FIR Podcast Network

The June installment of The Hobson & Holtz Report includes reports on these stories:

* Half of U.S. adults consider who publishes it as the key factor in assessing a story’s trustworthiness

* Colgate launches its sonic logo

* How “Zoom” became the “Kleenex” of video calling

* Business leaders turn to internal podcasts to stay connected with employees

* An e-waste sculpture targeted the G7 goes viral

* Hosts are a hot commodity as live streaming goes mainstream

Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, June 12 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch live here.

(You can watch the video of the making of this episode, though it’s clearly too late to share comments we can read right into the show.)

We are hosting an FIR Communicators Zoom Chat each Thursday during the stay-at-home period at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to [email protected].

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from This Month’s Episode

* What makes a news story trustworthy? Americans point to the outlet that publishes it, sources cited

* More Americans now see the media’s influence growing compared with a year ago

* What digital news can learn from readers’ love of newspapers

* Colgate launches sonic brand

* The Sound of Colgate (YouTube video)

* How ‘Zoom’ became the ‘Kleenex’ of video calling

* ‘You can’t show empathy over email’: Business leaders turn to internal podcasts to stay connected with workforces

* ‘Mount Recyclemore’ sculpture of G7 leaders highlights electrical waste problems

* Introducing Mount Recyclemore

* Andrew Bloch’s “PR Stunt of the Day” tweet on Mount Recyclemore

* Tweets with the #MountReyclemore hashtag

* As brands take livestreaming more seriously, hosts become a hot commodity

Links from Dan York’s Report

#693: Kent Vaughn and Mitchell Levy on Thought Leader Life Credibility Episode

Getting organizations to avoid making bad choices to create better results. This episode features #ThoughtLeader and #Expert Kent Vaughn (https://www.linkedin.com/in/kent-vaughn-a75a795/), who is the CEO of Blaze Performance Solutions. He is also an Entrepreneur, Critically Acclaimed Author and a Keynote speaker. He helps individuals and organizations bridge the gap between strategy and results.

Kent has helped businesses grow their talent and achieve their goals. His process is designed to empower you and your teams, giving you the professional tools needed to succeed. His methodology is about creating long-term success, creating the skills needed to exceed organizational objectives and giving proven structure that will change your business forever.

If you find people in your organization making bad choices, you should reach out to Kent Vaughn by visiting his website at https://blazeperformancesolutions.com/ or https://www.linkedin.com/in/kent-vaughn-a75a795/.

Here are a couple of AHA messages from this episode:

* Organizations allowing their people to make bad #Choices should reach out to Kent Vaughn by visiting his website at com or https://www.linkedin.com/in/kent-vaughn-a75a795/.

* We have two kinds of organizations that come to work with us: 1) Those that are already doing really well, but need to go to the next level and 2) those that are on a burning platform. #Choices https://www.linkedin.com/in/kent-vaughn-a75a795/ @BlazePerform

* Organizations that will probably not be around for much longer are where we focus. We either help them by strategically transforming the C-suite all the way through leadership teams, and those in the frontline. #Choices https://www.linkedin.com/in/kent-vaughn-a75a795/ @BlazePerform

* How do we help people make breakthrough #Choices every day on the job. It’s reminding them that “they didn’t start this job to be a failure.” https://www.linkedin.com/in/kent-vaughn-a75a795/ @BlazePerform

* In those 30 years that we’ve been operating, we have helped organizations exceed their expectations and also helped their people make better #Choices. https://www.linkedin.com/in/kent-vaughn-a75a795/ @BlazePerform

To view the video interview click here.

#694: Joe Wallace and Mitchell Levy on Thought Leader Life Credibility Episode

How to increase your revenue to recover from the pandemic. This episode features #ThoughtLeader and #Expert Joe Wallace (https://www.linkedin.com/in/joe-wallace-4646a24/). He is the CEO and Chief Innovation Officer of the Coachella Valley Economic Partnership that operates the Palm Springs Innovation Hub where he also serves as the founding Managing Director. Joe entered the world of mentoring entrepreneurs and businesses serving as the founding President and CEO of the Growth Alliance for Greater Evansville and Innovation Pointe where entrepreneurship was the prime focus.

Joe’s work has been honored with the CSU San Bernardino’s Spirit of the Entrepreneur Award, the R & D Top 100 Award, the Clean Air Award,

Last week, Sharon Toerek and I joined Chip Griffin for his weekly Small Agency Talk Show. Outside of being one of the foremost experts on how agency owners can protect themselves from a business perspective, she also is an expert on when and how to copyright your intellectual property. She also happens to be my attorney—and has helped me gain copyright and trademark rights for the PESO Model and all of its assets.

