Brand Groove Sessions by Morsekode

There aren’t many years where CPC hasn’t grown since the company was founded 40+ years ago. But to realize the extraordinary growth of certain business units, their team needed to shift their focus and their culture to support a hypergrowth business. 

Jane Doyon, VP of Marketing at CPC, shares her experience in navigating this hypergrowth environment. The conversation covers everything from leadership style and company culture to building trust and measuring success along the way.

In this episode of Brand Groove Sessions, CEO Mark Morse sits down with Todd Bischoff, the Global Creative Director at Gerber Gear, to discuss Bischoff’s personal development as a creative and how he shifted the creative culture at Gerber Gear to create thrilling and bold brand experiences that connect to the customer and leave a lasting impression.

Mark Morse  and Lee Aase sit down to discuss the path that led to adopting social media use at one of the world’s leading healthcare authorities, how social media has evolved in the industry over the years, and where it may be heading in the future.

Ever wonder about the story behind influencers and how they operate? In this session, we sit down with Golnaz Yamoutpour, owner of the award-winning Eat Drink Dish MPLS platform, to talk about the evolution of influencer marketing on a local scale.

Learn how the combination of marketing and CX design can lead to creativity within the customer experience. As technology evolves at a rapid-fire pace, so do customer expectations. So how can brands hope to keep up? If you ask Paul Jongeward, the answer lies in customer experience (CX).  

In this episode Mark Morse sits down with Julie Gilbert, an Executive Transformational Growth Leader, Fortune 50 Executive, CPA, Investor, a member of the Board of Trustees at the University of Minnesota and the list goes on. Mark and Julie talk about the secret to building trusting relationships, memorable insights of changing company culture, and how a deep value of education instilled by her parents has paved the way for her success. 

Mark Morse sits down with Carl Bliss, Director of Interactive Media at the University of Northwestern - St. Paul. Together they talk about the future of radio, audio consumption, and engaging listeners with different content formats. 

Dayna Frank is the CEO of First Avenue, a legendary independent club and an epicenter of live music and entertainment in the Twin Cities. Under Frank's watch, the club has earned multiple awards while expanding its purview beyond the walls of First Avenue and the 7th St. Entry to include other clubs like the Fine Line and St. Paul's Palace Theater and Turf Club. Mark Morse sat down with Frank to discuss how energy and an entrepreneurial spirit fosters work that is fun and purposeful, how to please both customers and employees, and what it takes to create lifelong, meaningful memories for concertgoers.

In this episode, Mark Morse sits down to talk with Patrick Campion, Senior Director of Marketing Partnerships at Sleep Number by Select Comfort. Together, they talk about the importance of authenticity in brand partnerships, the powerful marketing influence of athletes, and why Sleep Number is as much a technology company as it is a mattress company.

Mark and Sports Marketing Consultant, Chris Werle, discuss the value of coaching, leading, and branding in athletics. Having both men on the board for the Positive Coaching Alliance (PCA) opened the door to conversation around the influence that coaches carry and the value they have to help shape and form players lives. Nowadays, their jobs consist of much more than just the X’s and O’s. According to Werle, coaching the sport itself takes up only about 25% of their time. The rest of their day is taken up by recruiting, managing expectations, and informing marketing messages crafted around them and their program.