FIR Podcast Network

Attract more people and improve client retention through powerful storytelling. This episode features #ThoughtLeader and #Expert David Bryson (http://aha.pub/DavidBryson), host of the top-rated podcast in Arizona, “Why Can’t You?”. He is also a keynote and motivational speaker.

David offers consultation for entrepreneurs and small to medium-sized business owners about effective storytelling to increase engagement with clients. He guides his clients through the importance of having a clear vision, helping them to communicate to their audience with impact and to establish a relationship that will reap fruit for years.

If you recognize that your #Storytelling could use a boost to capture people’s attention appropriately and get them to know, like, and trust you, consider reaching out to David Bryson by visiting his website at https://davidbryson7.com/ or http://aha.pub/DavidBryson.

Here are a couple of AHA messages from this episode:

* Entrepreneurs and small to medium-sized business owners who need to know how to tell a better story should look at the work being done by David Bryson. #Storytelling https://davidbryson7.com/ @DavidBryson7

* What being able to tell a great story does is put you on the express lane in the trust track of somebody’s life. #Storytelling https://davidbryson7.com/ @DavidBryson7

* They only need to see your product or service one or two times because you told a powerful story. People buy based on emotion, not facts. #Storytelling https://davidbryson7.com/ @DavidBryson7

* If you can get to the emotional core of who people are, you have your express lane! #Storytelling https://davidbryson7.com/ @DavidBryson7

* What a #GreatStory does is help you grab attention. It helps you stand out from all the other businesses offering the same product or services. It helps people realize that they will be the hero of your story, not you. https://davidbryson7.com/ @DavidBryson7

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.

Talk of COVID-19, or Coronavirus, is dominating the headlines, your timeline ― and probably your headspace. On top of your own family’s health and wellbeing, you have your business, customers and employees to worry about.

As you navigate the fine line between information-sharing and fear mongering, what’s the right message to send? Andy Gilman — a well-known crisis comms expert —  has the answers in today’s episode of EE Voice – in less than 14 minutes. (As anyone can now tell you, that’s equivalent to time spent on about 42 hand-washings).

Whether you are adapting an existing crisis communications plan or starting from scratch, you’ll want to tune in for Andy’s expertise. You can learn more about Andy and his company at CommCore Consulting.

 

Most agency owners have at least mused about the possibility of selling their business at some point. After all, who wouldn’t want someone to get a nice fat check for that recognizes their significant professional accomplishment.

But why would someone buy your agency?

That’s the question that Chip and Gini address in this week’s episode. They discuss the recent report published by Agency Leadership Advisors that summarizes PR agency M&A transactions that took place in 2019. The co-hosts look at factors like capabilities, talent, geography, and size — to name just a few.

RESOURCES

* 2019 PR Agency M&A Report

[read the transcript]

Kelly Glover believes in the power of podcasting — and she has built her agency business around the medium. The Talent Squad books guests on shows, with a particular focus on promoting entrepreneurs and authors.

On this episode of Chats with Chip, Kelly shares her insights on podcasting with plenty of practical advice for agency leaders.

Chip and Kelly talk about the evolution of podcasting over the past couple of decades, as well as where it is going in the future. Kelly talks about how agencies can use podcasting to help grow their agency as well as deliver results for clients.

RESOURCES

* The Talent Squad

* Kelly Glover on LinkedIn

[read the transcript]

EE Goes In-House: Smartphone Filming Tips From Our Producer

If you’re like most people, you have a high-tech video camera right at your fingertips ― and you’re not making the most of it. Why let that potential go to waste?

Grab your smartphone and take in these recording tips from our video maestro, EE production manager Ed Gilbert, who shares his deep audio/visual expertise for our latest EE Voice Clip.

In less time than it takes to download the typical iPhone update, Ed covers advice from how to hold your phone to improving lighting and audio. It’s like an eight-minute master class in smartphone recording.

Whether you’re considering video as a way to capture that employee interview or feature an executive, this EE Voice Clip is well worth a listen.

Successfully scale your business by leveraging real-world board advisors. This episode features #ThoughtLeader and #Expert John Courtney (http://aha.pub/JohnCourtney), the founder and CEO of Boardroom Advisors. He is highly ranked in the Top 100 U.K. Entrepreneurs list and is the winner of the Lifetime Achievement Award from techSPARK in the U.K.