As part of the discussion, we touched on how to protect your IP and how to protect your ideas when speaking with prospects or in new business presentations. We want to showcase how smart we are by providing ideas, but (for the most part) those ideas aren’t protected if the prospect weren’t to hire us. That’s a topic for at least one podcast episode, but that’s not what we’re going to talk about today.

Today we are going to talk about why communicators are afraid to stick up for themselves, rock the boat, question authority, or ask fearless questions. Stay tuned for that on this week’s Spin Sucks Podcast episode.

Resources Included

* Small Agency Talk Show

* Agency Leadership podcast

* PESO Model program

* A More Beautiful Question

* Spin Sucks Community

Well, it’s been a while since you heard from us …

And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR.

Why? To be honest we missed talking with each other about what’s new about PR, social media and digital marketing. We also missed hearing from you and being part of the FIR Podcast network community.

Our one big change is we’ve moved to a biweekly or fortnightly format, which fits better with our schedules and other commitments. That way, you can expect to hear from us on a regular basis. (OK, given our recent history, my fingers are crossed on that one.)

In our first new episode, we catch up and talk about what’s changed.

We also discussed how to establish boundaries when you don’t stray too far from the home office and ways to spark creativity.

It’s great to be back! Thank you for listening!

Subscribe to the Inside PR podcast

We’re trying to be wherever you want us to be. So, you can subscribe to Inside PR on the most popular podcast apps.

* Subscribe to Inside PR on Apple Podcasts

* Subscribe to Inside PR on Spotify

* Subscribe to Inside PR on Google Play

It’s your turn

We’d love to hear what you think and if you have any subjects you’d like us to cover in upcoming episodes.

Leave us a comment on the blog.

Send us an email or an audio comment to [email protected],

Connect with us on Twitter. We’re @inside_pr or connect directly with Gini Dietrich, Joseph Thornley, and Martin Waxman.

Thank you to the people behind Inside PR

Oh, and we have a new producer!

Meet Jacob Waxman (yes, he is my son and also a talented musician, producer and recording engineer). Jacob produced the episode and is also the composer of our new theme music. Roger Dey is our announcer.

#690: Marv White and Mitchell Levy on Thought Leader Life Credibility Episode

Creating an exit strategy for business to make the best decision for you and your family’s future. This episode features #ThoughtLeader and #Expert Marv White (https://www.linkedin.com/in/marvwhite/) who is the Managing Partner of Biz Profit Pro, an Author, Business Advisor and Business Broker. He helps people BUY or SELL a business and get the best deal possible.

Marv helps businesses force profit higher by applying a proven blueprint that all but guarantees increased earnings. It’s based on Seven Pillars that include Finance, People, Operations, Leadership, Change Management, Marketing and Sales. Remember “our business is your profit”.

If you’re an entrepreneur that either wants to get into or get out of your business, you should reach out to Marv White at https://www.linkedin.com/in/marvwhite/. @Bizprofitpro

Here are a couple of AHA messages from this episode:

* Entrepreneurs wanting to #GetInOrOutOfABusiness should reach out to Marv White by visiting https://www.bizprofitpro.com/ or https://www.linkedin.com/in/marvwhite/.

* Getting out is difficult because they’ve never plan for that. They plan for building the business, selling their products and their services and all that stuff, but never about how to get out. #GetInOrOutOfABusiness https://www.linkedin.com/in/marvwhite/ @Bizprofitpro

* Talking, advising, sharing with them how to get out of the business is really the core of what we do. #GettingInOrOutOfABusiness https://www.linkedin.com/in/marvwhite/ @Bizprofitpro

* People are just not ready to step out of their business and that’s fine. It’s just a matter of understanding what they want to do. #GetInOrOutOfABusiness https://www.linkedin.com/in/marvwhite/ @Bizprofitpro

* The important thing is that entrepreneurs start to thinking about “If I bought a business today, I should be thinking about exit strategy.” #GetInOrOutOfABusiness https://www.linkedin.com/in/marvwhite/ @Bizprofitpro

To view the video interview click here.

#691: Lucy Hoger and Mitchell Levy on Thought Leader Life Credibility Episode

Figuring Out How To Fill Or Empty Your Bucket To Create A Sustainable Business. This episode features #ThoughtLeader and #Expert Lucy Hoger (https://www.linkedin.com/in/lucyhoger/) who is a successful corporate board member CEO and senior operating executive. She has continuously provided vision and propelled profitable business growth to take organizations and companies to the next level of achievement within competitive markets.

Lucy has proven herself repeatedly as a leader for spearheading the turnaround of potential failures into successes, reengineering operations for optimal results, and innovating technology solutions and business strategies that open the doors to new and expanded markets with long-term viability and growth prospects, even in volatile economies.

If you recognize that you have a leaky bucket and that you need to figure out not just how to fill or empty it, you should reach out to Lucy Hoger by visiting her website at https://lucyhoger.com/ or https://www.

