First Class Founders: Creators | Solopreneurs | Personal HoldCo

E45: Have you ever wondered what sets successful founders and creators apart from the rest? The reality is, many budding entrepreneurs grapple with uncertainty, indecision, and the fear of failure. It's like navigating a maze blindfolded. Entrepreneurship isn't a walk in the park. It's a rollercoaster ride filled with challenges, doubts, and uncertainties. Today, host Yong-Soo Chung (@YongSooChung) shares his hard-earned insights, drawn from his own experience and other creators he's studied over the past year.

On today’s episode, you’ll learn:

- Mastering the Entrepreneurial Mindset
- The Power of Deliberate Practice and Improvement
- Closely Monitoring Distribution Strategies for Content
- Clear Strategy for Attracting and Engaging Your Ideal Audience

Let's get down to business!

***
SPONSOR:
Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.

***
EXCERPTS:

The Benefit of Deliberate Practice: "Simple practice does help you get better, but deliberate practice is where the true results reveal themselves." — Yong-Soo Chung (06:46)

The Importance of Content Distribution: "Create momentum within one platform before expanding onto others. This will make it easier to snowball your audience onto other platforms later. Think about distributing your content through both depth and width. When you're ready to expand, you'll be prepared to boost your distribution even further." — Yong-Soo Chung (22:12)

***
TOPICS:
- The Power of Consistency
- Mastering the Entrepreneurial Mindset
- The Art of Building an Audience in Public
- How to Create Your Own Luck

***
LINKS:
Episode 26
Episode 32
Episode 36
Episode 37
Episode 42

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E44: Ever wonder what it takes to skyrocket your newsletter from ground zero to an audience that hangs onto your every word? Many creators struggle with picking the perfect niche, nailing the right frequency, and snagging those elusive subscribers. But don't worry. Yong-Soo Chung (@YongSooChung) spoke to Matt McGarry (@JMatthewMcgarry), a newsletter expert and the mastermind behind the growth of some of the most successful newsletters out there including The Hustle, Milk Road, 1440 Media, and The Daily Upside. He shared tons of amazing insights and strategies.

On today’s episode, you’ll learn:

• Choosing Captivating Topics for Your Newsletter
• Finding the Sweet Spot for Newsletter Frequency
• Crafting Formats that Resonate with Your Audience
• Different Strategies for Growth at Various Stages

Let's get down to business!

***
SPONSOR: 

Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.

***
EXCERPTS:

The Growing Potential of Newsletters:  "The behavior of reading newsletters every day or every week is still rapidly growing. There's really not a lot of big newsletter companies out there. So there's lots of room for growth, and everybody's still using email. It's not quite crowded yet" — Matt McGarry  (06:53)

The Impact of Deep Expertise on Newsletter Success: "The newsletters that I see that grow the fastest and that have the most success are usually started by people who have deep, deep expertise." — Matt McGarry  (08:28)

***
TOPICS:
- Clear Strategy for Building and Growing a Newsletter
- Discussion on Newsletter Topics, Frequency, and Format
- How to Acquire New Subscribers Through Paid Ads
- Best-performing Ads and Platforms for Different Growth Stages
- Perceptions and Trends in the Newsletter Industry

***
LINKS:
The Five Types of Indie Newsletter Business Models
Lettergrowth
How To Make Video Ads That Drive Subscribers For Less Than $2

JOIN: First Class Founders Premium Membership

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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E43: 'X' formerly known as Twitter, has a new rival in town.

Led by Mark Zuckerberg, Threads has taken the world by storm, and while the initial rush has died down a bit, its impressive launch is worth a deeper dive.

A platform where conversations feel more personal, intimate, and casual, like catching up with an old friend over coffee. That's exactly what Threads brings to the table. 

And believe me, it's a game-changer!

On today’s episode, you’ll learn:

• Distinguishing Features of Threads
• Similarities and Differences Between Other Platforms
• How to Leverage Threads to Build Deeper Connections
• My Own Predictions on the Future of Meta and Threads

Let's get down to business!

***
SPONSOR: 

Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.

