In this episode of Globalcast, Senior Research Analyst Pasi Hannonen discusses Finnish cross-border shopping with the reputation of Finland being an expensive country.

Hear about:

Countries Finns visit to shop and why

Products Finns buy when they travel

How cross-border shopping effects retailing in Finland

The future of shopping tourism for neighboring countries of Finland

How will the US-Israel-Iran war shape business dynamics beyond the initial shocks? Visit our insights hub at euromonitor.com for free data-driven tools and resources to help you assess risks and plan for longer-term impact.