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GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?
In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact of generative search.
What we discussed
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The post FIR Interview: Generative Engine Optimisation with Stephanie Grober appeared first on FIR Podcast Network.
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GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise?
In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact of generative search.
What we discussed
Continue Reading →
The post FIR Interview: Generative Engine Optimisation with Stephanie Grober appeared first on FIR Podcast Network.

20,479 Listeners