Future of Consumer Marketing

FINN's Strategy for 50% Organic Traffic in a New Category

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In this episode of The Future of Consumer Marketing, Jan Hansen shares how FINN is transforming car ownership through their subscription model. With over 22,000 customers and a team of 300 people, FINN has pioneered a fully digital car subscription service that includes everything from insurance to maintenance. Through their focus on trust-building and customer experience, they've created a new category at the intersection of e-commerce, subscription economy, and electric mobility.

Topics Discussed:

  • Building trust for high-ticket subscription products
  • Balancing paid and organic marketing channels
  • Transitioning from performance to brand marketing
  • Creating authenticity in influencer partnerships
  • Adapting marketing strategies for EVs
  • Managing marketing during automotive industry volatility
  • Testing and scaling TV advertising

    • Sponsored by The Global Talent Co. 

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    Future of Consumer MarketingBy The Global Talent Co.