FIR Podcast Network

#581: Dr. John Oda and Mitchell Levy on Thought Leader Life Credibility Episode

Understanding the struggles of companies’ profitability. This episode features #ThoughtLeader and #Expert Dr. John Oda (https://www.linkedin.com/in/dr-john-oda/), he is a Peak Performance Expert, an Executive Business Coach, and a #1 Sales Trainer.

Dr. John Oda, has 33 years of experience working in the mental health field providing clinical psychology and 23 years as a business growth expert providing solutions to help companies grow. Dr. John Oda is a Master Trainer NLP.

If you recognize that there’s something in your business that’s missing or lacking in the area of profitability, you should reach out to Dr. John Oda by visiting his website at http://profitnowcoaching.com/ or through his LinkedIn at https://www.linkedin.com/in/dr-john-oda/.

Here are a couple of AHA messages from this episode:

* Companies who struggle on #Profitability should reach out to Dr. John Oda by visiting his website at http://profitnowcoaching.com/@JohnOda

* That’s profitability. I show companies turn processes to grow any business. #Profitability https://www.linkedin.com/in/dr-john-oda/ @JohnOda

* People don’t ask for referrals and that’s the most simplest thing. It’s not systemized and if that is systemized, you don’t do it. #Profitability https://www.linkedin.com/in/dr-john-oda/ @JohnOda

* I actually helped as companies grow and 1500 percent in three years. I worked with another company that actually doubled their net profit in eight months from 60 to 120%. #Profitability https://www.linkedin.com/in/dr-john-oda/ @JohnOda

* My goal is I’m going to touch as many people as possible. I do whatever it takes to make that happen. #Profitability https://www.linkedin.com/in/dr-john-oda/ @JohnOda

To view the video interview click here.

#582: Dwaine Canova and Mitchell Levy on Thought Leader Life Credibility Episode

Accelerate and sustain business growth by streamlining your leadership and management. This episode features #ThoughtLeader and #Expert Dwaine Canova (https://www.linkedin.com/in/dwainecanova/), CEO, Zynity and Framework for Leading Institute.

Dwaine is passionate about helping organizations form an elite team. His company assists executive leadership teams become and perform at elite levels. With the availability of online tools, he continually guides companies to evolve their capabilities and capacities for everyone in the team. His company’s online platform and tools make it easier for growing and aggressive organizations to develop a clearly defined leading and managing framework, an operating culture that enables accelerated and sustained growth and positive work culture.

If you have an extensive team that is just good, you’re going to want to reach out to Dwaine Canova by going to his profile at https://www.linkedin.com/in/dwainecanova/ or visiting his website at https://www.zynity.com.

Here are a couple of AHA messages from this episode:

* Executive teams that are just good should reach out to Dwaine Canova. https://www.

While we’ve all been staying home and being virtual, Paul has done some original research and David has written this white paper for Network Solutions on helpful tips and tricks for IT pros that are involved in supporting virtual events.

The results of Paul’s informal census is that folks can’t wait to get back to F2F. We all have been in our pandemic bubbles for far too long and the urge to have human contact and serendipitous hallway meetings is a big reason to return to the rubber chicken circuit. But we’ve all learned a lot in the meantime about what makes virtual events successful. At its heart, you are putting on a live TV show with a very small staff to handle the production. You need to plan accordingly on the mixture of live and pre-recorded segments and figure out what tech you are going to use, including the video conferencing and the event management tool. (The two are different and you should understand the differences, which David explains in his paper.)

But virtual events have their purposes, including creating content that can be archived and used for marketing purposes long after the last attendee has disconnected. Unlike physical events, this content can be helpful in bringing in new customers and supporting new marketing campaigns, as well as supporting existing customers with FAQs, for example. And they can be very cost effective to produce, since you aren’t picking up huge travel and event hosting fees.

#578: Kim Boudreau Smith and Mitchell Levy on Thought Leader Life Credibility Episode

Step out and show up with your bold voice to increase business visibility. This episode features #ThoughtLeader and #Expert Kim Boudreau Smith (https://www.linkedin.com/in/kimboudreausmith/), an advocate for women’s voices as speaking visibility coach, accomplished speaker, blogger, former radio host, and number one best-selling author. She is the inventor of the “hag in the attic” and also in the Top 12 Spirited Woman Pick List.

Kim is passionate in talking to people in a way that catches their attention, constantly looking for opportunities to share skills with audiences of badass women.  She created the “Her Bold Voice Speaks” program to help women be heard and speak publicly, step further into their bold voices to strengthen their confidence to be heard, to be seen, all of the time, no more holding back.

