, just flash that offer up so that people can actually write down the name of your website. there we go. So there is your website, your mind in bloom. Tell me a little bit about your name for your website, Angela. While we look at those. Cause that's very interesting website name. Angela Okay. so again, 10 years ago, and I said, I need an LLC. again, it's not about me, it's about you and helping people. So I said, I wanted something to reflect that. and again, since I do work with people who are struggling and, again, academic focused and language focused, I said, I need something that has to do with mind. And, so again, it's about you. So again, I was, I was batting ideas off my husband at the time, you know, cause again, a lot of people when I was still, independent contractor was Angela Capinera, this Angela, Capinera or that. And like, it's not about me. I wanted to make that clear. so we're batting some ideas around and he said, Oh, what about your mind in bloom. Jane Yeah. So wonderful one. Yeah. Thank you. Yeah. Yeah. It's all about mindset. Isn't it. And evolving it. Yeah. And you've been doing this for quite a long time. You said 10 years. Angela Yeah. I'll have my LLC 10 years. Jane Wow. Wow. That's a learning process in its own. Yeah. Well, no. I mean, yeah, just the way the internet has changed. and, and fallen this year. well, I, I, the, the good thing this year is that everybody now knows how to use Zoom. That's my, my good thing for this year. We can get through this. So that was great. So Angela, this is great. Have you got any final thoughts Otherwise we'll wrap up and put your offer up there. Angela I just always tell people, Carpe diem seize the day. Oh, wow. don't give up, it's all about persistence, determination, grit, knowing your worth. not being afraid to get out there and say, yes, I find a lot of people, you know, they're like, Oh, I wish I'd done that. I wish I'd done this. And I was like, well, all you gotta do is say yes or ask a question. I know there've been times people are like, Oh God, it's you again, you know, kind of thing. but again, it's a, I'm, I'm interested if you're interested in something say I'm interested. I mean, the worst somebodies going to say is, no, at least you tried. And again, when it comes to again, whether it's academics or whatever I'm working with with somebody, and again, even with the job search right now, I'm dealing with a lot of people who were very frustrated while I sent out 30 resumes and I haven't heard back and I'm like, you have to get out there and network because companies right now, they are hiring, but they're probably getting a bazillion resumes for one position. And it's just, again, not being afraid to pick up the phone and say, okay, I need to talk to somebody or I need to make that connection or go on LinkedIn and say, okay, do I know anybody Or do I have any connections not being afraid to reach out. again, it all comes down to just finding that power within, I think sometimes as a society, we're, we're kind of told to, just to sit there and be quiet, especially women. And I've, I've had to say to several of my clients, you have to stand up for yourself, but I have to get out there and sell yourself. And I don't mean it in a negative way. Cause some people take it that way. but I said, nobody's gonna know, nobody's going to know about you. Nobody's gonna know you're around. Nobody's gonna know your talents. If you don't let people know, about yourself. And even when I'm interviewing people with resumes, they'll be like, I've had people, well, this is all you need to know. But then when I sit down and talk with them, you just find some very fascinating people out there have done some very fascinating things. And I think if you don't put that out there, nobody's going to know. Jane That's awesome. Awesome. As usual you've blown me away, Angela. Cause you know, finding a job is the hardest thing I know. Yeah. I'm, I'm on LinkedIn and it's, it is a good place to connect and network. So, I'm gonna well connect with you for one, I think I out yet. So thanks a lot, Angela. yeah, I, I, I really appreciate it. This has been very, very useful and for everyone I think, and let me just come back to you and say thank you very much, Angela. Angela Thank you. You're welcome. This has been great. Jane Great. Thank you Angela. Contact [email protected] for your 2021 calendar theme fortitude.

