The Digital Growth Show with Amit & Andrew

In this episode, Amit and Andrew are unpacking the new strategies to embrace the new era of Digital Marketing and Web3. Tune in to know all about how to start the year with a bang!

In this episode, we will discuss the world of NFTs and how brands are using this technology to increase sales and brand loyalty. We will also take a look at some powerful examples of NFT innovation - and explore the benefits and challenges of entering this space.

Web3 presents a very real threat to digital marketing.  As Millennials and GenZ clamour away from Web 2.0 platforms such as Facebook, Instagram and even Google, what challenges does that present for brands?

Until now, the digital marketing space has been focused on performance, but that is changing with Web 3.0 and the emergence of a more decentralized internet.

Join us in a discussion about the changes and challenges digital marketers can expect going forward and the steps that should be taken right now.

The prestigious and cutting-edge SXSW Conference was held on March 11 - 20 in Austin, Texas.

The conference is always highly anticipated by tech, creative and digital enthusiasts as it provides an opportunity for the global community of digital creatives to encounter new-age ideas, discover new interests, and network with other professionals who share a similar appetite for forward-focused experiences.

In this week’s episode, we will be discussing 365 blogs in 365 days! The Nexa team embarked on an experiment to see the effect that publishing one blog per day would have on our website, our readers, and our strategy.

Tune in to hear more about what we hoped to accomplish, the process, what actually happened and the actual results generated for the business.

In today's episode, Amit and Andrew will tackle the topic of the metaverse, discuss why brands should always be in a test-and-learn mode when it comes to the digital landscape, and how they can leverage the metaverse for greater business growth.

In this episode, Amit and Andrew will tackle the topics of the critical role salespeople play, as well as how to find the sweet spot for virtual connection, leveraging the power of this connection for selling while avoiding the pitfalls, and the best way to adapt to changing buyers and evolving technology.

With economic challenges and business uncertainty a familiar story since the start of the pandemic, the battle for marketing budgets is fierce.  It's therefore key that CMOs and Marketing executives justify investment and help their fellow company leaders to think beyond the short-term in order to create the patience, trust, and confidence in long-term growth and value that marketing can provide a business. In this episode, we identify the key actions that can help marketers to not only justify current activity but increase marketing investment for the future.

In the last episode of the year, the guys will highlight the key takeaways from 2021, and the focus will be on being prepared for 2022... From search strategy, social, lead generation, sales, and inbound strategy, this episode will summarize all the lessons that 2021 taught us and how to focus on growth for 2022. 

In this show, the guys take a deep dive into search and how companies need to leverage the opportunities provided by search engines such as Google and the key social media platforms.  For many businesses, search engines play an increasingly important role when it comes to brand awareness, visibility, and lead generation.  But with the rise in popularity of these mediums, the cost of marketing on these channels increases continuously.