<p>In this episode, Mark Morse sits down to talk with Patrick Campion, Senior Director of Marketing Partnerships at Sleep Number by Select Comfort. Together, they talk about the importance of authenticity in brand partnerships, the powerful marketing influence of athletes, and why Sleep Number is as much a technology company as it is a mattress company.</p>

In this episode, Mark Morse sits down to talk with Patrick Campion, Senior Director of Marketing Partnerships at Sleep Number by Select Comfort. Together, they talk about the importance of authenticity in brand partnerships, the powerful marketing influence of athletes, and why Sleep Number is as much a technology company as it is a mattress company.

Sleep Number’s Patrick Campion on the Power of Marketing Partnerships

Join Morsekode, a modern creative agency, as we share our thoughts on the ever-evolving marketing landscape. We’ll share the mic with thought leaders from Fortune 500 companies, creative experts and various audience members to discuss what works, what doesn’t and what we never saw coming. From brand-building strategies to smart multi-channel engagements, no topic is off limits.

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Sleep Number’s Patrick Campion on the Power of Marketing Partnerships

Sleep Number’s Patrick Campion on the Power of Marketing Partnerships