To succeed, you have to put in the work. There are no short cuts. Keep learning everyday. Today we are talking about the AXIS Academy and the path of our continuing education program over 30 years.

Today we discuss a recent conference we attended on gym operations and how we continue to learn best practices and empower our leadership team.

How to communicate is essential - this is one of the most important things for anyone in any field to learn. Understand who you are talking to. A high school locker room is not the same as a top tier personal training facility. 

Clients want privacy and discretion. Create a place where they can feel comfortable and normal. Make everyone from the towel delivery person to the movie star feel special - but not more important than anyone else. Create their utopia where they can focus on themselves and be away from the real world for just a bit. 

Today we are talking about the delicate balance between a client and service provider: how to develop deep and lasting relationships while still staying professional and not taking anyone for granted. We give some valuable advice to new personal trainers - but also great reminders for all of us. Happy Friday!

Today we are talking about one of the biggest mistakes we've made in our business, and one many businesses make as well - not putting enough training and focus on the front desk staff. Our concierge team is one of the most important parts of the business. Enjoy this episode as we talk about what to do (and how we have screwed up in the past). 

Today also marks Alli's 26 years with AXIS - Happy Anniversary!! We couldn't do this without you!

After finishing up several weeks of individual meetings with our team members we are more excited than ever about the leaders who have emerged. We love watching the growth and mentorship. 

Today we are talking about an important lesson in sales or any service business. Clients care about their own pain and problem. Step into their shoes, listen to their needs and wants. Make every interaction about them - not you. 

Today we are talking about complacency and client attrition in the fitness industry. We also discuss how we are thinking abut our business as a start-up (after 30 years).

Today we are celebrating our new gym, the blood sweat and tears that went into it, and the excitement (and small glitches) of our first week. 

We had our grand opening on March 16th when we moved from our original home of almost 30 years. Here is a little insight into week #1.