With economic challenges and business uncertainty a familiar story since the start of the pandemic, the battle for marketing budgets is fierce.  It's therefore key that CMOs and Marketing executives justify investment and help their fellow company leaders to think beyond the short-term in order to create the patience, trust, and confidence in long-term growth and value that marketing can provide a business. In this episode, we identify the key actions that can help marketers to not only justify current activity but increase marketing investment for the future.