Dayna Frank is the CEO of First Avenue, a legendary independent club and an epicenter of live music and entertainment in the Twin Cities. Under Frank's watch, the club has earned multiple awards while expanding its purview beyond the walls of First Avenue and the 7th St. Entry to include other clubs like the Fine Line and St. Paul's Palace Theater and Turf Club. Mark Morse sat down with Frank to discuss how energy and an entrepreneurial spirit fosters work that is fun and purposeful, how to please both customers and employees, and what it takes to create lifelong, meaningful memories for concertgoers.