FIR Podcast Network

FIR Podcast Network

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FIR Podcast Network episodes

  • FIR #259: Trust Rises in Companies That Left Russia

    A new mid-year Trust Barometer is out from Edelman, and the news is excellent for most things Western (and bad for all things autocratic). Who in the West didn't fare well? Companies that have opted to continue doing business in Russia.
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    16 min
  • Spin Sucks 201: Preparing for the Inevitable

    What should communicators be doing now with a recession likely around the corner? Gini Dietrich shares seven tips to handle it in stride. 

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    17 min
  • FIR #258: How to Brief an Executive

    Communicators worldwide covet a seat at the leadership table (wherever that mythical table may be). But if executives don't even want you to brief them on issues that matter to them, that seat will never materialize. In this FIR podcast short, Neville and Shel discuss how to give an effective executive briefing -- and get one step closer to that seat.
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    15 min
  • FIR #257: Purpose Vs. Polarization

    For the past several years, momentum has been building as more and more organizations -- recognizing public expectations that they take steps to address social and environmental issues in the wake of declining trust in other institutions -- articulate strong positions on issues ranging from climate change to transgender rights. Then came the leak of the U.S. Supreme Court's abortion decision, indicating the Court will overturn 50 years of precedent with Roe v. Wade. The response from the corporate world has been tepid. In this monthly long-form episode, Neville and Shel look at the few organizations that have spoken out and how some are taking internal measures rather than public-facing positions, while most remain silent.

    As if that's not enough heavy discussion, we also spend time looking at the culpability of social media that provide access to live-streamed footage of hatred-motivated mass shootings, from Christchurch to Buffalo.

    Also in this episode:

    • A Facebook executive has released an 8,000-word analysis of the metaverse, arguing that Meta can't own it, and nor can anyone else
    • The hybrid work model that many companies have adopted in the wake of the COVID-19 pandemic means an end to many employees being forced to participate in mandatory "fun" activities. Is that a good thing?
    • New research finds that employees are experiencing notification fatigue, and it's worse than Zoom fatigue or email fatigue
    • There's a correlation between a CEO's reputation and that of the brands in their companies
    • Dan York's report focuses on TikTok, including a spate of new features and a look at some of the video-sharing app's plans

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      1 hr 42 min
    • Circle of Fellows #81: Research and Measurement

      With today’s online discussions, forums, and social media platforms, communication professionals easily delve into what key stakeholders know-feel-do about something now. This enables comms pros to develop more efficient and effective plans to transform what stakeholders’ know-feel-do to achieve organizational goal(s) and objectives.

      Four IABC Fellows dove into research and measurement in the next Circle of Fellows, a monthly live broadcast featuring IABC Fellows in conversation about a timely communication topic.
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      1 hr
    • FIR #256: Comms Influence in the C-Suite

      The COVID-19 pandemic created a host of new communication pressures on company leaders, so they, in turn, leaned on their communicators, who evidently came through for them in a big way. The result: increased influence in the C-suite, according to a Gartner survey. Neville and Shel have questions.
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      16 min
    • FIR #255: How TikTok Makes Spreadsheets Cool

      Micro-learning is the formal label for the upbeat, music-backed TikTok videos that demonstrate how to accomplish tasks on Excel, Microsoft's ubiquitous spreadsheet tool. The videos are racking up billions of views and the influencers behind the videos are making fistfuls of cash. Microsoft played no part in getting the video trend started; the company is just taking advantage of what the influencers are producing. Lessons abound for companies and communicators.
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      15 min
    • ALP 151: Letting go as an agency owner

      In this episode of the Agency Leadership Podcast, Chip Griffin and Gini Dietrich discuss why you need to let go, what you should be looking to give up, and how to do it effectively without losing the secret sauce that helped you grow to where you are today.
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      24 min

    About FIR Podcast Network

    From the publisher's feed

    For Immediate Release: Podcasts for Communicators