Well, this is Jane Gardner and welcome to finding your purpose TV today I wanted to introduce you to my show is your personality killing your business we are going to be talking about personality and how it affects your business is just great to have the R word killing your business because we want to know that if we learn how our personality affects our business we can be successful so let's go get started on our presentation and I'll tell you a little about myself as well finding your purpose TV we also have of course your personality and your business this is my website as well that on that and is your personality destroying your business success I'm Jane Gardner I work at my husband and our structural engineering firm and I came onto the Internet to basically to help other entrepreneurs and especially if they're running a home business and 2014 I learned about my personality which we can discuss at another time and in my success but on is your personality destroying your business success were going to be to having 12 topics we are going to be talking about credibility how do you keep your credibility why is it important how is it earned credibility what is credibility defined by and what affects your credibility and why do we care because it's all about who you are and being credible really helps you with your success will be talking about the trust of others does your personality kill others trust if you what are the factors that give you the trust of others does your personality mean that you can't find any trust from others at all and how does your actions kill the trust of others were going to be talking about intentional action which is very imperfect important when you're talking about finding your purpose are you intentional in your actions or do you just wander through life this year intentions get in the way of you having business success or are those really your intentions are and maybe you didn't have those intentions but you got confused and that's why you had no business success do you even know who you are and what are your intentions and what it and are you self-aware of who you are going to be talking about self-awareness very important in finding your purpose are you as self-aware as you think you are are you aware studies show that you aren't are you intentional in your actions if you are self-aware you can be intentional but otherwise how does stress increase with increase with ignorance of who you are and other topics on self-awareness and your personality is it fighting you are you doing things that are contrary to your personality which is causing you stress you should be true to your personality and will be discussing how personality has seven different factors and is stress caused by conflict with your personality values very important by your values clear in your business and in your life you know what they are you working your business according to your values or do you just wander through life do you change what you value depending on what is happening in your back and your business what exactly are your values and what are they defined by there is a difference between perceived and actual value so we will having a long discussion on values stress and health everyone knows that stress can affect your health is your stress caused by not living consistently to your values is your stress caused me not living to your purpose is your stress caused by your inability to understand others and is you stress caused by the clash between perceived and actual values of your business we will be discussing this at length to sell his human we have been selling ever since we were born even as a baby were reached out to our mother or father in order to get their attention so everybody is selling themselves in terms of interactions with others and people have different selling styles we will be discussing that as well as different buying styles if you're not aware of that then we should have a long discussion because to be successful in business you need to be able to understand how personality affects your selling style and others buying style and are you an entrepreneur there are different entrepreneurial styles you can be successful if you work with your strengths of your personality rather than trying to develop your weaknesses we can all be entrepreneurs we are aware of the continues to adapt to the entrepreneurial lifestyle these and many more discussions will happen on is your personality destroying your business success leadership there are different leadership styles as well you can be successful if you work with your strengths of your personality and we can all be leaders for where change to adapt discovering your purpose living on purpose reduces your stress being self-aware and intentional can lead to success in your business so were going to be discussing how to discover your purpose finding it being self-aware and intentional can lead to success we will be exploring these and many other topics in the search for finding your purpose if you want to talk about your success in finding your purpose go to http://\JG tips.com\spotlight and enter your contact information to have an interview so there you go there is a full discussion on your personality and how it can affect your business coming up and a lot of factors in terms of your personality so I hope that you have found this useful provocative and you can think about that until the next time this is Jane Gardner and 26 to your success

This is Jane Gardner and welcome to finding your purpose TV.

Well, I'm all about credibility because this is what makes the world go around so anyway this is part of finding your purpose once you find your purpose you will be seen as credible as you be self intentional in what you do will be self-aware of why you do what you do and people understand who you are and know and like and trust you see was credible because your consistent in what you do.

So let's go and talk about credibility again and today it's actually all the basics about credibility and I hope you understand this to find a way probably have to find a way on the website to have a frequently asked questions so you can contact me if you have any questions on this. So anyway today were going to be talking about credibility. Credibility, what is it, what is it mean to you ,who has credibility, who lacks credibility , so what was important why should we care about credibility.