***
EXCERPTS:

Simplicity and Culture: "The simplicity of Threads help not only attract people from Twitter, but also ease them onto a new platform. The fact that it was incredibly similar in look and feel to Twitter was especially a genius move in my opinion." — Yong-Soo Chung  (13:45)

The Next Big Social Media Platform: "So, if you're looking for a social media platform that offers simplicity and a chill vibe, Threads may just be the next big thing. Embrace this new space, rewrite your content with reduced bragging and increased authenticity, and watch your engagement soar. Let's leave behind the negativity and focus on the good bits as creators and founders. Threads is here to revolutionize the way we connect and communicate. Don't miss out on being a part of this exciting journey." — Yong-Soo Chung  (14:06)

*** 
TOPICS:
- Emphasizing the Importance of Building on Existing Successful Platforms
- Culture and Authenticity on Threads
- How to Focus on Authenticity and Openness on Threads
- Growth Strategies and Building an Audience on Threads
- Using Threads to Drive Traffic to Other Platforms
- Leveraging Popular Creators' Audiences

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

• His thoughts on the future of newsletters
• His role as the Growth Engineer at Morning Brew
• His first venture during his college days - VentureStorm
• What separates the great newsletters from the rest of the pack

JOIN: First Class Founders Premium Membership

DOWNLOAD: Hyper-Visuals For Our Episodes (Free)

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FOLLOW / REVIEW:
- Follow
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CONNECT W/ YONG-SOO:

- X
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***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E41: Today, I reveal how I built my business, which generated $20 million in sales with my proprietary MAPS Framework – Mindset, Audience, Product, and Scaling. It's everything I know about entrepreneurship distilled down to one simple framework which you can use to build your own business.

Today, I'll cover:

• My MAPS Framework and its Components
• Why Developing a Winning Mindset is Important
• How to Build the Right Audience For Your Business
• Why Creating a Clear Mission at the Beginning is Crucial

This is my life's work distilled down into one powerful episode.

***
SPONSOR: 

Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.

***
EXCERPTS:

Building Your Mindset: "Money and fame should never be the underlying motivation for starting your business."

Learn Along The Way: "Be stubborn in your vision of where you want to be in the future but flexible in how you get there."

Growth Channels: "The gist of it is this - there are exactly five growth channels for every online business: partnership or collaboration, virality or earned media, organic traffic or SEO, paid ads or performance marketing, and direct sales."

***
TOPICS:

[00:01:57] Inside the MAPS Framework and Its Components
[00:10:19] How to Leverage Social Media to Grow Your Business
[00:14:29] Why Developing a Winning Mindset is Important
[00:15:04] How to Locate the Right Audience For Your Venture
[00:25:04] Creating a Clear Mission at the Beginning is Crucial
[00:31:15] How to Scale Your Business Sustainably

LINKS:

Urban EDC's Website
Spotted By Humphrey's Website

MAPS Framework
Jeremy Enns's EAR$ Audit

Episode 13
Episode 25
Episode 28
Episode 36
Episode 39
Episode 40

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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:

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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E40: What would you learn if you had the chance to speak to over 2,000 startup entrepreneurs including the founders of Airbnb, Reddit, and Zapier?

We are talking to Andrew Warner, the serial entrepreneur, storyteller, podcast host, and author extraordinaire. After conducting over 2,000 interviews from startup founders, Andrew recently published a book called "Stop Asking Questions!" which I read from cover to cover. I invited him on the podcast so I could… ask him a LOT of questions.

During our conversation, Andrew and I spoke about his life as an entrepreneur and went into some amazing details about:

• All his past ventures - including the one that failed
• Why he thinks the current startup ecosystem has matured too much
• His current partial-hiatus and what he plans to do next
• His secret to conducting great interviews

This is an inspiring conversation that you won't want to miss!

***
SPONSOR: 

Big thanks to Swell AI for sponsoring this episode. Swell AI is like having a production assistant 24/7. If you're a content creator, do yourself a favor and try Swell AI.

***
EXCERPTS:

Affiliate Marketing Growth: "What if we pay people 10¢ every time someone sends out their website?" — Andrew Warner (14:12)

How to Succeed as a Founder: "If you could live your contradiction fully and still be aware of the world around you, you win." — Andrew Warner (27:28)

***
TOPICS:

[00:06:31] How Andrew Hacked J. Crew's Return Policy to Launch His Startup
[00:07:35] Spending $2-3k on Envelopes for Software-on-a-Disc Business
[00:11:04] Building a 'Jokes and Trivia' Newsletter to $30M
[00:14:12] How Andrew Boosted Growth via Affiliates
[00:20:40] How Andrew Lost $300,000 From His Business
[00:22:30] How Andrew Pivoted Mixergy
[00:26:54] Lessons Learned From Interviewing Founders
[00:29:14] Embrace Your Weirdness to Stand Out

***
LINKS:

Andrew's Mixergy Podcast
Andrew's Book: Stop Asking Questions
Andrew on Twitter
 
Episode 32
Episode 37

JOIN: First Class Founders Premium Membership

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CONNECT W/ YONG-SOO:

- X
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***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E39: Imagine your work has contributed to a quarter billion dollars in sales. You read that right. Quarter of a billion dollars. That’s $250 million.