Successful agencies consistently find ways to evolve their offerings. This requires increasing skills and knowledge for you and your team.

But how do you go about gaining the knowledge and experience necessary to make the necessary adaptations?

In this episode, Chip and Gini explore ways that you can develop your capabilities to better serve your clients.

[Watch the video of this episode]

#688: Paul Finck and Mitchell Levy on Thought Leader Life Credibility Episode

Dare to be great, quantum leap your success and elevate your business through the Maverick Way. This episode features #ThoughtLeader and #Expert Paul Finck (https://www.linkedin.com/in/paulfinck/), also known as the Maverick Millionaire, a strategic business consultant, bestselling author, and counter-intuitive life coach. He has moved over $20 million in real estate transactions, sold over $30 million in informational products, and ran over 250 live events.

Paul has coached entrepreneurs and small business owners from around the world to build their businesses. He has created success in a multitude of industries including medical, dental, speaking, coaching, training, publishing, real estate investing, financial world, informational marketing, distribution, network marketing, and joint ventures.

If you’re an entrepreneur with unfulfilled potential, consider reaching out to Paul Finck by visiting his websites www.maverickoffer.com and https://www.linkedin.com/in/paulfinck/.

Here are a couple of AHA messages from this episode:

* Entrepreneurs with unfulfilled potential should reach out to Paul Finck. https://www.linkedin.com/in/paulfinck/

* Imagine when you were a kid, what was your big dream? I can help you go back to who you wanted to be when you were growing up and the heights you can still go to as an entrepreneur today. #MaverickSuccess maverickoffer.com

* My role is to be your accountability coach and cheerleader as you move your way from the plateau that you are in today going to an increased level of income and clients year after year. #MaverickSuccess https://www.linkedin.com/in/paulfinck/

* Do you find yourself hitting only the same mark day in and day out? I can counsel you with strategic advice and with a solid support system to become more goal-focused, innovative and persevere especially in these trying times. #MaverickSuccess maverickoffer.com

* I can teach you how to build a business with sustainable success no matter what it is holding you back. Are you ready to break the rules and take risks as you propel forward? #MaverickSuccess maverickoffer.com

To view the video interview click here.

#689: Brian Bogert and Mitchell Levy on Thought Leader Life Credibility Episode

Generate growth by making the best even better. This episode features #ThoughtLeader and #Expert Brian Bogert (https://www.linkedin.com/in/brianbogert/), a human behavior and performance coach, keynote speaker, business strategist, author, and community leader.

When he was a young bloke, he was run over by a truck which severely severed his left arm. Physicians had to reattach his arm with 24 surgeries. This traumatic occurrence did not define him nor deter him from accomplishing his goals. Instead, it became a learning experience for him, as he used pain as a critical part of success.

Brian Bogert helps growth-minded individuals achieve the best version of themselves– their true authentic selves. As a result of his innovative and dynamic leadership, Brian Bogert was acclaimed as one of the “40 Under 40” by the Phoenix Business Journal.

If you are an entrepreneur and deep down, you don’t know who you really are, it is best to reach out to Brian Bogert by logging on ...

If a global pandemic has taught us anything about business, it’s that communications expertise is not just necessary, it’s imperative.

Remember when the shutdown started and every organization on earth sent an email that said, “Out of an abundance of caution…”?

There was zero creativity and it was clear, in most cases, it was not written by anyone with any communications expertise. 

Then we experienced a firestorm of epic proportions.

It wasn’t just a pandemic, but the economy took a nosedive, there was a global movement for not just social justice, but diversity and equality, too.

Employees began to require their employers to take a stance—and if it didn’t match their own values, they quit their jobs. At the same time, women began to leave the workforce in droves because homeschooling and working full-time was just too much.

Had I worked for a company during all of this, I too would have had to take a leave of absence. It’s A LOT. 

It’s the first time in history we’ve experienced so many crises at one time—and the organizations that are emerging from the embers are those that have communications experts at the decision-making table.

And that, my friends, is what we’re going to discuss on this week’s Spin Sucks Podcast episode.

Resources Included

* PRovoke Media Discussion with Hanover CEO

* YouGov Poll

* PESO Model

* Spin Sucks Community

#685: Joey Price and Mitchell Levy on Thought Leader Life Credibility Episode

Scale up your business with innovative HR consulting strategies. This episode features #ThoughtLeader and #Expert Joey Price (https://www.linkedin.com/in/joeyvprice/), a human resources small business CEO, HR subject matter expert, business podcast host, and social media influencer.

Joey Price is the CEO of Jumpstart:HR, an organization that aims to grow small businesses and start-ups through innovative cutting-edge HR consulting solutions. He has earned numerous recognitions, one of which is “Top 30 HR Professional Under 30” by SHRM’s HR Magazine.

