Listen to communicators talk about their impact on their organizations and you would be forgiven for thinking that executives find their communication teams to be indispensable. Recent research says otherwise. As complexities mount in the worlds of business, media, and politics, less than 20 percent of senior executives are confident their communicators and public affairs professionals are up to the task of navigating the current environment. Neville and Shel outline the research results and discuss ways communicators can reverse this troubling trend.
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