Picking up where last week’s “Why ‘no time’ really means ‘no priority’” left off, Joel and Aaron tackle the next hurdle: what to do once the benefits are crystal‑clear but you (or your team) still hesitate. They unpack the hidden frictions—fear of discomfort, stakeholder pushback, or sheer inertia—that keep valuable tasks on the back burner. You’ll hear a quick mental exercise for elevating true priorities and concrete tactics for transforming “someday” into forward motion today.

• (00:00) - “No time” excuses hide real priorities