Susan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper.

SPEED: How you are responding to the lead. Time and efficiency.
LEARN THE LEAD: How much do you know about the shopper and their preferred vehicle?
THE EXPERIENCE: Must look beyond price. What motivates the shopper?

Join us as we have a great chat with Tom Kline, CEO of Better Vantage Point, about Dealership Compliance. Listen in as we chat about things like texting prospects and customers, what to be cautious about in terms of Used Cars/Appraisals, and risks managers should be aware of.

We are excited to launch the new Phone-Ups That Show-Up course and hope you all find it beneficial. Listen to Susan explain her thoughts and mindset as she updated Alan's flagship course. 

We wanted to take some time to officially welcome Michael "Mad Mike" Paulk to the Alan Ram Team! Join us for an interview with Mad Mike and learn all about his background and how he will help take us to the next level!

We're discussing our past experiences with dealerships and female associates with special guest, Cathy Droz, Founder & CEO of HER Certified. She is an accomplished automotive journalist, author, speaker, sales trainer, dealer consultant and we are excited to break it down on this month's Fired Up Podcast! 

In this episode of Fired Up, Michael and Susan talk about their training experiences around the country and the constant demand for BDC training. 

They review the top 3 mistakes they see teams with BDCs make and how to overcome them with simple solutions. 

In our quest to teach salespeople how to be the buyer and hook the trade whether they buy a car from you or not, we met Abraham Perez, Manager at CDJR North Savannah Step one Automotive.

Abraham was brought on as a sales/Internet Manager and had so much success using our scripts for getting more trades. He's now transformed his position into the KBB/Instant cash offer manager and awards his customers with oversized checks and spreads those memories on Facebook. Many of those customers that come in just to sell end up buying of course, and it's created quite a buzz in revenue for the store and for Abraham! 

Abraham is inspirational and we wanted to sit down and learn from him in this episode of Fired Up! 

Video Follow Up in the dealership! The time was YESTERDAY to level up with video. Make video a new standard.

Join Michael and Susan along with special guest, Margaret Henney, Marketing Director of Covideo, talk the importance of video in converting the customer.  We’re talking where, when and how to use it to be effective. 

This episode is brought to you by Covideo. Get a free trial: https://www.covideo.com/freetrial/

Michael & Susan talk about the sudden demand for in store training, dealers eager to get their teams refocused on the fundamentals, and why the farmers on your sales team will eventually outperform the others. 

This episode brought to you by Management By Fire® THE most impactful in-person automotive sales training event! Our next MBF is May 18-19 in Denver!  https://proactivetrainingsolutions.com/management-by-fire/

Susan & Michael reminisce about their recent training tour around the country, and what truly makes a dealership team stand out from the rest. Find out what training moment still gives Susan goosebumps! Also, exciting highlights from NADA like what Michael did in spite of his fear of heights, and spending time (and podcast interviews) with their new partner and social media queen, Melanie Borden.