FIR Podcast Network

In this episode, Mitchell Levy, The AHA Guy at AHAthat: http://AHAthat.com/, together with his co-hosts, John Dunlap, CEO of Iconic Attractions Group (http://iconicattractions.com), and Marty Desrochers, President of Operation: Pineapple (http://operationpineapple.com), hold a thought-provoking interview with Bill Lee, General Manager of Benchmark Hotels and Resorts (http://benchmarkresortsandhotels.com).

Bill, who has over 20 years of hospitality leadership experience, draws useful tips on how to maximize cash flow while keeping guests engaged and well taken care of. He says that with an enhanced revenue management technique and understanding of your customers’ unique nature, you will be able to effectively meet or even exceed their expectations.

If you don’t want your product or service to settle for the mediocre, then consider listening to this session. You can get effective techniques on how to consistently deliver more than what is expected from your business. This episode will help you find a way to wow your customers again and again.

There will be one more exciting session, where they will ask another remarkable guest to share invaluable experiences and tips on how to enhance revenue management techniques and boost profit.

Find out more about Thought Leadership and how it can help you become successful by subscribing at: http://youtube.com/user/thoughtleaderlife.

Don’t miss the following inspiring AHAmessages from the episode:

• It’s all about your customers’ experience. You can benefit from trying to get them to try new things. http://aha.pub/BillLee-LI

• Want an effective marketing strategy? Position your products based on their value and benefit. @IconicMarty

• It’s a great experience when you go to an area and are able to talk to someone who’s knowledgeable and insightful. @happyabout

• If you want to drive prices at a premium level, you have to offer high-quality products and use efficient marketing strategies. @JohnCDunlap

Welcome to our special holiday episode, where Sharon and I offer five fast tips to improve your CEO’s end-of-year letter for 2016. We reference a blog I wrote on this topic a couple of years ago, but many of the same recommendations still apply. We discuss:

* The importance of CEO authenticity and showing humor

* Why feedback is critical

* Ideas to change up format

* And more

We recommend keeping CEO communications brief, so we’re doing the same with this short, 15-minute podcast.  Take a listen.

The 79th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

In this weeks show we discuss all about #Demonetisation how India Fights Corruption

Most of the articles are from The Economic Times

We discussed about how Demonetisation is taking over social media. According to ET “Between November 8th to 24th, demonisation was 6/10 trending topic. In Twitter & Instagram, 19% of trending topics are the hashtag #Iamwithmodi #modi 500000 (5 Lakh) conversation happened.

Most popular Search terms:

* India Fights corruption

* Modi fights corruption

* Surgical strike on black money

E-Wallet companies Digital spend up 120 % and its ocean of opportunities

Links and Useful Resources:

http://brandequity.economictimes.indiatimes.com/news/digital/facebook-india-registers-a-43-jump-in-its-reveues/55678473

https://twitter.com/NPCI_NPCI?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

http://www.npci.org.in/

 

You can share your feedback at: [email protected]

Facebook: https://www.facebook.com/webmarketingacademy

Host: Suresh & Sejal

Podcast Manager & Podcast Editor: Bharani Dharan

We are awash in a sewer of fake news stories, and we only have ourselves to blame. It has become an epidemic, and a profitable one at that for these purveyors of click-bait that sound like the truth but are far from it. In this episode, Paul and David discuss why this has happened, who are the players who profit from these stories, and what the major web operators such as Google and Facebook can do about it.

We refer to several stories that show the problem first-hand: a piece that ran on NPR’s All Things Considered found one fake news operator who manages to make a solid living (think $120k per year, at a minimum) who operates out of his suburban SoCal home. His name is Jestin Coler and he is the founder and CEO of a company called Disinfomedia. His stock-in-trade is typo-squatted domains such as the Denver Guardian, which look like legit newspapers. He says he got into fake news around 2013 to highlight the extremism of the white nationalist alt-right, even though he is more liberal-leaning.

The New York Times has also met with fake news purveyors, and it tracks the progress of a viral fake news item in this piece.  Facebook CEO Zuckerberg wrote this piece about what Facebook’s responsibility should be, but Paul and David agree that it is everyone’s task to be a bit more discerning, and take a moment to think about what you’ve just read before you share it with your entire social clan.

One solution is a better mousetrap, so to speak. These computer science undergrads took a weekend at a Princeton hackathon and coded up a Chrome browser plug-in that would allow easier commenting and identifying a fake item. Kudos to them!

In that vein, John Borthwick and Jeff Jarvis posted this extensive list of recommendations on Medium of what each of us can do to take charge and try to stop the fakers. It will take a village to lessen the flow of the fakers.

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about these topics:

* Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads, then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Is this the new reality for companies making what used to be simple business decisions?

