Originally from Canada with a skiing start in Ontario; Business Unit Director for Boots - Jason Roe now living and working in Austria, has an informal chat about the work he and his team are doing in the world of ski boot product development. With a brand steeped in racing history and podium wins, we get a glimpse of where else Atomic is also leading the charge.

We share a few stories about the first pair of skis ever bought, and early memories of sliding at a hill with only 90 Vertical feet. Not only that - we find out about the link between Mercedes Benz and Atomic.