Pharma Launch Secrets

First-in-Class vs Me-Too Launch Differences and the Role of Content, Hyperpersonalization, and Technology with Frank Dolan, Founder and CEO of ARSENAL


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In this episode, Bozidar is joined by Frank Dolan, Founder and CEO of ARSENAL.

They cover:


  • How are first-in-class launches distinct from me-too launches?
  • Why is it so hard to access HCPs and launch products successfully?
  • What are the opportunities for 1st-time launchers to have successful launches despite reduced access to HCPs?
  • Will pharma encourage or discourage peer-to-peer scientific exchange online?

Subscribe here:

  • Apple: https://apple.co/3micGmF
  • Google Podcasts: https://bit.ly/3PUds6T
  • Spotify: https://spoti.fi/3M78XCC
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And connect with the host and guest here:

  • Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
  • Evermed: https://evermedtv.com
  • Frank Dolan: https://www.linkedin.com/in/frankfdolan/ 
  • ARSENAL: https://arsenal-advisors.com/ 

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

  • Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx
  • Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes
  • Launch Planning in a Digital-First Reality: How Can a Traditional “Reach and Frequency” Model Be Adapted to an Omnichannel Future?

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/ 
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Pharma Launch SecretsBy Evermed

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