Legends of the Brand

If you are a snowsport professional, a ski instructor - or someone looking to get involved in this path; you should have a listen.

In this, Part 2 of our conversation with Jeff Marks and Perry Schmunk from the PSIC we go deeper to learn about the this new organisation and the Method - which is the holistic foundation of the principles of how they teach.

As always, we ask our guests about the legacy they want to leave and who they think is a legend.

Join us on all great podcast providers and if you want to know more:

https://www.psic.pro

@psic.pro

https://www.facebook.com/psic.proski

We start Season 5 with not 1 but 2 guests on the podcast.

Jeff Marks and Perry Schmunk from the PSIC, a new ski school organisation slide on to the Podcast and share with us about the first year of this organisation.

Jeff an Perry go into the ethos of the PSIC and share with us about the way they approach things which is called The Method, a holistic approach to the development of the skier & ski professional.

If you are a snowsport professional, or ski instructor - or someone looking to get involved in this path; you should have a listen to learn more.

Want to know more:

https://www.psic.pro

@psic.pro

https://www.facebook.com/psic.proski

Part 1

Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He’s had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio.

After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head of Global Communications and Brand Narrative where he is today.

At Salomon, Tim oversees PR, hosts branded YouTube videos, pens scripts and more as part of their brand narrative strategy.

He discussed some of Salomon's brand campaigns and helps bring humour to heavy topics as well as highlighting innovative new products they've launched like the Salomon Index - the first recyclable runner

Before coming to Salomon Tim, spent 3 years living down under in Australia with Callaway Golf which sparked the idea for his latest book; "Yank Down Under: A Drink and a Look Around Australia" where he shares fun & light hearted tales of adventures from his time in Aus. It's written with keen wit and humour inspired by authors like Bill Bryson - it's a combination of travel guide and story telling.

You can find out more about the book here:  https://www.timsweeneylive.com/ where you can order it.

Make sure to follow Tim and his adventures:

https://www.instagram.com/tesweens/

https://www.linkedin.com/in/timsweeney/ 

Part 2 of our conversation with James Gambrill Managing Director of the Ski Club of Great Britain this week.

We dive deep into the history of the club's origins in Part 2 - which was founded in Cafe Royal in 1903 by 12 founding members,.. or was it 14???

In the 120 year history, the club has had to adapt and change with the times & trends and we hear about how they are adapting and bringing more value to members each year & some of these benefits membership has. James explains some of the cool membership benefits rolling out this year that could have value for skiing on both sides of the pond!

James also lets us in on the resort that is on his Bucket list (only a 9 hour drive from where he'll be staying later this year) but a place he's yet to find anyone who's skied there!!!!

Of course we also ask our signature questions to round out the episode - which help give a bit flavour and additional depth to our guest.

Should you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials.

Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/

Facebook: https://www.facebook.com/TheSkiClub

Instagram: https://www.instagram.com/skiclubgb/

YouTube: Ski Club of Great Britain - YouTube

X: http://www.twitter.com/theskiclub

Ski Club of Great Britain Managing Director James Gambrill kicks off season 4 of the Legends of the Brand podcast.

In part 1 we learn about the orgins of the Club which this year celebreates 120 years, and has been around, pretty much since the start of the modern skiing era. From ski trips around the globe , discin the alps and meet up's in London - the Ski Club looks to build an inclusive organisation for those who share a similar passion of enjoying the mountains and share a love of skiing.

In our conversation, James sheds some light on the workings of the club, some of the trips on offer as well as his own love of the mountains.

if you want to find out more about the memberships benefits or get involved with one of their many trips - check them out on all the socials.

Linked In - James Gambrill https://www.linkedin.com/in/jamesgambrill/

Facebook: https://www.facebook.com/TheSkiClub

Instagram: https://www.instagram.com/skiclubgb/

YouTube: Ski Club of Great Britain - YouTube

X: http://www.twitter.com/theskiclub

In this episode we go deeper in to the conversation about INTERSKI 2023 with Team Manager and Head of Product and International relations - Jas Bruce from BASI. Jas lets us in as to who the 12 members are of the team covering Alpine, Snowboard, Telemark, Cross Country and Adaptive skiing. We also hear about some of the presentations that the British team will deliver and the themes they will cover.

If you have been involved in the world of Snowsport Instruction, then Inteski and the conversations around the event are always interesting and offer additional insights to how various organisations around the globe approach the process of snow sport instruction to allow for students to achieve success.

Many thanks to HEAD UK who are key sponsors for the BASI team. Find out more at HEAD.com. #ChasingBetter

Follow BASI on IG @basi_inst to see what the organisation and team are up to.