CXO Spotlight: Growth, Influence & Leadership in B2B

Fintech & SaaS Startups: Avoid These Costly Marketing Mistakes (From an Ex-Citibank Leader)


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Think B2B marketing has to be boring? Think again. Ex-Citibank marketing head Mindy Anderson reveals the unconventional growth tactics that are actually moving the needle in 2025 for fintech and SaaS startups.

From finding hidden revenue in customer conversations to the ABM strategy nobody's talking about, this episode is your shortcut to serious growth. Plus: why everyone's getting AI marketing hilariously wrong. 

Skip the theory. Get the playbook that's working right now. 

45 min of pure, unfiltered B2B marketing truth 

Host: Chirag Khanijau | Guest: Mindy Anderson, Founder & CEO @ I Breathe Marketing 

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CXO Spotlight: Growth, Influence & Leadership in B2BBy Flywheelr