If you’re in a small business and you acknowledge the essence of ascending the HR higher to elevate your people to the top, it is best to reach out to Joey Price by logging on to https://jumpstart-hr.com/ or by visiting his profile at https://www.linkedin.com/in/joeyvprice/.

Here are several AHA messages from this episode:

* Small businesses who want to elevate their HR, but don’t want to do it themselves should reach out to Joey Price. #HR https://jumpstart-hr.com/ @JumpstartHR

* My passion is to help our employees be better at work, show up better at work, and suffer less of those negative consequences that workplaces can have such as stress, burnout, turnover… things of that nature. #HR https://jumpstart-hr.com/ @JumpstartHR

* COVID taught us that our people are what is going to save our businesses and so even this moment that we’re in, it’s not enough to think of this as a blank slate, but more a clean pivot into building the company that you want to build. #HR https://jumpstart-hr.com/ @JumpstartHR

* I found ways to provide value to companies by making sure that they’re building a workplace culture that they want to enjoy and be around so that more people are excited about Monday than they are about Friday. #HR https://jumpstart-hr.com/ @JumpstartHR

* You know, we’re not here to save the sinking ships, but we’re really to help those that want to perform at a greater level, take that next step and have a guide! #HR https://jumpstart-hr.com/ @JumpstartHR

To view the video interview click here.

#686: Ridgely Goldsborough and Mitchell Levy on Thought Leader Life Credibility Episode

Discover your mind type to ameliorate your culture, messaging, and marketing. This episode features #ThoughtLeader and #Expert Ridgely Goldsborough (https://www.linkedin.com/in/ridgely-goldsborough-2b315831/), an author and international keynote speaker.

Ridgely Goldsborough is the founder of Mind Types and Avatar Formula, an innovative messaging and marketing program, which is deployed into their system to attract ideal customers based on the establishment’s “why”. He believes in getting around challenges and sharing breakthroughs.

If you’re a spiritual entrepreneur and you find yourself to be invisible, consider reaching out to Ridgely Goldsborough by emailing him at support@mindtypes.

#683: Sherri Coffelt and Mitchell Levy on Thought Leader Life Credibility Episode

Create a life that you love and a business that gives you time and financial freedom. This episode features #ThoughtLeader and #Expert Sherri Coffelt (https://www.linkedin.com/in/sherricoffelt/), entrepreneur, consultant, and coach with over 30 years of experience as a “corporate survivor.” She has an MBA in Marketing, a Coach University coaching program, and an NLP Results Coach Certification.

Sherri supports women who left the sure thing of a successful career to create business that allows them to live their bucket list. Her mission is to be a catalyst to support business owners to identify and implement effective plans and strategies that will streamline businesses, all while designing a life full of joy and contribution.

If you’re not doing all the things you want or living the life you thought you would live, consider reaching out to Sherri Coffelt by visiting her websites https://www.linkedin.com/in/sherricoffelt/ and https://www.connectwithsherri.com/.

Here are a couple of AHA messages from this episode:

* Female entrepreneurs who are not living their #BucketList should reach out to Sherri Coffelt. https://www.linkedin.com/in/sherricoffelt/

* I can counsel you on how you can truly enjoy the one life you have so you can both serve and receive today, not waiting for tomorrow. #BucketList https://www.connectwithsherri.com/

* Many people say, “I wish I did this.” I can help you show you how you can live the life that you dreamed of when you first started your business to experience freedom in all areas in your life. #BucketList https://www.connectwithsherri.com/

* How do you build a business from the start or from wherever you are right now so that you live your #BucketList? I can teach you how to create a roadmap to build a life that you want. https://www.linkedin.com/in/sherricoffelt/

* My role is to help give you resources and step-by-step implementation support so you can live out your #BucketList. https://www.connectwithsherri.com/

To view the video interview click here.

#684: Gordon Glover and Mitchell Levy on Thought Leader Life Credibility Episode

Project management for SMBs to help manage business effectively. This episode features #ThoughtLeader and #Expert Gordon Glover (https://www.linkedin.com/in/goglover) who is an Experienced software professional seeking Project Management or Scrum Master positions.

Gordon is a Software professional with 10+ years’ experience of project coordination supporting and leading complex, cross-functional engineering projects. He has a solid understanding of the entire software development life cycle (Waterfall and Agile methodologies). With a technical background, he brings strong organizational and communication skills with the ability to balance and prioritize tasks.

If you have a small to medium business and you don’t have the right approach or methodology, you should reach out to Gordon Glover by visiting https://www.linkedin.com/in/goglover/.

Here are a couple of AHA messages from this episode:

* Small to medium businesses without #ProjectManagement should reach out to Gordon Glo...