FIR Podcast Network

Update your educational programs to suit the needs of the 21st-century children. This episode features #ThoughtLeader and #Expert, Carole O’Brien (http://aha.pub/CaroleOBrien), who helps educators evaluate and update their curriculums to ensure their alignment to a school’s objectives.

Carole assists educational institutions in designing, developing and implementing training materials and educational programs which meet, support and incorporate an institution’s objectives and the new challenges of teaching children of the 21st century.

To learn more about Carole O’Brien, go to http://aha.pub/CaroleOBrien. To get in touch with her, email her at [email protected].

Here are a few AHA messages from this episode:

* The pain point of educators is that they have a difficult time looking for meaningful and updated professional development opportunities that deal with 21st-century children. http://aha.pub/CaroleOBrien

* Parents want to make sure that educators are up-to-date with everything that’s happening today. Are your educators trained to handle the students of today? #UpdatedEducatorsTraining http://aha.pub/CaroleOBrien

* Providing staff development training to schools for many years can give one the credibility to teach #UpdatedEducatorsTraining to school instructors and teachers. Consider getting an expert to help you effectively teach children today. http://aha.pub/CaroleOBrien

* Most children these days are likely to spend a large amount of time with electronic gadgets. This can present a challenge to educators as to how to effectively teach students. http://aha.pub/CaroleOBrien

* It can be challenging to communicate with children these days when they have this wonderful magical pocket-sized instrument that is right there for them. How do you effectively communicate with children nowadays? http://aha.pub/CaroleOBrien

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Accelerate your startup progress by removing your mental chokehold on your business. This episode features #ThoughtLeader and #Expert, Ande Lyons (http://aha.pub/AndeLyons) who helps founders of startups to accelerate toward their objectives through efficient and scalable strategies.

Ande comes to the rescue of newbie startup founders in times of emergencies and disasters by giving them quick tips and strategies to build momentum and maximize their successes.

To learn more about Ande Lyons, go to http://aha.pub/AndeLyons. To get in touch with her, visit https://andelyons.com/.

Here are a few AHA messages from this episode:

* The pain point of many startup founders is that they are usually in a panic mode because of the mind-numbing uncertainty of their journey, which causes a mental chokehold that hinders them from reaching the next level. http://aha.pub/AndeLyons

* The mental chokehold of a startup founder can develop because of the frustrations, disasters and wrong hiring decisions that usually accompany the #StartUp journey. https://andelyons.com/ @AndeLyons

* Some of the common problems of #StartUp founders can be failed pitches, cash flow crunches, bad hires and failed customer acquisition attempts. How are you handling these problems? https://andelyons.com/ @AndeLyons

* Many newbie #StartUp founders feel that their friends and family look at them as if they are a train wreck that is about to happen which causes pressure. What do you to relieve this pressure? http://aha.pub/AndeLyons

* Having a deep understanding of #Startup life and an innovative problem-solving skill can give one the credibility to create startup strategies and solutions. Consider working with an expert to help you achieve #StartUp success. http://aha.pub/AndeLyons

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Increase your self-awareness to boost your performance at work. This episode features #ThoughtLeader and #Expert, Beth Masterman (http://aha.pub/BethJMasterman), who helps accomplished professionals improve their self-awareness in order to maximize their likelihood of success.

Beth facilitates conversations with her clients that lead to a better understanding of themselves so they can achieve authentic and self-sustaining changes that boost performance, outcomes and communications.

To learn more about Beth Masterman, go to http://aha.pub/BethJMasterman. To get in touch with her, visit https://www.mastermancoaching.com/.

Here are a few AHA messages from this episode:

* The pain point of some professionals is that they suddenly feel that things are not what they are used to and it hinders them from becoming their best at work. Do you know what keeps you from achieving your goals? #IncreaseYourSelfAwareness http://aha.pub/BethJMasterman

* Your personal issues are likely to affect your professional life the same way that your professional issues can affect your personal life. #IncreaseYourSelfAwareness https://mastermancoaching.com/ @BethJMasterman

* When you know yourself well, you can control your emotions, maintain composure and choose the best response even in a stressful situation. How well do you know yourself? #IncreaseYourSelfAwareness http://aha.pub/BethJMasterman

* Being a trial attorney and a psychologist can give one the credibility to dig deep into what’s being said and facilitate conversations that increase self-awareness. #IncreaseYourSelfAwareness http://aha.pub/BethJMasterman

* When you open up your mind to address the here and now, you can use it as a springboard to create a desirable future. What kind of future do you want? #IncreaseYourSelfAwareness https://mastermancoaching.com/ @BethJMasterman

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Chip and Gini will be recording a couple of separate solo episodes since scheduling conflicts prevented them from recording together recently. (Of course, we would love to hear your feedback about these and some of the other formats we have experimented with recently, including guest co-hosts.)

