Fireside

Today is a coaching episode with Kimberly 國子 Taylor-Pestell an artist and illustrator who has been selling greetings cards and paper goods both directly and wholesale for three years. Like so many businesses, Kimberly was forced into a pivot in 2020 and has been running virtual creative retreats and finding a lot of joy in it. Now she wants to work out how to better integrate her reactive pivot into her existing business by approaching her retreats more strategically, streamline her content and figure out where to take it next. Let’s dive in.

Today I wanted to look at value. The truth is that ‘value’ is more multi-layered than it at first seems - there is the identifying it, the believing it, and then the applying of it. Understanding your value is not just important for your marketing going forward, but really knowing and believing in your value can also help to highlight the right direction for you and where you can best serve others with your business.

Hello and welcome to episode 96 of Grow With Soul. Today is a coaching episode with Agnes Becker of We Are Stardust. Craving less time in front of a computer and more mud in her life, science communicator Agnes started We Are Stardust as a way to bring to life the wonder of science and nature through prints and greetings cards. She now finds herself at a place where she wants to grow the business to be financially sustainable, but doesn’t want to be a greetings card factory - so is looking at how she can pivot. In this episode we talk about starting a pivot, understanding and using your purpose, narrowing down all the ideas and how to bring your audience along with you.

Hello, and welcome to episode 95 of Grow With Soul - and to the first episode of 2021! Today’s episode is in two parts. The first part of this episode is a recording of my Goals, Intentions and Word Of The Year blog post, unsurprisingly sharing what my goals are for this year and where my focus is - after sharing my End Of Year Thoughts like this I found be a really lovely and intimate way to share these kinds of thoughts. Then I’ll close out with a second part with a few thoughts on thinking about and approaching your planning for this year. Let’s dive in!

For the last three years I have published an End Of Year Review. This year there are too many untied loose ends, too many still misplaced hopes and too much not processed that it just isn’t the right time to share my usual warts and all review. I did think, though, that I would share some end of year thoughts for 2020 that are arising as I reflect on the changes that I have been making – and I actually think this has worked out better than usual.

Today is a coaching episode with Katie Ford-Thomas of Fen & Field Magazine. Katie grew Fen & Field from an idea sparked from a documentary to a fully fledged print magazine in a year, and now, two issues in, finds herself at the point of needing to level up. Having grown an Instagram following and newsletter audience organically, she’s now feeling stuck of how to move it all forward and broaden the magazine’s reach. We talk about alternative ways to use Instagram, getting granular with customers and thinking strategically about them, and communicating your difference.

Today I have lots of your questions that you submitted on Instagram that I’m going to answer. It is perhaps a sign of the times that there seemed to be a trend of uncertainty through all your questions - just a hint of worry and feeling stuck - so I hope today can be a comforting episode that gives you a few new jumping off points. I’m covering overthinking, email sequences, decision-making, channel planning, and our old favourite, Why How What.

Today is a coaching episode with Lucy Moakes of Lulubell Tents. After growing an events business for five years, the events of 2020 provided Lucy with the opportunity, and necessity, of pivoting and starting up the shop venture she’d been thinking about for two years. Today we talk about how that experience has been emotionally and practically, talking about how to think about adding new things to what you do and working out how to talk to new customers.

When you have a problem in your business, whether that's with getting going or making a big decision, we want the magic answer and a system to follow, not to have to turn inwards. The Inward Attainment Map is the best of both worlds, providing a structure to help you work out the answers you need. In today’s episode, I wanted to talk through the Inward Attainment Map methodology and how you can start using some of the key milestones within it to start making progress in your projects and shift your life onto a more fulfilling track.

Today is a coaching episode with Lynne Davies-Crane, a coach living and working in tune with nature. Lynne officially started her business earlier this year, and while she has booked a few clients she doesn’t feel like she’s gaining traction or building community, and knows she’s over-relying on Instagram. In this really practical episode we talk about how to position your content to help people find you, locating your customer and their journey, and combining being a magnet and having people stumble upon you.