If you’re seeking to amplify your confidence and step into your bold voice, consider reaching out to Kim Bourdeau Smith by visiting her websites https://kimbsmith.com/ and https://www.linkedin.com/in/kimboudreausmith/.

Here are a couple of AHA messages from this episode:

* Women struggling with their voices should reach out to Kim Boudreau Smith. https://www.linkedin.com/in/kimboudreausmith/

* My role is to help you become more courageous as you step into your voice by speaking with more authenticity and vulnerability; to show up as a strong woman that you are. #NoHoldingBack https://kimbsmith.com/

* I have a curriculum of multiple levels of classes where I can support you and create a safe and sacred environment for you to show up and be an effective speaker. #NoHoldingBack https://www.linkedin.com/in/kimboudreausmith/

* I can guide you how to go deeper and be more connected with yourself to be able to share your story to your target audience. Your bold voice will take you places as you present yourself on a professional and personal level. #NoHoldingBack https://kimbsmith.com/

* Speaking confidently is all about taking up space and knowing you deserve to be there. I can teach you how to engage a packed room of people or even just captivate a single person. #NoHoldingBack https://kimbsmith.com/

To view the video interview click here.

#579: Dr. Kathryn Guylay and Mitchell Levy on Thought Leader Life Credibility Episode

Optimize your brain-body wellness fueled with fun. This episode features #ThoughtLeader and #Expert Dr. Kathryn Guylay (https://www.linkedin.com/in/kathryn-kemp-guylay/), certified epigenetics coach, consultant, speaker, author, podcaster, biohacker, and CEO of Make Everything Fun. She is also executive director and founder of Nurture, which is a non-profit organization dedicated to improving the health and wellness of children and families.

Dr. Kathryn is a heart-centered leader in business and personal development who has worked with some of the largest companies in the world in the areas of strategy and performance. She is passionate about inspiring and empowering individuals and organizations to execute their highest purpose in the context of productivity and fun.

If you’re resonating with something physical or mental that stops you from hitting that optimal performance you really want,

I have some depressing news for you. According to a survey by StrategyBox of more than 100 CEOs, more than half aren’t convinced their marketing teams are driving results. More than half! That means for every two of you listening to this, your clients or CEOs don’t think you’re doing your job. Heck, that probably means half of our clients don’t think we are, either.

The report goes on to say that 48% aren’t convinced their teams know how to measure their performance against company goals and 49% say teams are unsure which channels are working best—or how to compare those results with their competitors. 

That’s depressing. But this 2021, you all. That means there is no excuse for this. We have the tools, we have the technology, and we have the know-how to be able to demonstrate results. 

On this week’s episode, we’re going to talk more about what those surveyed had to say—and what you can do about it to make sure you’re of the half whose clients or CEO thinks you walk on water.

Resources Included

* StrategyBox

* The New Normal: 2021 Marketing Benchmark Report

* Spin Sucks Community

#574: Tom Beal and Mitchell Levy on Thought Leader Life Credibility Episode

Attain success by learning to thrive through adversity. This episode features #ThoughtLeader and #Expert Tom Beal (https://www.linkedin.com/in/tombeal/), an advisor and coach. He is a crisis strategist who helps unfulfilled successful individuals get back on their feet. He ignites their burning desire to work and be triumphant whilst keeping what gives them joy and fulfillment.

Tom Beal is a National Bicycle Champion, the #1 Honor Graduate in Marine Corps Boot Camp at Parris Island, recipient of 3 meritorious promotions in 4 years whilst in the Marine Corps, and #1 in 5 sales organizations. He is the publisher of The North Carolina Home Book, and President of Kelly-Media, Inc. (a Jim Kelly – NFL HOF QB company), along with Mike Filsaime from 2006 to 2011, raking in over $20 million in revenue, and the President of Strategic Profits for Rich Schefren for 2.5 years, from 2011 to 2013.

If you are a highly successful miserable individual, it is best to reach out to Tom Beal via his website at http://thesimplifier.com/ or through his profile at https://www.linkedin.com/in/tombeal/.

Here are several AHA messages from this episode:

* Highly successful miserable individuals should reach out to Tom Beal. #Success http://thesimplifier.com/ @TomBeal

* I went on to become a National Bicycle Champion, number one Honor Man in the United States Marine Corps Boot Camp, and number one in five separate sales organizations! #Success http://thesimplifier.com/ @TomBeal

* I have a knack of hearing these highly successful people’s problems and having conversations with them. #Success http://thesimplifier.com/ @TomBeal

* One of the resources that I give massive value is through an app, whether it’s iOS or Android, you can go get my app. And in it, it has a value in excess of over $5,000. But it’s free! It’s a membership app. #Success http://thesimplifier.com/ @TomBeal

* You are in a position to take the opportunities that life has to offer. The world is your oyster! #Success http://thesimplifier.com/ @TomBeal

To view the video interview click here.

