Some writers make magic with words—and copywriter and content strategist, Annette Mashi is one of them. I sit down with Annette to talk all things storytelling, learning your voice, and authentic messaging. Annette shares how she helps business owners sound like themselves in their marketing, whether it's through email sequences, blogs, or brand messaging. We get into the power of writing in your own voice, how to make your copy feel personal instead of salesy, and why storytelling builds stronger business relationships.

Annette doesn’t hold back on the behind-the-scenes of her creative process—from helping clients find the right words, to crafting content that resonates and actually gets read. If writing your own content feels like a chore or a mystery, this episode will give you the clarity and confidence to get started.

Highlights:

• Tips for finding and writing in your authentic voice—even if you’re not a “writer.”
• The simple copywriting shift that makes emails feel like conversations, not pitches.
• Why storytelling is one of the most powerful tools in building trust and connection.
• How to turn inspiration from everyday life into relatable, engaging content.
• What makes a welcome email sequence work—and how to create one that builds lasting relationships.

Connect with Annette:

Website: https://www.writewizards.com/

LinkedIn: https://linkedin.com/in/annettemashi 

Get your Free guide on 3 Steps to Turn Prospects into Paying Clients with Email - https://write-wizards.ck.page/f82d541acf

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!

Connect with me:

http://JanicePorter.com

https://www.linkedin.com/in/janiceporter/

https://www.facebook.com/janiceporter1

https://www.instagram.com/socjanice/

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