Data should be driver of most important decisions made by a company.

But in the digital marketing world, where we are flooded by data, how do we which data is the right data to trust and make meaningful assessments for a business?

In this episode, Amit & Andrew analyse the type of data that marketers, sales professionals and business leaders should be focusing on for the betterment of their companies.  They'll look at key metrics from website data, search, social media, email and revenue attribution across channels.  Return on Investment from these channels will also be analysed so that businesses can understand the impact that each activity has on the business.

This is a JARGON-FREE episode with multiple takeaways for all that tune in!

Join us for our weekly show where we will lively discussions around all things business.  Let's be honest - You either love it or you loathe it.   Sales isn't for everyone.  But with digital technology, search engines and social media, new lead generation channels have presented opportunities that theoretically, are designed to make selling easier.  But have we gone too far?

Very few people enjoy being sold to, especially by uninspiring sales people. But are we missing a trick by not picking up the phone, creating rapport and building real relationships with sales prospects?

We believe this to be the case and that's why we've invited James Gosling, founder and CEO of Pipeline to the Digital Growth Show.  Pipeline provide lead generation and sales focused consultancy through clever strategy and telemarketing.  James will be sharing his thoughts and insights.

Join us for our weekly show where we will lively discussions around all things business.  A very different kind of show this week as Amit & Andrew take on the SEO industry!

Like many, we've been frustrated with how SEO has been portrayed by agencies as some form of mystical artform, that is applied to make a website rank at the top of search results pages.

It's time to set the record straight and to redefine SEO in a new era of digital marketing.

At Nexa, our team refer to SEO as being Search Engine Ownership.

Search Engine Ownership is what every company should be striving to achieve.  It not only drives real results but creates a measurable, tangible asset for your business and in the next episode, we'll explain how.

That's why we're saying...

"Search Engine Optimization is dead, long live Search Engine Ownership!"

Join us for our weekly show where we will lively discussions around all things business.  There are some who believe that the key to winning more clients is to reduce their prices or fees for the products and services that they sell.  During times of struggle, this is a natural way of thinking...

...But how healthy is that for a business?

What is the real impact of creating a discount culture within your business?  What are the alternatives to reducing prices?  What else can a business do to win new business instead of discounting products / services?

There are many other options available and it's absolutely vital that businesses understand and explore these before engaging in discounting discussions with prospects and clients.

Join us for our weekly show where we will lively discussions around all things business.  This week we are joined by a familiar face and voice to many Dubai residents, James' professional activities currently include producing and presenting a variety of shows on the  PODAHOLIKS podcasting network, based out of Dubai.  For 12 years James produced and presented Nightline, a popular interactive English language radio talk show discussing issues of the day, on DubaiEye 103.8 FM.

Join us for our weekly show where we will lively discussions around all things business. We recently published our latest E-Book - Business Survival in 2020: Fighting the Global Impact of COVID-19 and within this book we discuss the challenges that businesses are facing and how these can be overcome.

Join us for our weekly show where we will lively discussions around all things business.  In this episode Amit & Andrew welcomed special guest Glenn Power to the show. Having quit his job at the beginning of 2020 to start his own business, COVID-19 presented unique challenges and delays that could never have been predicted.  Learn how Glenn overcame these and how his business is doing.

Join us for our weekly show where we will lively discussions around all things business.  This week Amit & Andrew discussed strategies and tactics that have helped businesses and professional to increase their professional brand equity.

 Join us for our weekly show where we will lively discussions around all things business.  This week Amit & Andrew welcomed special guest Helen Tatham, Associate Director at Savills to talk Real Estate. A fun episode!

Join us for our weekly show where we will lively discussions around all things business.  In this episode Amit & Andrew focused on answering the questions that matter to you and your business