#575: Carl Pritchard and Mitchell Levy on Thought Leader Life Credibility Episode

Increasing project and risk management success through fun and memorable training. This episode features #ThoughtLeader and #Expert Carl Pritchard (https://www.linkedin.com/in/carlpritchard/), who is the fun guy of project and risk management training and the principal and founder of Pritchard Management Associates.

Carl was labeled best of the best by The Project Management Institute. He is the author of seven texts in project management, co-producer of a 9-CD audio set, pioneer and visionary in risk management and e-learning. Carl is recognized as a dynamic, entertaining, and fun keynote presenter, speaker, and trainer. He is passionate about bringing fun to project and risk management training.

If you are looking for fun and memorable project and risk management training, you should reach out to Carl Pritchard by visiting his website

The January installment of The Hobson & Holtz Report — which marks the beginning of the 17th year of FIR — includes reports on these stories:

* The 2021 Edelman Trust Barometer is one of the bleakest yet

* Communications and the U.S. presidential transition

* Business, communication, and the insurrectionist attack on the U.S. Capitol

* The future of misinformation

* Why CEOs Need to Amp Up Their Social Media Presence

* The Heinz bottle competition

* Dan York’s Tech Report covers the deplatforming of Parler, the new White House website, U.S. government analytics, and sea shanties on TikTok (and TikTok’s duet feature)

Our FIR recording sessions are now being streamed live, because why not? We already stream it in order to capture a backup recording on YouTube; we’ve just been making these restricted streams. We have decided to make them public so you can watch and comment. Our next recording is Saturday, February 22 at noon ET. You’ll see our pre-recording conversation as well as seeing how the sausage gets made. Watch here.

We are hosting an FIR Communicators Coffee Break on Zoom each Thursday during the stay-at-home period at 1 p.m. ET. For credentials needed to participate, contact Shel or Neville directly or request the credentials in our Facebook group or send an email to [email protected]. Spread the word to your communications community.

Special thanks to Jay Moonah for the opening and closing music.

You can find the stories from which Shel’s FIR content is selected at Shel’s Link Blog. Neville’s link blog, Outbox, is available, as well.

Links from This Month’s Episode

* Listen to FIR #1 from January 3, 2005

* Shel’s “Webcor at 50” podcast

* Circle of Fellows podcast: A look back at communications in 2020

* Politemail report on employees and click fatigue

* 2021 Edelman Trust Barometer

* 2021 Edelman Trust Barometer: Plague of Mistrust Follows COVID-19

* Technologists Use Facial Recognition on Parler Videos

* President Biden Swore In Hundreds Of Appointees On A Zoom Call

* President Biden Swears In Day One Presidential Appointees in a Virtual Ceremony (YouTube)

* New White House website includes a hidden recruitment message for coders

* As Americans Crave Stability After Capitol Attack, CEOs Step Into the Leadership Void

* Ben & Jerry’s Calls to “Impeach” Trump as Brands Like Coca-Cola and Chevron Break Their Silence on the Capitol Insurrection

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By any standard, 2020 was a challenging year for everyone around the globe. Communicators were among those who had to cope with the personal impact of the year’s events while simultaneously coordinating communication to their organizations’ or clients’ diverse audiences — both regular, ongoing communication and crisis-related communication.

On Thursday, January 21, a truly global panel of four IABC Fellows convened to review the year in communication. (Panelists are from Australia, The Philippines, and Canada.)

About the panel

An accredited business communicator, and past global chair of the International Association of Business Communicators (IABC), Adrian Cropley is widely recognized as one of the world’s foremost experts and consultants in strategic communication. With a career spanning over 30 years, Adrian has worked with clients all over the world, including Fortune 500 companies, on major change communication initiatives, internal communication reviews and strategies, professional development programs and executive leadership and coaching. He has been a keynote speaker and workshop leader on strategic and change communication at international conferences in Canada, the U.S., Europe, Middle East, Malaysia, Singapore, China, India, Hong Kong, Thailand, New Zealand and Australia. He has received a number of awards including international Gold Quill awards for communication excellence. Adrian is a member of the Program Advisory Committee for the RMIT School of Media and Communication, is currently chairing the IABC’s Big Ideas Taskforce and in 2020 was named a Fellow of the IABC.