Today, we’re joined by Colin Chung, a copywriter who not only knows how to write amazing direct response copy, but he knows how to get the largest clients in the business.

Over the last 15 years, Colin’s clients include: Agora, Jim Kwik, John Carlton, Brian Tracy, and Ava Jane’s Kitchen. He’s the unsung hero behind many of YOUR favorite brands. So, what are the key ingredients for amazing copywriting? And perhaps more importantly, HOW did he exactly land these big time clients?

I speak to Colin about:

• Getting Into the Right Rooms
• Why Funnels Aren’t Great for Freelancers
• Why Harnessing a Growth Mindset Is So Critical
• His 3-Step Framework to Write Copy That Converts

This episode is a gold mine for not learning to become a better writer, but how to grow your business.

***
SPONSOR: 

Big thanks to Growth Tribe for sponsoring this episode! I highly recommend this free weekly newsletter for anyone looking to start, grow, and monetize a one-person business.

***
EXCERPTS:

Funnels for Freelancers: "If you're a direct response copywriter and you're looking to land those 8, 9, 10-figure clients in the direct response world, they're not reading your blog. They're not reading your Twitter. They're not reading your email newsletter. Like, there's no reason for you to be building a funnel." — Colin Chung (18:42)

Getting Into the Right Rooms: "It's not who you know. It's who knows you." — Colin Chung (22:37)

***
TOPICS:

[00:05:37] How Colin Got Laid Off and Chose Copywriting
[00:12:16] How to Find the 'Right Room' to Grow Your Business
[00:18:42] Funnels Aren't Necessary For All Freelancers
[00:26:19] 3-Step Framework for Great Copywriting
[00:32:23] Why Harnessing a Growth Mindset Is Key

***
LINKS:

Colin Chung's Website
Follow Colin on Twitter

Episode 28 - EAR$ Framework and Monetization Strategies for Creators with Jeremy Enns, Podcast Marketing Expert

Episode 32 - Musician to Serial Entrepreneur to LinkedIn Creator: How Sam Browne Grew His Audience 100X in 1 Year

JOIN: First Class Founders Premium Membership

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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:

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***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E38: Want to know how the top 0.1% of creators grow their newsletter? Today, we’re joined by Chenell Basilio, the creator behind Growth in Reverse.

Growth in Reverse is a newsletter that deep dives into newsletter creators with over 50,000 subscribers. Chenell spends over 40 hours per week researching one creator each week.

During my conversation with Chenell, she didn’t hold anything back.

On today’s episode, you’ll learn:

• What Chenell’s Research Process Looks Like
• How to Build Your Tribe of Like-Minded Creators
• How Chenell Has Built Her Audience Growth Flywheel
• 5 Types of Newsletter Formats That Chenell Recommends 

Let's get down to business!

***
SPONSOR: 

I love using Riverside.fm to record all guest interviews like this one with Chenell Basilio. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan.

***
EXCERPTS:

Building Connections: "But from the outside looking in, it looks like you had them before or you got lucky or something like that. But it's really just like a consistency of showing up week after week and creating consistently that people will start to notice you and, you know, you create those relationships."

— Chenell Basilio (22:22)

Growing your Social Channels with Twitter: "The power of spending 2 to 3 hours a day on Twitter, like, constant find these people, engage with them, share their stuff, and then they're gonna return the favor eventually once they see you there enough."

— Chenell Basilio (31:51)

Maximizing Audience Reach: "Getting in front of those other audiences is really, really important."

— Chenell Basilio (34:59)

*** 
TOPICS:

[00:05:36] How Chenell Found Her Unique Niche
[00:13:04] How Chenell Leverages Popular Creators for Exposure on Twitter
[00:18:05] Explanation of Chenell's Deep Dive Research Process
[00:22:22] How Newsletter Creators Create Distribution
[00:27:11] 5 Categories of Newsletter Formats for Creators
[00:29:37] Creators Need: Consistency, Quality, and Niche
[00:33:00] Expand Audience with New Verticals

***
LINKS:

Chenell Basilio on Twitter
Growth in Reverse Newsletter

Episode 25
Episode 36
Episode 37

JOIN: First Class Founders Premium Membership

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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:

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***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E37: Khe Hy and I have A LOT in common. Khe is also the son of immigrant parents.  And like me, Khe also decided to quit his Wall Street finance job to venture off into entrepreneurship. My conversation with Khe proved to be incredibly illuminating and I found his life to be a rich treasure trove of stories and life-lessons.