In this episode, Gini fields a question from Kevin Anselmo who asks about pitching agency services to prospects, including cold calling and other techniques. She explains her approach which centers around creating VIP lists of potential clients.

After you use such a list to get a meeting, Gini explains her style during initial consultations: “People want to be around people who challenge them. They want to be around people who make them think differently.”

RESOURCES

* Kevin Anselmo on LinkedIn | Twitter

* Experiential Communications

* Fanatical Prospecting by Jeb Blount

[read the transcript]

Integrate an effective web strategy and systemize your processes to scale your success. This episode features #ThoughtLeader and #Expert, Tracy Repchuck (http://aha.pub/TracyRepchuk), who helps private practitioners, coaches, speakers and entrepreneurs to systemize, streamline and scale their success.

Tracy helps clients create an integrated web strategy and build a cohesive corporate and personal brand that helps attract more leads, get more clients and make more money.

To learn more about Tracy Repchuk, go to http://aha.pub/TracyRepchuk. To get in touch with him, visit https://fastactionresults.com/.

Here are a few AHA messages from this episode:

* The pain point of many companies and professionals is that they’re working too hard for too little money because they don’t know how to generate clients in the right way. #ScaleYourSuccess https://aha.pub/TracyRepchuk

* Are you promoting like crazy but you are not seeing the results you expect? #SystemizeYourProcesses https://fastactionresults.com/ @TracyRepchuk

* When you focus on what you do best and seek help from an online marketing professional, you can get results like you’ve never imagined. #ScaleYourSuccess https://fastactionresults.com/ @TracyRepchuk

* If you systemize, streamline and automate your processes, your business can scale and grow. Do you have a systemized process to generate leads and get more clients? #ScaleYourSuccess https://aha.pub/TracyRepchuk

* When you have a branded online presence and an automated email marketing funnel, you can turn prospects into educated buyers who want what you have. https://fastactionresults.com/ @TracyRepchuk

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Most agencies are looking for any leg up that they can get in the business development process. That’s why some agencies should consider getting certified. No this isn’t a discussion about a seal of approval for the quality of your work, it is about certifying the ownership structure of your business in a category that some organizations prefer.

Dr. Sandra Wills Hannon of The Hannon Group discusses how getting certified has helped her agency win more business, both from government agencies and the private sector. She describes some of the available programs and what it takes to win the certification.

In this episode, Hannon explains that it does take a lot of time and effort to receive the certifications, but she believes that the ROI has clearly been there for her business. She also explores how consultants can help speed up the process, albeit at a cost.

Finally, Dr. Hannon points out that there are certification programs available for just about every type of agency, so you don’t need to feel left out if you are not running a woman, minority, or veteran-owned business.

RESOURCES

* The Hannon Group: Website | LinkedIn | Facebook

* SBA 8(a) Program

* WBENC

* GSA Schedule

[read the transcript]

Gain strong digital visibility by discovering your iconic message. This episode features #ThoughtLeader and #Expert, Jamie Mustard http://aha.pub/JamieMustard, who teaches the science and art of standing out in order to help professionals, change agents, artists and businesses make their brand messages and ideas distinctive to their desired audiences.

Jamie helps individuals and businesses build a brand that captures the essence of what they do and turn it into a powerful and clear iconic message that resonates with their target market.

To learn more about Jamie Mustard, go to http://aha.pub/JamieMustard. To get in touch with him, visit http://theiconist.org/.

Here are a few AHA messages from this episode:

* The pain point many businesses and individuals who are building a brand is that their messages are becoming invisible due to digital overload. Is your brand diluted by over messaging? #DigitalVisibility http://theiconist.org/ @TheJamieMustard

* Due to over-communication in the digital world, customers can become numb and resistant to brand messaging. How do you ensure that your brand has #DigitalVisibility? http://aha.pub/JamieMustard

* When you discover the intersect point between the best of what you offer and the pain point of your customer, you can magnify it to improve your #DigitalVisibility. http://theiconist.org/ @TheJamieMustard

* When the short and clear message of your brand is oversized like a road sign, you can capture your customers’ attention in a microsecond before they even have the chance to think. How do you capture your customers’ attention? #DigitalVisibility. http://aha.pub/JamieMustard

* If you want your brand to be more powerful online, consider getting the help of an expert in #DigitalVisibility to capture the essence of what you do and why you do it. http://theiconist.org/ @TheJamieMustard

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

The news is full of cyber-attacks on organizations large and small, exposing sensitive customer and other information, forcing companies to pay ransoms to retrieve locked data, and creating public relations nightmares. In episode 51 of IABC’s Circle of Fellows broadcast, five IABC Fellows discussed the PR and internal communication aspects of cyber-attacks, including…

* The steps to prepare for a data breach

* Understanding your IT leaders and keeping the lines of communication open and clear

* Educating your employees about cybersecurity: What they need to know and do

* Recovering trust following a cyberattack: the road to reputational recovery.

