Brand Groove Sessions by Morsekode

When marketing focuses on experience, it can strengthen a brand’s ability to drive emotion and boost sales. 3M Brand Sponsorship Manager Collin Hummel joins Morsekode to share how experiential marketing can breakthrough a cluttered marketplace and resonate with audiences.

The music behind pictures holds both power and potential. With the ability to set or change a mood, highlight themes or events, or even unveil a surprise, music, in many ways, dictates how the message in a video is received. In this episode of Brand Groove Sessions, Mark sits down with two Koders on the production team. Director of Video Content, Zach Nichols, and Editor, Matt Myers weigh in on the influence music has on content Morsekode has produced. 

We believe great songs are like a great brands. They both communicate a story, a message, or an experience in a very purposeful style to a specific audience. Using our 4/4 analysis, we'll look at the four internal factors and four external factors we believe define your business/brand. Then align them to determine your strategic platform. 

After attending an event on brand trust, Mark Morse was inspired to craft an episode around brand forgiveness. Pairing opinions with Brand & Culture Marketing Lead and 30 under 30 award winner, Darren Glover, the two discuss the realities of brand forgiveness. 

Agency Principal and Chief Creative Officer, Mark Morse tells the full story of Morsekode. From a card table and fax machine to prime real estate downtown and a full in-house production studio, hear how the humble beginning helped make MK what it is today. Through strategic agency branding around music, Morsekode started with clients in that space, to now embracing a strong loyalty to healthcare amongst other industries. 

What do white paper and videos have in common? Hear CEO/CCO Mark Morse's thoughts on how marketers can maximize their white paper content.

Learn 4 tips to creating marketing content at the "Speed of Social" from CEO Mark Morse.

Social media moves fast. As a result, modern marketers are constantly challenged to create more content at a quicker pace. But how can they deliver their product faster without sacrificing quality?

Quickly creating emotive content is possible – it just requires strategic thinking. In this episode, Morsekode CEO Mark Morse talks about how to create and publish work quickly without sacrificing professionalism. These four tips have proven effective at Morsekode, and are a good place to start increasing the efficiency of work: