Fintech x Growth

Fintech x Growth

By Ana Paula PicassoBusinessMarketing
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Fintech x Growth episodes

  • How to Grow on LinkedIn (Organic vs Paid)

    I've been on LinkedIn since 2010 and built a following of 200K mostly through writing. So when I say the platform has changed, I mean it.

    In this first episode, I sit down with Macloud Moyo, founder of Humble Roots Agency, to talk about what's actually working on LinkedIn right now for fintech companies.

    We get into why your company page is probably reaching almost no one, who should be posting on behalf of your brand, and when it makes sense to put paid budget behind organic content.

    We also talk about something most teams underestimate: commenting.

    Macloud shared how a single comment got him 50,000 impressions and how he now pulls 35 to 40K weekly just from strategic replies.

    We also explain how organic content and paid distribution can work together, and why fintech marketing on LinkedIn is ultimately a long game built on relationships and trust.


    If you enjoyed this episode:

    Follow the podcast on Spotify so you don’t miss the next conversations.
    Subscribe to the Fintech x Growth newsletter: https://fintechxgrowth.com
    Connect with Ana Paula Picasso on LinkedIn: https://www.linkedin.com/in/anapaulapicasso
    Connect with Macloud Moyo on LinkedIn: https://www.linkedin.com/in/macloudmoyo/
    Learn more about Humble Roots: https://www.humbleroots.agency/

    Timestamps


    (00:00) Why everyone in fintech ends up on LinkedIn

    (03:20) Company pages vs personal profiles: the reach gap

    (10:30) Thought leadership content and when to promote posts with ads

    (18:30) Why commenting might outperform posting

    (24:30) Playing the long game in fintech marketing

    (26:00) Book recommendations: Freakonomics and Filterworld

    31 min
  • Introducing Fintech x Growth!

    I’m still obsessed with one question: how do fintech companies actually grow?

    Not the polished conference answer. The real one.

    So I’m lauching the Fintech x Growth podcast: a collab with Macloud Moyo from Humble Roots Agency.

    We are two people who spend a lot of time inside this industry talking openly about distribution, positioning, partnerships, content, community, and the messy parts no one posts about.

    No generic “top 5 growth hacks.”

    No safe LinkedIn takes.

    If you work in fintech and care about growth, watch this space.

    Subscribe to our Substack fintechxgrowth.com
    For more info go to thefintechwriter.com

    2 min
  • Brazil's Thriving Financial Sector: Fintech, Cryptocurrency and CBDC "Real Digital"

    * This episode is a repost from my other podcast Emerging Markets Today

    From unbanked to crypto users, this episode we talked about the thriving financial sector of Brazil! 💰

    I had the pleasure of speaking with Aaron Stanley, the founder of the Brazil Crypto Report. We explored the fintech scene, the cryptocurrency sector, and even Brazil’s new digital currency (CBDC), the Real Digital.

    Here are a couple of key takeaways from our conversation:

    • Fintech and Cryptocurrency Boom in Brazil: Aaron shared fascinating insights into the rapid growth of the fintech and cryptocurrency industries in Brazil. With a dynamic ecosystem and a strong focus on innovation, Brazil is becoming a hotspot for entrepreneurs and investors alike.
    • High-Level Use Cases: One interesting trend discussed was the shift towards higher-level use cases in Brazil’s cryptocurrency space. As the payments use case becomes more established, entrepreneurs are now exploring asset tokenization and other innovative applications. This opens up exciting opportunities for investors and developers in the country.
    • The Real Digital: The pilot project for the digital real kicked off in June and is expected to last for 18 months. This ambitious project sets Brazil apart as one of the most innovative countries in the development of CBDCs. The design of the digital real, with its focus on tokenization and wholesale use, adds value to the economy and has the potential to transform the entire financial system.

      • If you’re curious to learn more about Brazil’s financial sector and the cryptocurrency scene, make sure to tune in to this episode.

      You can find it on all podcast platforms and don’t forget to subscribe to Aaron’s newsletter the Brazil Crypto Report on Substack!

      34 min
    • A bittersweet goodbye to Blockchain Bit podcast...

      I have some bittersweet news to share. After nearly 5 years of hosting this show, I have decided to end the podcast.

      I want to thank each and every one of you for listening and supporting the show over the years. It's been an incredible journey and I have learned so much from all of the guests and discussions we've had on the show.

      But after much thought and consideration, I have decided to focus on other projects and ventures. I have another another podcast called Emerging Markets Today, so you can head to emergingmarkets.today to check it out.

      I want to assure you that this is not the end of my involvement in the blockchain and cryptocurrency space. I will continue to be a part of this community and will be sharing my thoughts and insights on other platforms.

