Building your personal brand on social media might seem like an impossible task.
What do you post? How do you get it to resonate? What do you offer? Should you use video or a different type of content.
In this episode of AMP Up Your Digital Marketing, Glenn Gaudet speaks with Daniel Murray, Senior Manager of Marketing Operations at ServiceTitan, a software platform for trades. They discuss how Daniel built up his personal brand on LinkedIn in less than 8 months to the point where his simple, short, text-based posts consistently garners him hundreds of comments in just a few hours.
What you’ll learn:
* The keys to building a personal brand on LinkedIn.
* Why LinkedIn is different from other social media platforms.
* What TikTok and LinkedIn have in common.
Daniel garnered over 11,000 followers in less than 8 months and breaks it down in a way that’s simple to understand.
He explains that it’s about consistency and quality, but consistency is the most important piece. To make it easy on himself, he sticks with what he’s good at and tends to stay away from posting ebooks, videos of himself, or other tricks of the trade you typically see influencers go with. This may be a different practice for others, and may even come off as against the grain, but it’s worked for him to build his personal brand.
How to Present Your Personal Brand
Each person will present themselves in a different way.
You might want to use video, share your blog posts, appear on podcasts and share your snippets, and more. Daniel strictly uses text. He writes out each post and rarely shares a blog post, ebook, video, or any other piece of content.
Why? Because it’s what he’s most comfortable with.
“You do what you’re good at,” Daniel said. “For example, Dave Gerhardt and Garry V. are very good at video, so they kill it when they get on video. For me, I’m better at writing text, so I stick with what I’m good at on the platform.”
Many marketers think that they need to chase the latest trends and do things they see other people doing that they may not be comfortable with. You’re not going to be comfortable in your first moments on camera. You’ve seen people posting videos of themselves on social media, but you’ll need a few attempts on it before you’re comfortable with it.
You could get really good at video or podcasting eventually, but what are you comfortable with now? You’ve seen a lot of people find success on rapidly growing apps like TikTok, but is that app right for you?
“A lot of marketers chase that shiny new object instead of sticking with what they know works,” Daniel said. “They give up on stuff that’s been working for them for years because they go after the shiny new object everyone else is talking about. ‘Ok, I need to invest in TikTok for B2B’ or something like that, and the audience is not there. You need to do what resonates with your audience.”
Growing Your Personal Brand on LinkedIn
As someone who grew his own LinkedIn personal branding in a short amount of time, he has some tips for other marketers.
He credits one small change he made in LinkedIn settings to growing his LinkedIn presence “exponentially.”
That change is removing the “connect” option in your profile and only allowing people to follow you.
If you go into your LinkedIn Settings under the Privacy section and click on “Who can follow you,” you’ll see an option to enable follow as the primary action people can take when they view your profile.
By turning that option on,
