FIR Podcast Network

FIR Podcast Network

By FIR Podcast NetworkNewsTechnologyNews CommentaryTech News
Download on the App Store

FIR Podcast Network episodes

  • FIR #246: Who Wants to Live Forever?

    In the April edition of The Hobson and Holtz Report, Neville and Shel discuss these stories:

    • The advertising industry weighs in on an Ogilvy policy banning influencers from photoshopping their images
    • A metaverse company plans to offer a form of immortality with its "Live Forever" mode
    • Coca-Cola is offering a limited-edition drink that tastes like pixels and includes a Fortnite code
    • Corporate America seemed bound for a more purposeful existence. Has it all fallen by the wayside?
    • Elon Musk believes in unfettered free speech, a key reason he wants to buy Twitter. Is it a good thing?
    • Research reveals consumers care more about how a company donates than how much

      • Dan York's Tech Report covers how the Russian war against Ukraine is splintering the Internet (along with other tech-related fallout from the invasion); Wikipedia's decision to stop accepting cryptocurrency donations; how much Jack Dorsey's first tweet -- initially purchased as an NFT for $48 million -- attracted in an auction; the state of the Ethereum merge; TikTok's rollout of AR capabilities; Spotify's rebranding of its Clubhouse clone; and more.
      Continue Reading →

      The post FIR #246: Who Wants to Live Forever? appeared first on FIR Podcast Network.

      1 hr 32 min
    • FIR #245: Chatbots for Search? It Depends.

      Google's nascent MUM technology could evolve into a chatbot replacement for search engines. For some searches, that's fine. For others, it's beyond problematic.
      Continue Reading →

      The post FIR #245: Chatbots for Search? It Depends. appeared first on FIR Podcast Network.

      15 min
    • Spin Sucks #191: Building Traction as Fast as Possible

      On this week’s Spin Sucks podcast episode, Gini Dietrich reflects on the growth of Spin Sucks and shares lessons learned over years that you can learn in just a minute.  

      Continue Reading →

      The post Spin Sucks #191: Building Traction as Fast as Possible appeared first on FIR Podcast Network.

      13 min
    • FIR #244: April Fool’s! Or Not.

      Twitter tweeted a tweet on April 1, leading a lot of people to believe it was an April Fool's prank. That got it more attention than it otherwise might have. Was it just luck or a well-planned ploy?
      Continue Reading →

      The post FIR #244: April Fool’s! Or Not. appeared first on FIR Podcast Network.

      12 min
    • ALP 147: The reality of selling your PR or marketing agency

      In this episode, Chip and Gini share some of the difficult truths that agency owners may end up confronting if they decide to sell to or merge with another agency.
      Continue Reading →

      The post ALP 147: The reality of selling your PR or marketing agency appeared first on FIR Podcast Network.

      25 min
    • FIR #243: New Creator Tools from LinkedIn

      LinkedIn has added a host of new tools for creators. Some look valuable, including better content analytics, profile video tools, and a subscriber bell for update notifications. Others, like the newsletter options, need work, and even that may not be enough to attract subscribers.
      Continue Reading →

      The post FIR #243: New Creator Tools from LinkedIn appeared first on FIR Podcast Network.

      12 min
    • FIR #242: Can’t Brands All Just Get Along?

      A new study suggests that saying nice things about your competitor (notably on social media) can lead consumers to spend more money on your brand's products and services.
      Continue Reading →

      The post FIR #242: Can’t Brands All Just Get Along? appeared first on FIR Podcast Network.

      12 min
    • Spin Sucks #190: Make Your Social Decisions Strategically

      Gini Dietrich dives into the “S” of the PESO Model answering how to choose where to be, what to communicate, and where and when to test things out in your shared media. 

      Continue Reading →

      The post Spin Sucks #190: Make Your Social Decisions Strategically appeared first on FIR Podcast Network.

      8 min
    • FIR B2B #155: Tony Patrick on How To Do Better B2B SEO

      We talk to Tony Patrick, who is the director of Digital Marketing for Influence & Co., a midwest content marketing specialty firm about how to get the best possible SEO results from your content. Tony mentions a variety of tips and cautions against promises of "guaranteed placement" and other come-ons that are just scams.
      Continue Reading →

      The post FIR B2B #155: Tony Patrick on How To Do Better B2B SEO appeared first on FIR Podcast Network.

      20 min

    About FIR Podcast Network

    From the publisher's feed

    For Immediate Release: Podcasts for Communicators