FIR on Higher Education

Unless you are totally online, we are all based somewhere. We need to highlight the value of where we teach and research, whether it’s a dynamic cosmopolitan city, a sunny fun destination or perhaps a “boring” location.

On FIR on Higher Education #33, brand strategist Julian Stubbs will share insights on how we can effectively communicate the value of our locations. He brings a unique perspective as the architect behind Stockholm, Sweden’s branding project.

In our reports section, I talk about reasons deans tweet, while technology correspondent Harry Hawk summarizes a new blogging initiative that he has started with his students.

About Julian Stubbs

Julian Stubbs, who is English but lives in Stockholm, Sweden, is an international brand strategist and has worked with brand and identity projects for clients such as Stockholm, where he was involved with creating the positioning of the city as The Capital of Scandinavia. His book Wish You Were Here documents this work as well as the issues involved in major place branding projects. Julian headed the team that worked with Technicolor, the Hollywood movie company, where he helped develop a completely new visual identity for this world famous brand. Julian has also worked with the Nobel Peace Prize Concert, which involved both the development of a new identity as well as digital and social media work. Julian is also one of the founders of Up There, Everywhere the global cloud based brand and communications consultancy, which today has over 160 people.

The post #33 – Communicating the Impact of Your Location appeared first on FIR Podcast Network.

“The pitch is the first date. You don’t have to tell every detail – you have to get journalists interested.”

This is among the best practice media relations advice Muck Rack CEO Greg Galant shared on episode 32 of FIR on Higher Education. Particularly, Greg delves into the findings from a journalist survey conducted by Edelman and Muck Rack.

Among the topics we discuss:

In our tips and reports section, I talk about the importance of meeting face to face with media, while technology correspondent Harry Hawk provides an update on how he has integrated Vine in the classroom.

About Gregory Galant

Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called “one of the most useful tools ever invented for media professionals”. The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.

Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens’ media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.

To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg’s a mentor in the TechStars startup accelerator. BusinessWeek named him one of the “Best Young Tech Entrepreneurs”. He’s also a member of Twitter’s exclusive first name club. You can follow him at @gregory.

This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

The post #32: Gregory Galant on the Leveraging Social Media in Media Relations appeared first on FIR Podcast Network.

Students will soon be graduating. As they receive their diplomas, these new graduates will bid farewell to their schools. Countless time, energy and not to mention money has been invested in the experience. Alumni have the potential to be one of the best ambassadors for a school by discussing their intimate and unique experiences with others.

Stakeholders across the institution need to ensure that these new graduates aren’t saying goodbye forever, but rather continuing a dialogue through their alumni communications program. On episode 31 of FIR on Higher Education, alumni relations expert Daniel Cohen will share best practice tips on how to do this. Daniel is the CEO of the alumni networking platform company Graduway and a regular conference speaker on this topic.

Among the topics we discuss on this episode is:

Following the interview, I share thoughts on the importance of academics embedding stories in their interviews, while technology correspondent Harry Hawk discusses how he is using Blackboard.

About Daniel Cohen

Get this Podcast:

This episode is sponsored in part by Experiential Communications’ Media Training for Academics program.

The post #31: How to Mobilize Alumni through Communications appeared first on FIR Podcast Network.