Martha Muzychka speaks, writes, listens, and helps others do the same to make change happen. Martha is a strategic, creative problem solver seeking challenging communications environments where we can make a difference. She helps her clients navigate competing priorities and embrace communications challenges. Martha offers strategic planning, facilitation, and consultation services as well as writing and editing, qualitative research, and policy analysis. Her work has been recognized locally, nationally, and internationally with multiple awards.

Ritzi Ronquillo is a multi-awarded communication leader in corporate, community, and associations in the Philippines and abroad. Ritzi is an Accredited Public Relations (APR) Professional and a Fellow of the International Association of Business Communicators (IABC), the highest honor bestowed upon an IABC member with significant impact on their organization, on IABC, and on the communication profession at large. She brings four decades of experience in communication and PR to her assignments.  She is a broadcast communication graduate of UP.A university entrance scholar and scholar of the Kapisanan ng mga Brodkaster ng Pilipinas/Broadcast Media Council (KBP/BMC).

Jennifer Wah, MC, ABC, has worked with clients to deliver ideas, plans, words and results since she founded her storytelling and communications firm, Forwords Communication Inc., in 1997. The company operates as a strategic alliance of hand-picked professionals; all renowned for work in their areas of specialization. This approach means the right team is assembled for each project; no more, no less.   With more than two dozen awards for strategic communications, writing and consulting, Jennifer is recognized as a storyteller and strategist. She has worked in industries from healthcare to financial services to academia, and is passionate about the opportunity for stories to inspire actions and reactions within organizations.In 2013, Jennifer was named Associate Faculty of Royal Roads University, and in this capacity, continues to teach, coach and mentor others with an interest in business communication.

#570: Charlene DeCesare and Mitchell Levy on Thought Leader Life Credibility Episode

Making sales fun and easy by creating meaningful connections. This episode features #ThoughtLeader and #Expert Charlene DeCesare (https://www.linkedin.com/in/charleneignites/), who is the CEO and founder of a unique sales advisory firm and fire walk sales. She is also a sales advisor, speaker, author, and a fractional VP of Sales.

Charlene is the creator of the Firewalk Sales System and she’s also a Principal Advisor & Outsourced VP of Sales with Sidehill Consulting Group, powered by Sales Xceleration. She assesses and solves all of the sales issues that prevent organizations from consistently achieving growth goals. As a Professional Member of the National Speakers Association and certified Brain-Based Success Coach, Charlene is also able to “ignite” any size audience with motivation, energy, and enlightened engagement.

If you’re a business owner and you think #Sales is hard, you should reach out to Charlene DeCesare by visiting her website at https://charleneignites.com.

Here are a couple of AHA messages from this episode:

* Business owners who feel that #Sales are just really hard, you should reach out to Charlene DeCesare by visiting her website at https://charleneignites.com or through Twitter at @CharleneIgnites.

* My clients are really those CEOs, founders, business owners who are delivering high value services and they just really need help on making the revenue growth process easier. #Sales https://linkedin.com/in/charleneignites @CharleneIgnites

* I help them connect better with the people that they serve. I help them with their messaging and then also make sure that they have a process that is scalable and sustainable over time. #Sales https://linkedin.com/in/charleneignites @CharleneIgnites

* The highest level of credibility comes from seeing my clients actually be successful. #Sales https://linkedin.com/in/charleneignites @CharleneIgnites

* My goal is to make #Sales fun and easy. https://linkedin.com/in/charleneignites@CharleneIgnites

To view the video interview click here.

#571: Nadene Joy and Mitchell Levy on Thought Leader Life Credibility Episode

Getting unstuck by overcoming past blocks and discovering your purpose. This episode features #ThoughtLeader and #Expert Nadene Joy (https://www.linkedin.com/in/nadene-joy-227026138/), who is a CEO, leadership and mindset strategist, speaker, mental health specialist, life parenting, business coach, NLP practitioner, chair founder of The Global Lead 2 Impact Summit, visionary and author.

Prior to her role now, Nadene Joy worked as a top oil executive. She is the author of the book “Uncover Your Purpose: Heal and Share Your Gifts With The World”. Nadene is an expert in her field and has worked with some of the most prolific top leaders of our time including John Maxwell, Gary Coxe, and Brett Figueroa. She is a true one-of-a-kind visionary and has the unique God-given gift of pinpointing and healing blocks from negative past experiences and traumas that people may have in their life which is keeping them stuck from experiencing the life and business success they desire.

If you are a business professional who is stuck and would like to expand who you really are,

It’s time to get a little meta. We’re still thinking about trends for 2021 over here at Spin Sucks and something at the top of a lot of minds in our community and elsewhere is… podcasts.

Now, you and I are clearly well ahead of the trend—you’re listening to our podcast right now. And I am the host or co-host of three podcasts. Now that I say that out loud, I realize I might have a problem. 