IABC Fellows participating in the discussion, moderated by Shel Holtz, included Priya Bates, John Deveney, Martha Muzychka, and Sheri Rosen.

About the Panel

Priya Bates is a senior communication executive who provides strategic internal communication counsel in order to ensure leaders, managers, and employees understand the strategy, believe in the vision, act in accordance with the values, and contribute to business results. She is president of Inner Strength Communications in Toronto and previously served as senior director of Internal Communications at Loblaw Companies Limited.

In 1996, while on the fast track to a partnership in a growing PR agency, John Deveney opted to strike out on his own and form Deveney, a process and a practice that embraces the soundest principles, the newest media, and the most innovative technologies. Based in New Orleans, Deveney is particularly strong in the areas of crisis, healthcare, tourism, and hospitality. (After hurricanes Katrina and Rita, John led the only on-site communication operation and media center for both the City of New Orleans and the Louisiana Office of Tourism.)

Martha Muzychka — one of our newest Fellows, from the class of 2019 — speaks, writes, listens, and helps others do the same to make change happen. Martha is a strategic, creative problem solver seeking challenging communications environments where we can make a difference. She helps her clients navigate competing priorities and embrace communications challenges. Martha offers strategic planning, facilitation, and consultation services as well as writing and editing, qualitative research, and policy analysis. Her work has been recognized locally, nationally, and internationally with multiple awards.

Sheri Rosen recently retired from her position as vice president of Employee Communication at Frost Bank in San Antonio, Texas. Before assuming that role, Sheri spent 14 years as president of Rosen Communication Group. For 10 years before that, she was assistant vice president of Employee Communications for USAA, the financial services company. She is accredited by IABC.

Reduce risks and unlock new potentials for your organization through effective privacy programs. This episode features #ThoughtLeader and #Expert Aaron Weller (http://aha.pub/AaronWeller), co-founder and VP strategist of Sentinel LLC, privacy strategist at eBay, and Virtual CISO and CPO at Blueprint Technologies. He is also a member of the Technical Advisory Group and faculty member of the International Association of Privacy Professionals.

Aaron conducts privacy program development and consultations for large organizations. He helps them understand, simplify, and implement privacy programs that reduce risks and unlock new potentials for the organization. Aaron is passionate about delivering concise solutions to complex problems to help his clients.

To learn more about Aaron Weller, go to http://aha.pub/AaronWeller. To get in touch with him, visit https://www.sentinelcsg.com/.

Here are a couple of AHAmessages from this episode:

* The pain point of large organizations is that they have a hard time dealing with the global quagmire of fast-changing #PrivacyRules and working them out. #PrivacyProgram https://www.sentinelcsg.com/ @GotPrivacy

* A #PrivacyProgram is a great help for large organizations in prioritizing and managing risks, as well as delivering concise solutions to complex problems. http://aha.pub/AaronWeller

* Are you working with an expert who knows about #PrivacyPrograms? Knowledge about privacy programs can give a person the expertise to help large organizations understand the changing demands of modern privacy. http://aha.pub/AaronWeller

* A #PrivacyProgram can help large organizations systematically approach challenges in order for them to achieve structured, measurable outcomes consistently. https://www.sentinelcsg.com/ @GotPrivacy

* Doing a #PrivacyProgram can give someone the credibility to help large organizations turn complex privacy concepts and regulations into concrete requirements, then execute them. Are you getting help from someone who knows privacy programs? http://aha.pub/AaronWeller

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Close more sales and attract your ideal clients online and offline through lead generation. This episode features #ThoughtLeader and #Expert Dr. Terri Levine (http://aha.pub/TerriLevine), founder of Heartrepreneur LLC, keynote speaker, and business and executive coaching expert.

Terri conducts business seminars, coaching, and courses for small business owners. She helps them become more profitable and increase their bottom line. Terri is dedicated to helping her clients create and implement tactics to skyrocket their business.

To learn more about Dr. Terri Levine, go to http://aha.pub/TerriLevine. To get in touch with her, visit https://heartrepreneur.com/.

Here are a couple of AHAmessages from this episode:

* The pain point of many small business owners is that they get frustrated because they need to generate income for their businesses but don’t have all the leads. #LeadGeneration https://heartrepreneur.com/ @MentorTerri

* #LeadGeneration is a great help for small business owners in generating leads to maximize their profits and scale up their business. #SkyrocketYourBusiness http://aha.pub/TerriLevine

* Are you working with an expert who knows about #LeadGeneration? Knowledge about lead generation can give a person the expertise to help small business owners generate leads to increase profitability. http://aha.pub/TerriLevine

* #LeadGeneration can help small business owners generate leads, close sales, and create high-ticket programs to skyrocket their business. https://heartrepreneur.com/ @MentorTerri

* Doing #LeadGeneration can give someone the credibility to help small business owners generate leads and grow their businesses in an easy and effortless way. Are you getting help from someone who knows lead generation? http://aha.pub/TerriLevine

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.