Firm Favourites

In this episode, we talk with Mike Mellor, founder of 742 Advisors and long-time leader in legal business development. Mike shares the three biggest challenges he sees holding law firms back: from weak online presence to broken pitch processes and scattered data. He explains how firms can overcome these challenges with the right tools, mindset, and structure.

We also discuss how law firms can use AI in billing and experience management, the power of codifying deal data, and why intellectual curiosity and trust are key to real collaboration between lawyers and BD professionals. If you have ever wondered how to win internal buy-in, build a better pitch machine, or turn chaos into insight, this one is for you.

00:00 | Introduction
 01:55 | The story behind 742 Advisors
 03:10 | The three biggest issues holding law firms back
 07:04 | Why lawyers often resist online visibility
 10:13 | Building trust and collaboration with lawyers
 13:40 | How to use data and storytelling to drive adoption
 15:05 | Why traditional CRMs often fail and what to do instead
 18:45 | AI in billing and experience management
 22:35 | How smaller firms can compete with big players
 24:00 | Quick Fire Fun Round

Let us know your thoughts on the episode via our social or a review in the podcast app.
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Listen now: https://klerq.io/podcast/

https://klerq.io/podcast/

In this episode, we talk with Renee Cortes, Head of Marketing & Communications at ECIJA, one of the biggest Spanish-speaking law firms. Renee dives into how ECIJA has been a tech-first firm from the start, how it is navigating the AI revolution, and what legal marketers need to know to stay ahead. She also shares insights on the firm’s internal e-academy, the role of storytelling in legal marketing, and how having a leader known as "Iron Man" influences the firm’s culture.

Let us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/

Book a demo with KLERQ to streamline your Legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo

https://klerq.io/podcast/

https://klerq.io/podcast/

In this episode, we talk with Sarah Miller, Director of Marketing and Business Development at Tilleke & Gibbins, a leading law firm in Southeast Asia. Sarah shares insights from her stellar international career and dives into the challenges and opportunities of building strong client relationships while navigating cultural nuances in legal marketing.

• 00:00 | Introduction
• 01:55| Cultural integration in southeast Asia
• 05:02 | How Sarah’s career got to this point
• 07:24 | Trends and diversity in legal marketing
• 10:45 | How legal marketing and BD can benefit from AI
• 12:50 | Specialisation in pitching and proposals
• 13:40 | A simple hack for pricing strategy 
• 17:25 | Mentorship and Developing Professional Growth
• 20:55 | Quick Fire Fun Round

Let us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/

Book a demo with KLERQ to streamline your Legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo

https://klerq.io/podcast/

https://klerq.io/podcast/

In this episode, we speak with Gaia Francieri, Global Head of Marketing and Business Development at Grimaldi Alliance and founder of MOPI, Italy’s premier marketing association for law firms. Gaia shares her journey of bringing marketing into the leadership sphere, navigating challenges unique to the legal sector, and fostering client-centric strategies that drive innovation and trust. She also reflects on the importance of collaboration, reverse mentorship, and embracing AI to prepare the next generation of marketing leaders.

• 00:00 | Introduction
• 02:00 | Marketing Networking Initiatives
• 06:28 | Early Challenges in Legal Marketing in Italy
• 08:34 | Client-Centric Marketing
• 09:33 | Marketing in Law Firm Leader
• 13:20 | AI Integration with the Human Touch
• 17:04 | Encouraging Creativity Through Team Initiatives
• 19:15 | Quick Fire Fun Round

Let us know your thoughts on the episode via our social or a review in the podcast app. https://www.linkedin.com/company/klerqio/

Book a demo with KLERQ to streamline your legal marketing processes: https://meetings-eu1.hubspot.com/meetings/stijn-van-oirschot/klerq-demo

https://klerq.io/podcast/

https://klerq.io/podcast/