In this soulful and insightful conversation, therapist and host Malisa Hepner sits down with Ian, founder of PurposeU.ai, to explore the evolving journey of discovering one's purpose. Ian shares how purpose transformed from a vague concept into a powerful decision-making tool in his own life, helping him move from confusion to clarity in both personal and professional realms. Together, they unpack why defining your purpose matters, how recognizing your uniqueness creates deep inner alignment, and the profound shifts people experience when they begin living from their true calling. The conversation closes with a look at PurposeU, an AI-powered course designed to simplify the path to self-discovery and help individuals uncover what they're truly here to do.

Instead of searching for a "perfect" purpose, start by noticing what consistently lights you up, what problems you feel drawn to solve, and where your lived experience meets service. Write a one-sentence purpose statement that feels true right now — not forever — and begin using it as a filter for decisions. If a choice moves you closer to alignment with that statement, it's a yes. If it pulls you further from it, it's a no. Purpose isn't found all at once — it's clarified through courageous, aligned action.

Ian's Website

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