Bluesky -- the Twitter-esque social network that has suddenly started attracting refugees from Elon Musk's X -- had its start when Twitter co-founder Jack Dorsey asked software engineer Jay Graber to introduce federation to Twitter. She told him she couldn't, but she could create a new social network based on a new federation protocol called AT, a decentralized foundation for public social media. At first, Bluesky was an invitation-only network. Many of those who scored invites were underwhelmed. But a surge of migrations from X has reinvigorated Bluesky, which is also adding features as a further incentive for people to join and stay. In this short midweek episode, Neville and Shel discuss Bluesky's potential and whether communicators should consider establishing a presence for their companies or clients.
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