In the early days of Web 2.0, several pundits told us that traditional PR was dead, especially for startups, where founders would be better served by handling their own public relations. After some disasters, along with many founders finding themselves overwhelmed by the need to build their business and craft thought leadership pieces while handling media inquiries, that philosophy faded. But now it's back, and getting a lot of attention as Lulu Cheng Meservey, founder and CEO at the agency Rostra, has released a manifesto calling on leaders to skip the agency and "go direct." Neville and Shel share their thoughts about the advice in this short midweek episode.
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The post FIR #455: Traditional PR is Dead (Again) appeared first on FIR Podcast Network.