      Again, thank you for all of your support and for being a part of this journey with me. It's been an honor and a privilege to be your host on Blockchain Bit.

      This is the last episode of the show, but it's not goodbye. Until we meet again, take care and stay tuned for what's next.

      Follow me: Ana Paula Picasso on Twitter and LinkedIn 

      2 min
    • Blockchain & AI - Part 2: The Dark Side of AI

      This is the second (and final) episode of the Blockchain and AI series!

      And I have 2 special guests from Rapid Innovation,  Jesse Anglen their founder and Hansel Melo their AI expert. 

      We talked about:

      • The dark side of AI - big corporations ie Google have full power - monopoly advantage
      • The anti-trust regulations (or lack of) in this matter in the US - Google "self regulation".
      • Costs: how to lower costs- it could be solved with blockchain and AI
      • Prompt Engineering: Taking programming to the next level

        • This is an (almost) unedited episode - don't forget to listen to the first part here!

        Rapid Innovation is a Blockchain and Web3 App Development company that help startups and entrepreneurs go from concept to launch.

        Check out their Website

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        Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

        Don't forget to check out Blockchain PR www.blockchainpr.online

        Follow me: Ana Paula Picasso on Twitter and LinkedIn 

        32 min
      • Blockchain & AI - Part 1: a Match Made in Tech Heaven

        This is the first episode of the Blockchain and AI series!

         And I have 2 special guests from Rapid Innovation,  Jesse Anglen their founder and Hansel Melo their AI expert.

        We talked about:

        • Blockchain and AI: more than just hype
        • Differences: polar opposites in a certain way - blockchain binary and AI non binary
        • The intersection: PoW - computing power to train AI proving consensus to blockchain

          • This is an (almost) unedited episode - and you can listen to the second part right now here!

          Rapid Innovation is a Blockchain and Web3 App Development company that help startups and entrepreneurs go from concept to launch.

          Check out their Website

          ---------

          Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

          Don't forget to check out Blockchain PR www.blockchainpr.online

          Follow me: Ana Paula Picasso on Twitter and LinkedIn 

          20 min
        • Real Estate Tokenization - Part 2: The Future

          This is the second (and final) part of the Real Estate Tokenization series!

          And I invited 2 special guests to talk about the various aspects of Real Estate Tokenization: Claus Skaaning the co-founder of Danish company Digishares, that provides tokenization services ranging from Real estate to equity and funds and Josh Emison, co-founder of Sans Bank, an alternative lending and investment solution for property owners and everyday investors.

          In this episode we talked about the different types of real estate tokenization, how tokenization opened opportunities for everyday investors and what they think about the future of real estate tokenization will look like.

          Don’t forget to check the first part of the series here!

          ======

          Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

          Follow me: Ana Paula Picasso on Twitter and LinkedIn 

          19 min
        • Real Estate Tokenization - Part 1: What's happening now!

          This is the first part of the Real Estate Tokenization series!

          And I invited 2 special guests to talk about the various aspects of Real Estate Tokenization: Claus Skaaning the co-founder of Danish company Digishares, that provides tokenization services ranging from Real estate to equity and funds and Josh Emison, co-founder of Sans Bank, an alternative lending and investment solution for property owners and everyday investors.

          In this episode we talked about how Real Estate Tokenization has become a new hot opportunity for investors, how regulation affects adoption and an overview of what’s happening in the US, EU and beyond.

          The second part is already out - check it out here!

          ======

          Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

          Follow me: Ana Paula Picasso on Twitter and LinkedIn 

          16 min
        • And I'm back...with new episodes and new format!

          Hi everyone! It's Ana Paula Picasso here...and I will be back with new episodes and a new format for the podcast!

          I decided to change things a bit and instead releasing one episode every 2 weeks, I will make mini-series covering different aspects of the Blockchain Technology, and releasing them close together. I have 2 series in the pipeline (coming later in September): One about Blockchain and AI and one about Real Estate Tokenization. So, don't forget to follow this podcast in wherever you are listening to your podcast right now.

          Blockchain Bit is on Feedspot's list of 50 Best Blockchain Podcasts

          Follow me: Ana Paula Picasso on Twitter 


          2 min
        • A brief update - Summer break ☀️
          A little update: I'm taking a break and I will be back in September with new episodes - and perhaps a new format for the show. In the meantime, you can still head to my Medium page and check out all my blog posts there anapaulapicasso.com
          1 min

        About Fintech x Growth

        From the publisher's feed

        Fintech x Growth is a podcast about how fintech companies grow, and what actually works behind the scenes.