Join us in Episode #67 of the Localization Fireside Chat, where Robin Ayoub interviews Laura Fernandez, Chief Sales Officer of www.Supertext.com. In this engaging discussion, Laura shares her insights on the intersection of sales and operations within the localization industry, the impact of AI, and Supertext's unique approach.

Don't miss this deep dive into the world of localization and the lessons learned from a leader in the field.

Chapter List:

0:00 Introduction and Background

2:15 Laura's Localization Story

5:05 The Soft Selling Approach in Europe

8:15 Overview of Supertext

11:30 The Impact of AI on the Industry

14:10 The Transformation of the Industry

17:45 Supertext's Approach to AI

21:10 Balancing Customer Success and Service Delivery

24:45 The Relationship Between Sales and Operations

27:50 The Importance of Communication and Accountability

31:20 Closing Remarks Key Takeaways: - T

he critical role of communication between sales and operational teams. - Integrating sales and operations to foster accountability. - The importance of earning trust with every job delivered. - Focusing on positive outcomes and continuous improvement. Stay tuned for more insightful episodes of the Localization Fireside Chat! Like, share, and subscribe to our channel for the latest updates and industry discussions.