Well today I'm going to be talking about in this discussion why it is important that you are aware of what credibility is and how it affects your relationships with others how it affects you and the other person in terms of credibility as well credibility is fundamental and foundational for effective leadership and teambuilding in any office it's foundational for relationship development with others if you're doing a job search and selection you have to be seen as credible as well as if you're coaching and teaching you have to be effective and credible person and customer service of course to be in the awesome customer service you have to have credibility and of course in order to do sales you as the sales person has to have credibility otherwise the other person will buy so these are just some of the simple ways that you need to have credibility so let's have a look at what happened here I can something happen here with my slide sorry about that and it's my most important slide so we are going to do that slide it can so I'm not going to stop I'm going to show you what I do I keep going so I am going to do another screen capture and asked myself why this slide move because this is the most important slide open up to you and say credibility is the a level of respect others think about you so well we will start that discussion about what just happened whether you find me credible but yes I respect you and hopefully you respect me because I kept on going so here we go see if it happens again yes it's happened again for some reason my slides have moved up and down during darn now what's going to happen here for some reason I had a slide that wasn't correct so don't stop will talk about credibility and we do this again so there's my studio background and I'm going to be adding another screen capture all of the slide because the slide move down next time check your slides again before you start to make sure they're all the same as credibly credibility goes up so does others willingness to believe what you believe value what you value support your plans help you achieve your goals be honest with you and trust you it's the old no like and trust you credibility very important and any relationships so what makes credibility increase and decrease behaviour basically behaviour because that's all we can see about a person anyway is your behaviour what we see as being appropriate from the other person's perspective not yours to time tats people and situation makes her credibility increase behaviour perceived as being inappropriate for the same factors makes it decrease so credibility has three levels there's yourself your reality is based on your own beliefs whether good or bad and so you can have credibility with you in terms of your reality and who you are will give a little sample later but others the secret to understanding your customers is understanding that they are perceiving who you are from your behaviour and your credibility so then we have organizations they can also have credibility in terms of the organization on how they present themselves I of course should've had some long logos of more well-known companies than mine but this is my bio which is my open bio in terms of who I am where I live who I work with is my husband what I do what I love so I like to think by sharing this file rather than some boring written out text document you enjoy looking at what I enjoyed to do and I have more credibility as a human being and as Americanization I guess because I'm the only one in this organization so delivering developing credibility behaviour examples that build credibility well we could go through them one by one but I think you all understand that honesty helps to develop credibility devotion punctuality being good example for others ethical behaviour taking responsibility for your behaviour when you make mistakes keeping promises forgiving and understanding on other people make mistakes getting involved with the community with your with others volunteering focusing on the positive these are all things that develop your credibility and these are all behaviour so the point to this is your behaviour is what develops your credibility course here are some of the things that can destroy your credibility dishonesty lack of devotion no concern for time setting a bad example on ethical behaviour breaking promises denying responsibility for behaviour being unforgiving not getting involved with others focusing on the negative these are all things that can reduce your credibility credibility and the qualities of credibility from the book by James Ghose and Barry Posner how leaders gain and lose it and why people demand it it's a whole book on credibility and they did a studies and surveys of thousands of organizations of the employees of course in terms of asking them what they felt were credible qualities for a leader and these were the four highest traits of a good credible leader honesty being competent being forward-looking and inspiring inspiring others to do what they need to do as well as being forward-looking looking to the future these are the kind of qualities that make a leader credible feel free to go and look at the book to read more about credibility in the situation your greatest strengths can become your greatest limitations for example who likes to control your business your meetings in your personal life share how you make decisions or listen to other people and their opinions well how much credibility to this leader have with this team not much because they are not be willing to be part of the community and listen to others and it reduces her credibility so what can you do to improve your credibility well one thing that I could've done of course is to check my slides before I started but we are going to be have ongoing discussions on credibility because it's a very important topic because it's all about really knowing who you are and knowing you other people's are and being able to find your purpose so you act with purpose and you understand who you are and you can communicate who you are your qualities to others so that you are seen as credible because of the consistency in how you behave this is going to be quite a discussion on credibility here and finding your purpose TV and anyone who likes to have a discussion with me on camera is welcome to come and share their wisdom as well so hopefully will have a few people coming to discuss credibility and being a leader ask I do have a leadership leadership show so I could go out and get some people who believe being a leader and discuss what traits they think a leader needs to have but today this is all about credibility so let's go and finish so so thank you for listening