More and more people in the communications (and every other) industry have been joining the podcast rage, and that means that there are innovations, changes, and new opportunities coming our way. 

Somewhere around a flipping decade ago, Martin Waxman invited Joe Thornley and me to co-host Inside PR, a podcast started by Terry Fallis and Dave Jones. It was all pretty new back then. Podcasts were few and far between. It’d be at least three years before Serial was published, making podcasting a household name. At the time, it was just something for me to do with two really smart communicators who I got to talk to every week. Then it began to explode. As much as a podcast about communications can explode.

A couple of years ago, I added this podcast. And then Chip Griffin and I added the Agency Leadership podcast two summers ago.

It’s always fun to talk to someone on the phone or meet them at an event and have them say, “You’re in my ears every week! I feel like I know you!” Plus, it’s really good for business. I can point to at least five clients we work with that found us through podcasting.

So yeah, I’m sort of all in on podcasting. 

And so is One Stone Creative, the agency we use to produce this very podcast. So much so, in fact, they created an entire report on how to use podcasts as part of a broader content marketing strategy. 

They looked at what the top 100 shows in the world are doing around the length of a show, whether or not to invite guests, how often to release episodes, what kind of show notes to include, and where it should be promoted.

On today’s Spin Sucks podcast episode, we’re going to talk about podcasts—whether or not you should have one and, if so, how to construct it so you don’t sound like everyone else. So meta!

Let’s take a look at what One Stone learned in their State of the Business Podcasting report.

Resources Included

* Inside PR

* Agency Leadership podcast

* One Stone Creative

* Spin Sucks Community

* The State of the Business Podcasting report

#566: Dr. Doug Firebaugh and Mitchell Levy on Thought Leader Life Credibility Episode

Understanding the struggles of entrepreneurs and overcoming them to achieve extraordinary results. This episode features #ThoughtLeader and #Expert Dr. Doug Firebaugh (https://www.linkedin.com/in/dougfirebaugh/), who is the Chief Executive Officer at WealthFuel Home Business Training. He is also a coach, speaker, author, radio talk show host and a thought leader.

Dr. Doug Firebaugh has been in the profession for 34 years. He produced/catalyzed 3 BILLION in volume. He has coached and trained forty-nine #1 earners to date. He consulted with dozens of Presidents and CEOs of Direct Sales Companies.

If you recognize that you’re struggling on getting results as an entrepreneur, you should reach out to Dr. Doug Firebaugh by visiting his website at https://wealthfuel.com or https://linkedin.com/in/dougfirebaugh.

Here are a couple of AHA messages from this episode:

* Entrepreneurs who are struggling to get #Results should reach out to Dr. Doug Firebaugh by visiting his website at https://wealthfuel.com or through Twitter at @DougFirebaugh.

* Entrepreneurship is a journey full of struggles. What happens with many entrepreneurs is not only do they struggle in getting results, but they have a tendency to stay in that position. https://linkedin.com/in/dougfirebaugh @DougFirebaugh

* If you’re not producing #Results, then you’re not going to be in business for long. https://linkedin.com/in/dougfirebaugh @DougFirebaugh

* Always show up to serve the masses – to serve them with your heart, not just your mind. When you do that, you will have a huge impact. #Resuts #Struggle https://linkedin.com/in/dougfirebaugh @DougFirebaugh

* There have been some amazing things that we’ve been able to accomplish. The most important would be being able to get people to where they want to be with their business. #Results #Struggle https://linkedin.com/in/dougfirebaugh @DougFirebaugh

To view the video interview click here.

#567: Andrea Feinberg and Mitchell Levy on Thought Leader Life Credibility Episode

The process of discovering the obstacles that gets in the way. This episode features #ThoughtLeader and #Expert Andrea Feinberg (https://www.linkedin.com/in/andreafeinberg/), who is the President at Coaching Insight LLC. She has more than 25 years experience helping clients articulate, achieve and exceed their goals.

Andrea is a graduate of New York University’s Stern School of Business (Marketing). She achieved designations of Certified Strategic Business Leadership Coach, Certified Facilitator-Coach, Certified Professional Behavioral Analyst, Certified Professional Speaker and Certified Emotional Intelligence Mentor through EQ. She also published or contributed to 6 books including “Time Junkie: 101 Tips for Biz Owners to Get More Time NOW”, “The Essential Coaching Book” and “Productivity”, published by Doodle.com.

If you recognize that you’re working your butt off but not getting to where you need to go, you should reach out to Andrea Feinberg by visiting her website at https://bossonthebeach.com/  or https://linkedin.