* Employee engagement surveys aren’t worth much anymore according to one expert, since people are more concerned about survey scores than addressing engagement issues. Is it time to stop measuring engagement?

* Virtual Reality headset sales aren’t setting any records. Can public relations help make it go mainstream?

* With the Amazon Echo and Google Home, along with Siri and Google Now, it’s fast becoming a voice-driven world. Brands and agencies will have to adapt.

* A lot has happened on the fake news front since we first reported on it, including a shooting in Washington, D.C. by a North Carolina man “self-investigating” a fake news story. We’ll bring you up to date.

* Brands have jumped on the emoji bandwagon, but audiences think they’re trying too hard.

* Figuring out what people are talking about using Google Trends is a better way to do real-time marketing.

* Dan York reports on the Internet Governance Forum this week in Mexico, a panel last week on Internet fragmentation (which communicators don’t want), and WordPress’s move toward promoting more SSL/TLS.

Connect with our panelists on Twitter at @ChrisAbraham, @CreativeComms, and @Stevology.

Links to the source material for this episode are on Contentle.

Special thanks to Jay Moonah for the opening and closing music.

About today’s panel:

Chris Abraham, digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He operates his consultancy at Gerris Corp. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. He specializes in Web 2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media.

Cindy Crescenzo brings more than 15 years of research, measurement and planning expertise to the corporate communications world. Her passion for numbers and audience research have helped thousands of communicators all over the world transform the way they communicate, by teaching them the power of surveys, metrics, focus groups and executive interviews.  She and her husband and business partner, Steve Crescenzo, founded Crescenzo Communications more than 20 years ago and together they have energized the communication industry with their proven tactics and strategies to combine research and strategy with creativity and best-practice communications.

Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations. He works with mid-sized and large companies, and funded start-ups to develop and implement multimedia content marketing programs that increase inbound leads and grows brand reputation. Steve is a Forbes top 50 social media influencer.

Rich Klein was joined by Felix Nater  (Nater & Associates) and Timmian Massie (Health Quest) to analyze  the communication and security/law enforcement protocols in the aftermath of a terrorist-inspired incident on the campus of Ohio State University in Columbus on November 28, 2016.

The show discussed “run, hide, fight” as well as workplace violence prevention and crisis news conferences.

Felix Nater, a workplace violence prevention and security consultant, talked about the importance of corporate and organization leaders to create a culture in which it is safe to report information about someone who may be thinking about committing an act of violence on the premises.

Timmian Massie, a veteran public affairs spokesperson for Marist College, noted that some college campuses and hospitals have unarmed security and depend largely on the local police force while others have a fully trained armed police force.

Nater pointed out that students and administrations can’t depend entirely on campus or local police when faced with a violent threat and must have their own personal plan to protect themselves.

Klein and the panel agreed that Ohio State University,  as well as spokespeople for local law enforcement and the hospital, did a good job collaborating at keeping the media informed during the crisis but Klein suggested that the president of the University seemed to rush his words at the first news conference. He said it’s always better to speak slowly and calmly in a crisis situation.

In mid-November, PRSA unveiled its 2017-2019 Strategic Plan, “Framework for the Future.” A team of Society leaders reviewed a substantial body of research before laying out the plan with a focus on membership, professional growth, and thought leadership. In this FIR Interview, host Shel Holtz discussed the plan with 2017 PRSA Chair Jane Dvorak. Among the topics addressed in the interview were the impact the research review had on the plan, how PRSA’s plans accommodate the diversity of members (including those who aren’t geographically situated to attend chapter meetings), and how the organization can remain relevant when so much networking and professional development is available online for free.

The 2017-2019 Strategic Plan Executive Summary is available here.

FIR Interviews are sponsored by ThornleyFallis Communications / 76 Design.

About our conversation partner

Jane Dvorak, APR, PRSA Fellow, started JKD & Company in 1989 and has driven strategic communications programs for 30+ years. She coins herself a “consult-a-lancer,”© for the high-level strategic counsel and the tactical support she provides to clients. Her skills span reputation management, community relations, crisis communications and strategic planning. Through a broad clientele base, she has been able to meet the growing and changing needs of organizations with energy, creativity, and impact. She is a leader in her profession and will serve as the 2017 National Chair of the Public Relations Society of America. She is an accredited member (APR) and was inducted into the College of Fellows in 2010. Among her accolades: She is a 2016 and 2011 Silver Anvil winner, a Swede Johnson Lifetime Achievement recipient and PRSA Mentor of the Year. She is a past PRSA Western District Chair and Colorado Chapter president. She graduated from Colorado State University and lives in Lakewood, Colorado.

In this episode, Mitchell Levy, The AHA Guy at AHAthat: http://AHAthat.com/, together with his co-hosts, John Dunlap, CEO of Iconic Attractions Group (http://iconicattractions.com), and Marty Desrochers, President of Operation: Pineapple (http://operationpineapple.com), hold an inspiring interview with James Ford, Category and Revenue Growth Management for consumer packaged goods, with experience in companies like Red Bull and Coca-Cola.