John has been a board director for over 40 years and first started placing non-executive directors over 25 years ago. He founded and ran six of his own businesses, including a management consultancy for 10 years, a corporate finance offering for 10 years, and a mid-sized digital agency for another 10 years.

If you are trying to scale and expand your business and are not being successful, consider reaching out to John Courtney by visiting his website, https://BoardroomAdvisors.co.uk, and going to http://aha.pub/JohnCourtney.

Here are a couple of AHA messages from this episode:

* Small businesses that are trying to #Scale and expand and are not being successful should reach out to John Courtney. https://BoardroomAdvisors.co.uk @JohnGCourtney

* There is a whole breadth of businesses, from funded to unfunded, that are trying to #Scale. Your business may be doing amazingly well, but are you stuck in one way or another? We can help your business expand successfully. https://BoardroomAdvisors.co.uk @JohnGCourtney

* Experienced mentors are one of the key elements in successfully expanding a business. We can provide you with the right fit of part-time executive directors and non-executive directors in order to help your business #Scale. https://BoardroomAdvisors.co.uk @JohnGCourtney

* I have had 7 businesses in over 40 years. I have a couple of awards and have helped hundreds of clients through their problems as a management consultant for 10 years. This gives me the credibility to help you #Scale your business. http://aha.pub/JohnCourtney

* Boardroom Advisors are real-world advisors. Consider working with advisors who built many successful businesses, made mistakes, and learned from them. We understand what it takes to help you succeed in #Scaling your business. https://BoardroomAdvisors.co.uk @JohnGCourtney

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.

Achieve greatness through measurable and sustainable change. This episode features #ThoughtLeader and #Expert Gretchen Gagel (http://aha.pub/GretchenGagel), who is the president of Greatness Consulting.

Gretchen is a recognized expert in the construction industry and an experienced consultant to the nonprofit sector. She is passionate about helping leaders, teams, and organizations implement measurable and sustainable change to achieve greatness.

If your firm needs to achieve greatness, you should consider reaching out to Gretchen Gagel by visiting her website at http://greatnessconsulting.com and going to http://aha.pub/GretchenGagel.

Here are a couple of AHA messages from this episode:

* Nonprofit orgs that are trying to change something in their org and are not succeeding should look at the work being done by Gretchen Gagel. http://greatnessconsulting.com @GretchenGagel

* If you’re trying to solve a problem in your org, do you know the why of the problem? Have you identified the root cause? You need to do that before you can actually deploy a solution. #Greatness http://greatnessconsulting.com @GretchenGagel

* After identifying the core problem, leaders, teams, and orgs can benefit from adjusting levers to achieve measurable, sustainable change. These levers include processes, metrics, procedures, and KPIs. #Greatness http://greatnessconsulting.com @GretchenGagel

* Many of our clients initially feel that they know the problem but haven’t dug deep enough into the root cause. Once you know the root cause, you can adjust the levels to produce the solution. http://greatnessconsulting.com @GretchenGagel

* Sometimes the root cause of problems that our clients approach us with is culture. That’s not always apparent. After digging deeper into a problem, a change to culture is necessary to produce the results that the Leaders are looking for. @GretchenGagel

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com.

It’s still PESO model learning month, as designated by the team at Spin Sucks, which means you get to continue your professional development around this process.

In this week’s show, we talk about who within an organization can use the PESO model, the different ways they can use it, and what happens when they don’t.

Business leaders with a good grasp of the model are able to better prioritize their resources to achieve their goals, as it provides a framework to develop a balanced mix of media types.

Solopreneurs can use the PESO model as a tool to justify their recommendations, and generate the data that matters to clients.

Account managers, or anyone who has to create reports for clients, bosses, or team members, will find the PESO model particularly useful for communicating how a campaign is progressing or for conveying how successful a project has been. The entire framework is focused on measurable activities, so these professionals will have data-driven information on which to base their reports.

And specialists can use it to be certain the work they’re do is integrating with that of their colleagues.

