AIGA Executive Director Bennie F. Johnson talks with today's leaders in design, business, and technology, focused around the topics of leadership growth, the future of work, and creating a culture of design. Join us in welcoming Alex Center, Owner of CENTER, a branding and design studio in Brooklyn, NY. Prior to opening his own studio, Alex worked for over a decade for The Coca-Cola Company where he led the strategy and design vision for the billion dollar beverage brands vitaminwater, smartwater and POWERADE. Over the years, Alex has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns and launched innovative new products.

https://center.design/

Watch the captioned video version of this interview here: https://www.aiga.org/inspiration/talks/alex-center-fireside-chat-with-alex-center