A new survey finds that 90 percent of Americans don't trust influencers. What does this mean for the multi-million influencer industry? And where can brands turn now, since the old celebrity approach also doesn't carry much weight with consumers? Neville and Shel fill you in during this short midweek episode.Continue Reading →
The post FIR #337: Is It All Over for Influencers? appeared first on FIR Podcast Network.

FIR #337: Is It All Over for Influencers?

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PwC has released a detailed report analyzing over half a billion job ads from 15 companies representing over 30 percent of global GDP. The goal: unearth empirical evidence of AI's impact on jobs. The results are remarkable, if unsurprising. For example, the analysis found 4.8 times higher growth in labor productivity in AI-exposed sectors and 25 percent higher skills change in AI-exposed occupations. Jobs that require specialist AI skills are growing 3.5 times faster than all jobs. Neville and Shel report on highlights and discuss the multi-dimensional impact on communicators in this short midweek episode.Continue Reading →
The post FIR #108: AI’s Impact on Jobs, Quantified appeared first on FIR Podcast Network.

FIR #108: AI’s Impact on Jobs, Quantified

Many agency employees complain that clients pay so much more than they are making, so the owner must be reaping a huge profit.Continue Reading →
The post ALP 230: Should you start your own agency because your boss is making too much off of your work? appeared first on FIR Podcast Network.

ALP 230: Should you start your own agency because your boss is making too much off of your work?

 
The need to promote ethical behavior in communications has never been greater as the volumes of misinformation and disinformation continue to rise with the growing use of AI fueling the speed with which unethical behavior intensifies. Marketers debate whether using AI in marketing is ethical in the first place, and when it is used, and whether and when it needs to be disclosed. And all the ethical dilemmas communicators faced before AI remain as challenging as ever.
Four International Association of Business Communicators (IABC) Fellows discussed ethics in today’s communication environment in the latest Circle of Fellows episode, moderated by Brad Whitworth.Continue Reading →
The post Circle of Fellows #104: Communication Ethics appeared first on FIR Podcast Network.

Circle of Fellows #104: Communication Ethics

White-collar employees everywhere are embracing AI, even if they're using their own accounts and not telling their colleagues or bosses. This widespread adoption of AI among workers is already creating challenges for managers, who traditionally evaluate their team members based on outputs that may now be coming in whole or in part from an AI. In this short midweek episode, Neville and Shel explore what this means for managers and the internal communicators who recognize them as a discrete audience.Continue Reading →
The post FIR #407: AI Is Changing How Managers Manage appeared first on FIR Podcast Network.

FIR #407: AI Is Changing How Managers Manage

Chip and Gini discuss recent updates from the federal government affecting agency owners, including a ban on non-compete agreements and changes to salary thresholds for overtime exempt employees.Continue Reading →
The post ALP 229: What new rules on overtime and non-competes mean for agencies appeared first on FIR Podcast Network.

FIR #337: Is It All Over for Influencers?

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