this is Jane Gardner and I am going to be talking to you about the shows that were going to be having on finding your purpose TV now finding your purpose TV is here of course but it's also on Roku so if you come on and talk to me about these subjects and would like to talk to me about this and be interviewed then you will also be on Roku and have an international audience so let's get started and I'll tell you what the shows off her if you want to talk about your success in finding your purpose I we talked about this one before Spotlight it spotlights purpose driven entrepreneurs who had success so you can go to http://jgtips.com/Spotlight and enter your contact information and have an interview and let's go and have a look at the other ones because I am so excited by the various shows that we are going to have and what happened to the mall there we are I see what happened hold on had the slides so there we go perfection though we are not preferred on this show and doesn't matter as long as we have value were doing okay so finding your purpose TV is about being self-aware and intentional being able to lead to success in your business and your life somewhere will be exploring these and many other topics in the search for finding your purpose so we are going to be having this show that I mentioned before Spotlight if you want to talk about your success in finding your purpose go to http://jgtips.com/Spotlight and enter your contact information tab interview and will be talking together and I also have the celebration show if you want to talk and have a discussion about entrepreneurial success on the celebration show go fill in my form http://jgtips.com/celebration and enter your contact information to schedule time for us to talk course will opt for any of these discussions don't worry will be having some preliminary discussions between us on the questions getting prepared so that we both have an amazing show on Roku so they have also if you want to have a discussion about leadership on the leadership show go to http://jgtips.com/leader and enter your contact information to have an interview I also have the values and ethics show if you'd love to talk about values and ethics and have a discussion you can go to http://jgtips.com/values and enter your contact information there are so that we can talk further about the format what we would like to talk about how values are very important in order to have good entrepreneurial success and if you want to be on the understanding yourself and others show all about communication go to http://jgtips.com/understand and enter your information there and we will have a discussion on what you'd like to talk about and questions and answers and do 30 to 45 minute show all highlighting you and then we also have if you want to talk about who I'm I who are you show this is all about personality and you if you are personality expert you want to talk about your skills and understanding personality feel free to contact me at http://jgtips.com/who and enter your contact information to have an interview with me and what else have I got this show I love which is it might help to know what it's all about it is all about being an introvert versus an extrovert and how we are going to destroy that definition that's used commonly because being different is important in life and we've and if you want to have a discussion on introvert versus extrovert go to HTTP://jgtips.com/viva and enter your contact information to have an interview I will probably be reaching out to some introvert and extrovert relationship experts as well so I hope to have a lot of variety of discussions on being an introvert and extrovert so there we go all the shows are all about celebrating finding your purpose looking for your purpose and celebrating who you are as your personality so I hope that you find this of interest I'll be hearing from you soon and let's go and Spotlight your business highlight years business as purpose driven entrepreneur who's found their purpose in life leading them to their success thank you for listening Jane Gardner

This is Jane Gardner and welcome to finding your purpose TV today were going to be talking about all the shows that going to be on finding your purpose TV that you can participate in or you can listen to or watch so let's get started over here on our presentation and finding your purpose TV have another's show we talk about the purpose but from the purpose I found that there are going to be a few shows that all can be different and I'm really excited about so you have a spotlight show where we highlight purpose driven entrepreneurs who found their purpose in life which is leading to their success so I'm going to be having an interview with purpose driven entrepreneurs and I have another little show which I tell you about all the links and where you go to common be interviewed and all that kind of things I'm very excited to go find some purpose driven entrepreneurs as well we have is your personality destroying your business success so we're going to be exploring your personality and how it's affecting your business success are you always on the defensive are attacking others leading to business problems lots of stories obviously they will be about the people themselves but about people they've heard about who destroyed the business from their personality and why you now will discuss how your personality is very important for you and self-aware or not quiz show self-awareness of yourself and your personality plays a role in your relationship with others so I'm going to have to make a quiz show not sure how you can actually participate because Ron Roku but it will be exciting so I hope to do that one soon and then celebration show will be celebrating the success of entrepreneurial businesses and will be looking at what what why how they managed to be success some of the more well-known successes as well as people that I know and they were going to do a leadership show where we celebrate the leaders who lead and how the personality is part of the success and I'll be being on people who help business entrepreneurs be leaders because is not something you're born with it something you have to learn so if we can find out from these leadership coaches send experts on what makes a leader that will be great to values and ethics shall not sure how this was going to work but I think we have to bring awareness that knowing your values will make you intentional in your life so for example what I thought were my actual values are not my actual values their perceived values so will have a long discussion on values and ethics on this show and then understanding yourself and understanding other show were going to look at how you can make relationships and communication were successful when you're aware of your own personality and how it affects others so will be having discussions with entrepreneurs on how they managed to make their relationships and communication successful with others and who am I and who are you show celebrate how different our personalities are at this time in in his at this time of life it's important to celebrate and understand people are different and all the factors that affect who we are different were going to celebrate the introversion extraversion difference and below the definition of introvert and extrovert of the common vocabulary so we can celebrate the uniqueness of everyone instead of putting people down for them being an introvert or an expert extrovert both are important in this world so any and introverts out there please come on board I know the extroverts will but let's discuss how you manage to be successful as an introvert or extrovert so being self-aware and intentional can lead to success in your business will be exploring these and many other topics in the search for finding your purpose so if you'd like to be spotlight in one of the shows if you want to talk about your success in finding your purpose go to HTTP\\GGT IPS.COM\spot light and enter your contact information to have an interview and a discussion with me or with my other hosts will see so this is Jane Gardner and I'm so excited on the variety of shows that were going to have on finding your purpose TV so I'm looking for experts I'm looking for people to share their stories and thank you for listening