FinMar Today

In this episode, we introduce the role a strategy that independent wealth management firms can leverage to get started with keyword advertising on Google Adwords.

In this episode, we talk about how to use Yext to get your firm started with basic Search Marketing.

This episode on FinMar Today addresses the topic of Keyword Search for RIAs. By looking at a strategy that focuses on localization and personalization, I believe independent wealth management brands can compete.

This episode of FinMar Today addresses the topic of first click vs last click attribution to our marketing dollars. In this episode, I talk about the danger of trying to attribute every individual marketing activity to associated new assets. This type of thinking causes us to have fragmented marketing campaigns with a lot of starts and stops making it difficult to get your firm's marketing off the ground.

This video introduces the FinMar Today Vlog. Send me a note on topics that you would like to see me cover. Here is the TechCruch Link that I reference in this piece:

http://ow.ly/JDnn309MOWA