With everyone in an organization—from leadership and marketing to communications and project managers—it’s important that everyone understand how each team member’s work fits into the big picture.

This is why knowing about the PESO model, the four media types, and how they intersect is crucial for each team member. When all of the different players in a campaign, understand the model’s strategy, everyone will be empowered to make their best possible contribution to it.

Have Your Say

We are hosting a free masterclass: PESO Model 2.0—A New Masterclass for a New Decade.

It’s today (Wednesday, February 26) at 1:00 ET. If you can’t attend live, we will send you the recording.

Register now!

Hit your revenue goals by being authentic in selling. This episode features #ThoughtLeader and #Expert Paul D’Souza https://aha.pub/PaulDSouza, an author, speaker, chief revenue officer, teacher of meditation, executive coach, and sales and strategy consultant who helps companies increase revenue.

Paul has been turning businesses around since 2003 by helping CEOs create effective marketing strategies, sales strategies, and delivery processes so customers can have an amazing experience with the company.

If you’re a CEO who’s not hitting that number and feel like you could lose your job, you’ve got to reach out to Paul D’Souza at https://aha.pub/PaulDSouza.

Here are a few AHA messages from this episode:

* All business is personal, so I address the humanity of the people in business. I bring authenticity into the sales pitch because that’s what people buy first. #AuthenticityInBusiness https://aha.pub/PaulDSouza

* If you’re not in your zone, you’re not in your mindset, and if what you’re selling is not anchored in your heart, you’re not gonna sell anything. #AuthenticityInBusiness https://aha.pub/PaulDSouza

* I tie meditation to sales strategies because the CEO in the company has to have #AuthenticityInBusiness. Are you authentic? http://www.pauldsouza.com/ @PDSouza

* I ask every CEO how their business goals fit into the story of their life. They have to answer why they’re doing all of these sales strategies so they can reach #AuthenticityInBusiness. http://www.pauldsouza.com/ @PDSouza

* What I do is to orchestrate strategies for marketing, sales, and delivery, then bring them all together so companies can reach their revenue goals. #RevenueProblemFixer https://aha.pub/PaulDSouza

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Getting your salesforce fully engaged with cutting-edge neuroscience sales enablement tools. This episode features #ThoughtLeader and #Expert Bill Reed (http://aha.pub/BillReed), CMO and CSO at NeuronLeaders, member of the board of directors at Aretanium, and leadership consulting partner at The Ken Blanchard Companies. He is a certified ABM and sales enablement strategist, certified leadership coach, best-selling author, and Navy veteran.

Bill conducts sales enablement, development, training, and coaching for companies. He is dedicated to helping his clients get their salesforce fully engages with the latest, effective, and personalized sales enablement tools, thereby increasing their productivity and company profits.

If you’re using a #SalesEnablement methodology system and approach but haven’t actually addressed the fundamental component of engagement, consider reaching out to Bill Reed by visiting his website, https://neuronleaders.com/, or http://aha.pub/BillReed.

Here are a couple of AHA messages from this episode:

* Companies that utilize virtually obsolete #SalesEnablement and sales training programs, including the challenger sale, and don’t know how to solve the problem should look at the work of Bill Reed. https://neuronleaders.com/ @WCraigReed

* If you want to bring in #SalesEnablement tools for your company, do you know which tools to bring? Does it encourage engagement with your salespeople? You should know which tool engages them in order for it to work. https://neuronleaders.com/ @WCraigReed

* Knowing what #SalesEnablement tool would work best for your company is not enough. You should also consider what encourages engagement with your salespeople for it to work effectively. That’s cutting-edge neuroscience. https://neuronleaders.com/ @WCraigReed

* Problems with obsolete #SalesEnablement and sales training programs can be dealt with by cutting-edge neuroscience. Consider working with an expert who knows about neuroscience and can help you deal with these problems. https://neuronleaders.com/ @WCraigReed

* Many #MarketingTools are obsolete now. They may have great things but don’t take into account the latest neuroscience account-based marketing or most importantly, storytelling. That changes the game and has done so for the past decade. http://neuronleaders.com/ @WCraigReed

To learn more about Thought Leadership and how it can help you be successful, visit: https://thoughtleaderlife.com/.