On today’s episode we are joined by Ben Leonard for the second time.  For those of you that missed it, we interviewed Ben back in the summer of 2021, on Episode 73, where he told the story of starting, growing, and eventually exiting his private label brand “Beast Gear.”  Since then, Ben has started an eCommerce focused consulting company – Benleonard.pro and a brokerage that helps eCommerce companies bring their brands to market and maximize value.  On todays interview, we are going to dive into some of the major changes in the eCommerce market and what strategies are going to work in 2023 and beyond. 

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