James offers a perspective on how to better understand customers and significantly improve sales by creating smart decisions and developing products that meet the needs of the clients. He also stated that when working with retailers, you have to be consistent, honest, and objective in order to gain their trust. Helping them become successful not only benefits their business but yours as well.

No matter what type of industry you’re in, this episode is a great avenue to gain insights from to improve your sales performance, develop customer engagement, and successfully hit your business goals.

There will be two more exciting sessions where they will invite other phenomenal guests to share their perception, tips, and experiences with regard to maximizing profit and enhancing sales revenue management strategies.

To learn more about Thought Leadership and how it can help you become successful, feel free to subscribe at: http://youtube.com/user/thoughtleaderlife.

Don’t miss the following inspiring AhaMessages from the episode:

• Cities & companies must work together to foster the idea of attraction. There’s a saying: A rising tide lifts all boats. @johncdunlap

• Is your brand not really growing that effectively? Then consider putting some value-added ingredients to it. http://aha.pub/JamesFord-LI

• What phenomenal ideas do you have in order to maximize revenue? @happyabout

• Food service bundling is a great example of good revenue growth management method. What practices do you have? http://aha.pub/JamesFord-LI

Find out more in the “Aha Moments from Thought Leader Life” eBooks that are up for grab in the social media-enabled eBook platform, AHAthat: http://AHAthat.com/.

Michelle LeBlanc is a social media strategist focusing primarily on employee engagement for B2B within the transportation and logistics industry. She began her professional journey into social media marketing amid her day to day duties in a traditional marketing position. Ultimately, the use of social media strategies stems from connecting the stories of employees with the overarching company narrative – all with the aim of achieving brand success through increased positive engagement. Michelle recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can employ social media strategies more effectively as they strive to achieve their goals.

“Engage with your employees. Empower them to engage with your customers. Build your brand through social media.”

Michelle discusses tips for using social media engagement with employees:

* There is a need to tie current social media presence for a brand to company goals. Social Media platforms are constantly changing the algorithms for presenting content, especially advertising, whether paid or unpaid. A focused strategy can counteract this while also ensuring the company’s objectives get accomplished.

* Build the human side of an organization through content creation. Real stories from employees shape the culture of the work environment and offers a new era of transparency into the day to day practices of your company. Social media not only allows employees to engage, but it also highlights their good work and positively impacts employee retention.

* Think beyond the standard for employee engagement. Experiment – the unexpected can set you apart in your industry or within your company. Go further than the traditional route to better engage current audience members. For instance, have a contest that invites participation and encourages employee content creation. Use of GaggleAMP can help make it easy for employees to have their voice shared.

* Planning is the key to social media engagement success. Take the time to make a focused plan to create one strategy and do it well. Make sure it aligns with your company’s goals to ensure effective use of the social media platform that is best suited to your company and its current campaign. Use GaggleAMP to make it convenient for employees to share your content.

* Recognize that employees are a content gold mine. Empower them as such. Invite them to use the technology already in their pockets to provide content about the very company you want them to be proud to work for. Be open to their suggestions and make sure they know they are an integral part of the team. GaggleAMP provides a path for you to do just this while managing and tracking what is shared and by whom.

Michelle would love to hear from you! Connect with her on Twitter or through email.

About Michelle LeBlanc

Michelle LeBlanc is a social media strategist and digital marketer for Industrium. For more than ten years, Michelle has mainly worked with B2B companies, but has also provided her marketing and social media expertise to B2C and not-for-profit organizations.

AMP UP Your Social Media is sponsored by:

GaggleAMP – Empower your employees, partners and resellers to amplify your social media

Subscribe and get the AMP UP Your Social Media podcast on iTunes or listen below. Tweet about the show using #AUYSM or Tweet at us @AMPUPSocial. AMP UP Your Social Media is a proud member of the FIR Podcast Network.

Digital India 2.0 is the Central Government’s second phase of e-governance. It is centered around seeking greater participation from the private sector apart from also expanding into areas that lack digital penetration. The goal is to tap into India’s immense knowledge capital when it comes to technology. The government is opening itself to ideas and suggestions from the technocrats of the country – individuals and organizations alike.

The 78th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy

Links mentioned in the podcast

What is Digital India 2.0? Checkout the article on Infracircle.

Government starts work on Digital India 2.0

IT ministry plans to train 2.5M rural people to enable a cashless economy

Whitefield Habba

Don’t waste the crisis; leverage Aadhaar for cashless inclusion

Assocham-RNCOS report

UIDAI website

CSC implementationguidelines on digitalindia.gov.in

Intel India announ...