I spoke to Khe about his journey of becoming an entrepreneur: from being one of the youngest Managing Directors at the prestigious private equity firm BlackRock managing a fund of hedge-funds to starting his own newsletter, to quietly offering his services as a business coach, to becoming the founder and CEO of his own company, RadReads.

Today, Khe shares many life-lessons he learned while going down his unconventional entrepreneurial path.

***
SPONSOR: 

I love using Riverside.fm to record all guest interviews like this one with Khe Hy. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan.

***
EXCERPTS:

Why Material Success Doesn't Always Equal Happiness: "But my happiness...baseline level of happiness, didn't really change much."

— Khe Hy (5:09)

The Benefits of Not Niching Down: "I'm gonna share things that I'm interested in, and they're gonna change because I'm gonna change."

— Khe Hy (12:39)

Establishing Authority: "When you write about a certain topic over and over and over and over again, you become an authority, or people deem you an authority."

— Khe Hy (25:25)

Challenge of Converting Your Audience to Customers: "People could love your stuff, but getting them to open their wallets and, like, buy something from you is a completely different ballgame."

— Khe Hy (41:58)

*** 

TOPICS:

[00:03:12] Khe's Journey from Employee to Entrepreneur
[00:08:01] Accidental Newsletter Becomes Huge Success
[00:11:27] Long-Term Success Means Sticking with It
[00:25:25] Repetition Establishes Authority
[00:28:24] CEO Struggles as Creator Economy Declines
[00:46:15] How to Find your True Work, Passion and Focus

*** 

LINKS:

How to "CEO" During an Economic Meltdown
Khe Hy on Twitter

Episode 13
Episode 25
Episode 32

JOIN: First Class Founders Premium Membership

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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:

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***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...

E36: What's it like to go from 0 to 300k+ followers in 2 years? Clint Murphy, the host and creator of The Growth Guide podcast and newsletter, did exactly that. Clint is the Chief Financial Officer at Mosaic Homes, a Real Estate Development company. But, what I’m most impressed by is Clint’s audience growth, which has skyrocketed over the past 2-3 years. Clint is a master at audience growth and lucky for you, I invited him on to this podcast to tell us all about it.  This is a masterclass in personal brand growth. This is one episode you don't want to miss.

Let's get down to business!

***
SPONSOR: 

I love using Riverside.fm to record all guest interviews like this one with Clint Murphy. Try it out 100% free here and when you're ready, use the code FIRSTCLASS to get 20% off any paid plan.

***
EXCERPTS:

Audience Building Flywheel: "And so the flywheel is, as we grow the social media, the access to guests increases. As we have larger and larger guests, the threads that we write on social media to promote the episode get more eyeballs because people wanna learn lessons from those people that you had on the show...Until they're both growing bigger and bigger."

— Clint Murphy (8:32)

Viral Networking: "And so what you do is you create a network of friends. I'm gonna share your stuff. You're gonna share my stuff. We share each other's stuff. We lift each other up. We get it in front of more eyeballs."

— Clint Murphy (12:00)

***
TOPICS:

[00:05:27] Reverse Engineering Goals for Success
[00:08:32] Creating a Flywheel to Grow Your Audience
[00:10:52] Mindset: Be Willing to Suck For a While
[00:20:11] Differences Between LinkedIn vs. Twitter
[00:21:55] How to Choose the Right Platform For Your Content
[00:25:33] Focus on the Long Game for Growth
[00:26:15] Focus on Process, Not Results - Your Inner Scorecard
[00:34:56] 7 Lessons for Successful Content Creation

***
LINKS:

Jeremy Enns - Episode 28
Sam Browne - Episode 32

JOIN: First Class Founders Premium Membership

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FOLLOW / REVIEW:
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CONNECT W/ YONG-SOO:

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***
First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.

Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.

Episode you might like:

Future of Newsletters with Tyler Denk, Founder & CEO at Beehiiv

From Zero to 100K Subscribers: How to Grow Your Newsletter like a Pro with Newsletter Growth Expert Matt McGarry

...