All of branding can be broken down into two phases: first, define your brand, then apply it and market your business. In this short episode, I dive into the questions of The Brandscaping Method you need to answer in each phase.

TOPICS DISCUSSED IN THIS EPISODE:

* Starting scrappy or bootstrapping, in the beginning, means you’ll develop your brand messaging over time

* The two phases of building a wildly successful brand

* How I developed my “signature process,” The Brandscaping Method

* The first phase of building your brand covers all the thinking things

* The second phase covers all the doing things

* Why people buy you instead of your offers

* Authentic consistency and mastering your message

* The five things you need to know about your marketing foundation

* Why you need to put your marketing foundation together with your brand foundation

QUOTABLES:

“It’s a rare, rare thing to start a business and immediately have brand direction. You have to get in the weeds and feel out your processes and methods.” – @britneygardnerClick To Tweet

“The first phase of defining your brand includes all of the thinking things: from a-ha moments to brand positioning.” – @britneygardnerClick To Tweet

“It isn’t a coach people want. It’s a confident leader they can believe in.” – @britneygardnerClick To Tweet

“Those who are in demand all have clearly-defined processes… they are incredibly consistent in their messaging.” – @britneygardnerClick To Tweet

RESOURCES MENTIONED:

* The Perils of Starting Scrappy

* The Brandscaping Method

* The Show-Up System

* Intentional Business Application

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