August 22, 2022

FIR #279: Business Buys Into the Metaverse

1 hour 44 minutes

According to a new PwC survey of 1,000 senior U.S. business leaders from across industry sectors, businesses have bought into the inevitability and utility of the metaverse. The study also surveyed 5,000 U.S. consumers who are less aware and enthusiastic than executives are. Also in this monthly long-form episode of "For Immediate Release":

Gartner has released ins 2022 Hype Cycle for Emerging Technologies.

Consumer trend experts anticipate the impact web3 will have on consumer trends.

Ukraine has perfect the art of advertising in support of its resistance to Russia's invasion.

Each quarter, Microsoft adjusts the language it uses to advise the investment world of its ambitions.

One CEO who had to lay off staff took to LinkedIn to explain how hard it was on him, including a selfie of him weeping over it. Was it effective?

In his Tech Report, Dan York recounts his experience with Reddit's new social audio tool, looks at "snipping," a new Twitter Spaces feature, and explains a Google update designed to elevate "helpful content."
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